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Marketing Communications in Tourism and Hospitality
by Scott McCabeThe rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
International Perspectives of Festivals and Events: Paradigms Of Analysis
by Jane Ali-Knight Alan Fyall Martin Robertson Adele LadkinInternational Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
International Perspectives of Festivals and Events
by Jane Ali-Knight Alan Fyall Martin Robertson Adele LadkinInternational Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Ecotourism: Impacts, Potentials And Possibilities?
by Stephen Wearing John NeilEcotourism: Impacts, Potentials and Possibilities analyzes the impacts of mainstream tourism in first, second and third world countries, and argues the benefits of adopting the philosophical approaches of ecotourism to create a more sustainable tourism industry in every country around the world. Conservation and ecotourism issues are now at the forefront of public opinion. The decline of natural rainforests, loss of endangered species, global warming and land degradation have galvanized public support for conservation. Building on the success of the first edition, this text has been fully revised and updated to include: updated and new international case studies a new chapter devoted to the theory and technique of Rapid Rural Appraisal (the practice whereby communities are empowered to improve their own environment) questions and further readings at the end of each chapter to facilitate student's learning critical analysis of ecotourism explores the movement of ideas around post-modern approaches to the field. Using relevant case studies, Ecotourism examines the potential positive social and environmental benefits of ecotourism and is ideal for both students of tourism and practitioners within the tourism industry. Ecotourism will also be of interest to environmental groups, land managers, academics and planners.
Ecotourism
by Stephen Wearing John NeilEcotourism: Impacts, Potentials and Possibilities analyzes the impacts of mainstream tourism in first, second and third world countries, and argues the benefits of adopting the philosophical approaches of ecotourism to create a more sustainable tourism industry in every country around the world. Conservation and ecotourism issues are now at the forefront of public opinion. The decline of natural rainforests, loss of endangered species, global warming and land degradation have galvanized public support for conservation. Building on the success of the first edition, this text has been fully revised and updated to include: updated and new international case studies a new chapter devoted to the theory and technique of Rapid Rural Appraisal (the practice whereby communities are empowered to improve their own environment) questions and further readings at the end of each chapter to facilitate student's learning critical analysis of ecotourism explores the movement of ideas around post-modern approaches to the field. Using relevant case studies, Ecotourism examines the potential positive social and environmental benefits of ecotourism and is ideal for both students of tourism and practitioners within the tourism industry. Ecotourism will also be of interest to environmental groups, land managers, academics and planners.
Strategic Management in the International Hospitality and Tourism Industry: For Hospitality And Tourism
by Fevzi Okumus Levent Altinay Prakash ChathothStrategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
Strategic Management in the International Hospitality and Tourism Industry
by Fevzi Okumus Levent Altinay Prakash ChathothStrategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
The Twentieth Century Performance Reader
by Teresa Brayshaw Noel WittsThe Twentieth-Century Performance Reader has been the key introductory text to all types of performance for over fifteen years. Extracts from over fifty practitioners, critics and theorists from the fields of dance, drama, music, theatre and live art form an essential sourcebook for students, researchers and practitioners. This carefully revised third edition offers focus on contributions from the world of music, and also privileges the voices of practitioners themselves ahead of more theoretical writing. A bestseller since its original publication in 1996, this new edition has been expanded to include contributions from: Bobby Baker; Joseph Beuys; Rustom Bharucha; Anne Teresa de Keersmaeker; Hanns Eisler; Karen Finley; Philip Glass; Guillermo Gómez-Peña; Matthew Goulish; Martha Graham; Wassily Kandinsky; Jacques Lecoq; Hans-Thies Lehmann; George Maciunas; Ariane Mnouchkine; Meredith Monk; Lloyd Newson; Carolee Schneemann; Gertrude Stein; Bill Viola. Each extract is fully supplemented by a contextual summary, a biography of the writer, and suggestions for further reading. The volume’s alphabetical structure invites the reader to compare and cross-reference major writings on all types of performance outside of the constraints and simplifications of genre, encouraging cross-disciplinary understandings. All who engage with live, innovative performance, and the interplay of radical ideas, will find this collection invaluable.
The Twentieth Century Performance Reader
by Teresa Brayshaw Noel WittsThe Twentieth-Century Performance Reader has been the key introductory text to all types of performance for over fifteen years. Extracts from over fifty practitioners, critics and theorists from the fields of dance, drama, music, theatre and live art form an essential sourcebook for students, researchers and practitioners. This carefully revised third edition offers focus on contributions from the world of music, and also privileges the voices of practitioners themselves ahead of more theoretical writing. A bestseller since its original publication in 1996, this new edition has been expanded to include contributions from: Bobby Baker; Joseph Beuys; Rustom Bharucha; Anne Teresa de Keersmaeker; Hanns Eisler; Karen Finley; Philip Glass; Guillermo Gómez-Peña; Matthew Goulish; Martha Graham; Wassily Kandinsky; Jacques Lecoq; Hans-Thies Lehmann; George Maciunas; Ariane Mnouchkine; Meredith Monk; Lloyd Newson; Carolee Schneemann; Gertrude Stein; Bill Viola. Each extract is fully supplemented by a contextual summary, a biography of the writer, and suggestions for further reading. The volume’s alphabetical structure invites the reader to compare and cross-reference major writings on all types of performance outside of the constraints and simplifications of genre, encouraging cross-disciplinary understandings. All who engage with live, innovative performance, and the interplay of radical ideas, will find this collection invaluable.
