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Microelectronics - Systems and Devices
by Owen BishopThis is a completely new textbook written to be fully in line with the new BTEC Higher National unit from Edexcel, the 2000 specification Advanced GNVQ unit, BTEC NII and NIII, and A-Level modules. The resulting breadth of coverage makes Microelectronics - Systems and Devices an excellent international student text.The book takes a student-centred approach towards microelectronics, with Test Your Knowledge features to check understanding, and numerous Activities suitable for practicals, homeworks and other assignments. Key facts, formulae and definitions are highlighted to aid revision, and theory is backed up by numerous examples throughout the book. Each chapter ends with a set of problems, which include exam-style questions and multiple-choice questions, with numerical and multi-choice answers provided in the back of the book. In addition, a number of Assignments appear through the book for which answers are provided in a separate lecturer's supplement (free to adopters). The Assignments are ideal for tests or revision homeworks. As well as matching the latest syllabuses, this book covers the latest devices in use in colleges: the 80C31 and PIC families. The material is suitably flexible to provide a core text for colleges using other chips such as the 8051, the 8086/Pentium family and 'classics' such as the Z80 and 6502.Owen Bishop's talent for introducing the world of electronics has long been a proven fact with his Beginner's Guide to Electronics, Understand Electronics and a range of popular circuit construction guides chosen by thousands of students, lecturers and electronics enthusiasts. He is also well known for his college texts such as Understand Technical Mathematics.
Mechanical Engineering: Level 2 NVQ
by David Salmon Penny PowdrillA thoroughly accessible and engaging workbook-style text, ideal for all NVQ students, including Foundation Modern Apprentices. Mechanical Engineering: Level 2 NVQ is a practical and interactive engineering book, written by practicing lecturers and designed for college students and Foundation Modern Apprentices. A highly readable text is supported by numerous assignments provided to build up a portfolio of evidence. Designed so that students can complete the blanks this book can be used as evidence for assessment purposes and as an essential reference guide for their subsequent employment. This book covers the mandatory units (1-3), general support units (4-5) and option units (10-12) required to deliver a full NVQ programme. Key Skills activities are also provided at the relevant points through the book.Mechanical Engineering: NVQ2 is a new single-volume text for the new Performing Engineering Operations NVQs from EMTA and City & Guilds updated and expanded from David Salmon's popular NVQ titles:NVQ Engineering Manufacture: Mandatory UnitsNVQ Engineering: Mechanical Option Units
Mechanical Engineering: Level 2 NVQ
by David Salmon Penny PowdrillA thoroughly accessible and engaging workbook-style text, ideal for all NVQ students, including Foundation Modern Apprentices. Mechanical Engineering: Level 2 NVQ is a practical and interactive engineering book, written by practicing lecturers and designed for college students and Foundation Modern Apprentices. A highly readable text is supported by numerous assignments provided to build up a portfolio of evidence. Designed so that students can complete the blanks this book can be used as evidence for assessment purposes and as an essential reference guide for their subsequent employment. This book covers the mandatory units (1-3), general support units (4-5) and option units (10-12) required to deliver a full NVQ programme. Key Skills activities are also provided at the relevant points through the book.Mechanical Engineering: NVQ2 is a new single-volume text for the new Performing Engineering Operations NVQs from EMTA and City & Guilds updated and expanded from David Salmon's popular NVQ titles:NVQ Engineering Manufacture: Mandatory UnitsNVQ Engineering: Mechanical Option Units
Marketing Destinations and Venues for Conferences, Conventions and Business Events
by Rob Davidson Tony RogersMarketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Marketing Destinations and Venues for Conferences, Conventions and Business Events
by Rob Davidson Tony RogersMarketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Marketing Communications Management
by Paul CopleyMarketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Marketing Communications Management
by Paul CopleyMarketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Marketing
by Paul Reynolds Geoff LancasteAre you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Marketing
by Paul Reynolds Geoff LancasteAre you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Managing World Heritage Sites
by Anna Leask Alan FyallWorld Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital. Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory. Managing World Heritage Sites: • Includes international case studies such as World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta.• Is authored by an international contributor team of well known and respected experts in this field • Has a user friendly and logical structure including aims, introduction, case study, conclusion, references and websites and examples best practice. • 5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study
Managing World Heritage Sites
by Anna Leask Alan FyallWorld Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital. Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory. Managing World Heritage Sites: • Includes international case studies such as World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta.• Is authored by an international contributor team of well known and respected experts in this field • Has a user friendly and logical structure including aims, introduction, case study, conclusion, references and websites and examples best practice. • 5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study
Managing Visitor Attractions
by Brian Garrod Stephen WanhillVisitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andmarketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.Divided into five parts, the book tackles the following core topics:• the role and nature of visitor attractions• the development of visitor attraction provision• the management of visitor attractions• the marketing of visitor attractions• future issues and trendsWith contributions from around the world, this is an essential text for undergraduate andpostgraduate students of visitor attraction management, written by subject specialists with awealth of experience in this field.
Managing Visitor Attractions
by Brian Garrod Stephen WanhillVisitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andmarketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.Divided into five parts, the book tackles the following core topics:• the role and nature of visitor attractions• the development of visitor attraction provision• the management of visitor attractions• the marketing of visitor attractions• future issues and trendsWith contributions from around the world, this is an essential text for undergraduate andpostgraduate students of visitor attraction management, written by subject specialists with awealth of experience in this field.
Managing the Building Design Process
by Gavin TunstallManaging the Building Design Process explains the designer’s role in the creation of new buildings from the development of the plan through to completion. One key case study is used throughout the book so that the reader can clearly follow the process leading to the creation of a new building.This new edition expands on the first edition including sections on CAD and sustainability; incorporating updates to legislation and adding new illustrations as well as discussion points and useful references at the end of every chapter.Gavin Tunstall is an architect and a lecturer in the School of Architecture, Design and the Built Environment at Nottingham Trent University, UK.
Managing the Building Design Process
by Gavin TunstallManaging the Building Design Process explains the designer’s role in the creation of new buildings from the development of the plan through to completion. One key case study is used throughout the book so that the reader can clearly follow the process leading to the creation of a new building.This new edition expands on the first edition including sections on CAD and sustainability; incorporating updates to legislation and adding new illustrations as well as discussion points and useful references at the end of every chapter.Gavin Tunstall is an architect and a lecturer in the School of Architecture, Design and the Built Environment at Nottingham Trent University, UK.
Managing Sports Organizations
by Daniel Covell Sharianne Walker Peter Hess Julie SicilianoManaging Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.
Managing Sports Organizations
by Daniel Covell Sharianne Walker Peter Hess Julie SicilianoManaging Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.
Managing People and Organizations in Changing Contexts
by Graeme MartinManaging People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and managing change in a theoretically-informed and practical way. This textbook is a contemporary and relevant alternative to the standard works that cover material on Organization Behaviour and Human Resource Management because it approaches people management from the perspective of managers and aspiring managers. The book has an international orientation and many of the cases and examples in the book reflect this. It addresses the problems that managers face in managing people in old and new economy organisations and is interdisciplinary in its approach, including contributions from management, organisational behaviour, HRM, strategy, marketing and reputation management, and technology. This text meets the requirements of managers, leaders and students in managing people in contemporary and changing contexts. Managing People and Organizations in Changing Contexts offers: * a contemporary and relevant edge with an original structure * awareness of international and current trends and up-to-the-minute detail. * cases based on original research and consulting experience * new material on the role of management and leadership, technology and reputation management, and covers much of the material for CIPD’s core management standards * material that has been tested with managers and students in Europe, the USA and Asia * a website on
Managing People and Organizations in Changing Contexts
by Graeme MartinManaging People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and managing change in a theoretically-informed and practical way. This textbook is a contemporary and relevant alternative to the standard works that cover material on Organization Behaviour and Human Resource Management because it approaches people management from the perspective of managers and aspiring managers. The book has an international orientation and many of the cases and examples in the book reflect this. It addresses the problems that managers face in managing people in old and new economy organisations and is interdisciplinary in its approach, including contributions from management, organisational behaviour, HRM, strategy, marketing and reputation management, and technology. This text meets the requirements of managers, leaders and students in managing people in contemporary and changing contexts. Managing People and Organizations in Changing Contexts offers: * a contemporary and relevant edge with an original structure * awareness of international and current trends and up-to-the-minute detail. * cases based on original research and consulting experience * new material on the role of management and leadership, technology and reputation management, and covers much of the material for CIPD’s core management standards * material that has been tested with managers and students in Europe, the USA and Asia * a website on
Managing People
by Rosemary Thomson Andrew Thomson'Managing People' addresses the perspective of the individual manager whose role includes the management of people, as well as issues concerning the organization as a whole. The theme of the book is about responding to organizational and environmental change and the people skills that will be required for this in the twenty-first century. A system model of how the different parts of HR fit together is included, with the acknowledgement that different contexts require different approaches, and the role of the individual manager is considered within them. The stakeholder perspective is examined as it affects the management of people, and links human resource management policy and practice to financial results. This new edition also reflects the modern move towards performance management as an organizational business strategy. The role of leadership at all levels of the organization is also emphasized.There is a new chapter on managing challenging situations, such as the management of diversity, power, stress, and conflict, as well as the handling of grievances and discipline. Another new chapter pulls together the increasingly important aspects of the legal regulation of behaviour at work, and stresses the move from collective relationships to individual rights in the workplace. This text is suitable for use on the Chartered Management Institute Diploma level modules on recruitment and selection, managing performance, and developing teams and individuals. It is also to be used for NVQ courses in HRM at levels 4 and 5 and is valuable for HR Professionals and line managers.