Planning Process Drama: Enriching teaching and learning
by Pamela Bowell Brian S. HeapProcess drama is now firmly established, internationally, as a powerful and dynamic pedagogy. This clear and accessible book provides a practical, step-by-step guide to the planning of process drama. Grounded in theory and illustrated in practice, it identifies and explains the principles of planning and shows how they can be applied across age ranges and curricula. Drawing on the authors’ wide-ranging practical experience and research, examples are built up and run throughout the book, at each step showing how and why the teachers’ planning decisions were made. This second edition features: a wider range of examples illustrating the planning principles in practice two completely new chapters: one deals with planning for diverse learner groups and the other moves the reader on from the pre-action planning phase to the ‘planning on your feet’ required as the drama unfolds. incorporated new material to reflect recent understanding of how learning takes place Written as a conversation between reader and authors, Planning Process Drama will help practitioners to update and refine their practice and strengthen their understanding, skills and confidence. Planning Process Drama will be an essential guide for students undertaking initial teacher training at primary level, in addition to both Drama and English at secondary level, and a Masters in Drama in Education. It will also prove to be valuable reading for specialist and non-specialist teacher in both the primary and secondary sectors who teach, or wish to teach, process drama.
Planning Process Drama: Enriching teaching and learning
by Pamela Bowell Brian S. HeapProcess drama is now firmly established, internationally, as a powerful and dynamic pedagogy. This clear and accessible book provides a practical, step-by-step guide to the planning of process drama. Grounded in theory and illustrated in practice, it identifies and explains the principles of planning and shows how they can be applied across age ranges and curricula. Drawing on the authors’ wide-ranging practical experience and research, examples are built up and run throughout the book, at each step showing how and why the teachers’ planning decisions were made. This second edition features: a wider range of examples illustrating the planning principles in practice two completely new chapters: one deals with planning for diverse learner groups and the other moves the reader on from the pre-action planning phase to the ‘planning on your feet’ required as the drama unfolds. incorporated new material to reflect recent understanding of how learning takes place Written as a conversation between reader and authors, Planning Process Drama will help practitioners to update and refine their practice and strengthen their understanding, skills and confidence. Planning Process Drama will be an essential guide for students undertaking initial teacher training at primary level, in addition to both Drama and English at secondary level, and a Masters in Drama in Education. It will also prove to be valuable reading for specialist and non-specialist teacher in both the primary and secondary sectors who teach, or wish to teach, process drama.
Teachings of the Sikh Gurus: Selections from the Sikh Scriptures
by Christopher Shackle Arvind MandairRecognized masterpieces of Indian literature, the Guru Granth Sahib and the Dasam Granth are fundamental to the Sikh religion, not only in the physical layout of temples and in ceremonies of worship, but as infallible reference texts offering counsel and instruction. Teachings of the Sikh Gurus presents a brand new selection of key passages from these sacred scriptures, translated into modern English by leading experts, Christopher Shackle and Arvind-pal Singh Mandair. Including six longer compositions and many shorter hymns thematically organised by topics such as Time and Impermanence, Self and Mind, Authority, and Ethics, the book’s accessible and carefully chosen extracts distil the essence of Sikhism’s remarkable textual and intellectual legacy, depicting how its message of universal tolerance suits the contemporary world. The detailed introduction and notes to the translations aid readers’ comprehension of the hymns’ form and content, as well as providing some historical context, making it an ideal introduction to Sikh literature.
Teachings of the Sikh Gurus: Selections from the Sikh Scriptures
by Christopher Shackle Arvind MandairRecognized masterpieces of Indian literature, the Guru Granth Sahib and the Dasam Granth are fundamental to the Sikh religion, not only in the physical layout of temples and in ceremonies of worship, but as infallible reference texts offering counsel and instruction. Teachings of the Sikh Gurus presents a brand new selection of key passages from these sacred scriptures, translated into modern English by leading experts, Christopher Shackle and Arvind-pal Singh Mandair. Including six longer compositions and many shorter hymns thematically organised by topics such as Time and Impermanence, Self and Mind, Authority, and Ethics, the book’s accessible and carefully chosen extracts distil the essence of Sikhism’s remarkable textual and intellectual legacy, depicting how its message of universal tolerance suits the contemporary world. The detailed introduction and notes to the translations aid readers’ comprehension of the hymns’ form and content, as well as providing some historical context, making it an ideal introduction to Sikh literature.
Sustainable Forest Management: From Concept to Practice (The Earthscan Forest Library)
by John L. Innes Anna V. TikinaSustainable Forest Management provides the necessary material to educate students about forestry and the contemporary role of forests in ecosystems and society. This comprehensive textbook on the concept and practice of sustainable forest management sets the standard for practice worldwide. Early chapters concentrate on conceptual aspects, relating sustainable forestry management to international policy. In particular, they consider the concept of criteria and indicators and how this has determined the practice of forest management, taken here to be the management of forested lands and of all ecosystems present on such lands. Later chapters are more practical in focus, concentrating on the management of the many values associated with forests. Overall the book provides a major new synthesis which will serve as a textbook for undergraduates of forestry as well as those from related disciplines such as ecology or geography who are taking a course in forests or natural resource management.
WomenPreneurs: 21st Century Success Strategies
by Dorothy P. MooreWomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. The third group includes intrapreneurial and entrepreneurial women in all stages of personal and venture development. For these people, the book will serve as a valuable resource and guide. Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.
WomenPreneurs: 21st Century Success Strategies
by Dorothy P. MooreWomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. The third group includes intrapreneurial and entrepreneurial women in all stages of personal and venture development. For these people, the book will serve as a valuable resource and guide. Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.
Foundations of Offender Rehabilitation
by Sharon Casey Andrew Day Jim Vess Tony WardThe past three decades has seen dramatic changes in the way in which the criminal justice system responds to those who break the law. The old claim in the field of correctional psychology that "nothing works" has strongly been refuted