Managing People
by Rosemary Thomson Andrew Thomson'Managing People' addresses the perspective of the individual manager whose role includes the management of people, as well as issues concerning the organization as a whole. The theme of the book is about responding to organizational and environmental change and the people skills that will be required for this in the twenty-first century. A system model of how the different parts of HR fit together is included, with the acknowledgement that different contexts require different approaches, and the role of the individual manager is considered within them. The stakeholder perspective is examined as it affects the management of people, and links human resource management policy and practice to financial results. This new edition also reflects the modern move towards performance management as an organizational business strategy. The role of leadership at all levels of the organization is also emphasized.There is a new chapter on managing challenging situations, such as the management of diversity, power, stress, and conflict, as well as the handling of grievances and discipline. Another new chapter pulls together the increasingly important aspects of the legal regulation of behaviour at work, and stresses the move from collective relationships to individual rights in the workplace. This text is suitable for use on the Chartered Management Institute Diploma level modules on recruitment and selection, managing performance, and developing teams and individuals. It is also to be used for NVQ courses in HRM at levels 4 and 5 and is valuable for HR Professionals and line managers.
Managing Operations
by Bob Johnson Alan HartManaging Operations is a concise guide to the fundamentals of operations management. Using examples and case studies from public, private and voluntary sector organizations, this book will enable managers to develop their competency to an excellent standard in an industrial or commercial setting. As well as being very practically based, Managing Operations also provides the theory behind operations management.The book is based on the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at level 4. It is particularly suitable for managers on the Certificate in Management, or Part 1 of the Diploma, especially those accredited by the IM and Edexcel.Managing Operations is part of the highly successful series of textbooks for managers which cover the knowledge and understanding required as part of any competency-based management programme. The books cover the three main levels of management: supervisory/first-line management (NVQ level 3), middle management (Certificate/NVQ level 4) and senior management (Diploma/NVQ level 5). Also included are titles which cover management issues in particular sectors, such as schools or the public sector, in more depth. You will find a full listing of other titles available at the front of this book.Bob Johnson is a freelance management consultant and trainer with extensive experience of the retail, service, government and voluntary sectors. He has managed operations in the sales, marketing, purchasing, training and consultancy functions.
Managing Operations
by Bob Johnson Alan HartManaging Operations is a concise guide to the fundamentals of operations management. Using examples and case studies from public, private and voluntary sector organizations, this book will enable managers to develop their competency to an excellent standard in an industrial or commercial setting. As well as being very practically based, Managing Operations also provides the theory behind operations management.The book is based on the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at level 4. It is particularly suitable for managers on the Certificate in Management, or Part 1 of the Diploma, especially those accredited by the IM and Edexcel.Managing Operations is part of the highly successful series of textbooks for managers which cover the knowledge and understanding required as part of any competency-based management programme. The books cover the three main levels of management: supervisory/first-line management (NVQ level 3), middle management (Certificate/NVQ level 4) and senior management (Diploma/NVQ level 5). Also included are titles which cover management issues in particular sectors, such as schools or the public sector, in more depth. You will find a full listing of other titles available at the front of this book.Bob Johnson is a freelance management consultant and trainer with extensive experience of the retail, service, government and voluntary sectors. He has managed operations in the sales, marketing, purchasing, training and consultancy functions.
Managing Marketing
by Roger Palmer Juanita Cockton Graham CooperThe newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Managing Marketing
by Roger Palmer Juanita Cockton Graham CooperThe newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory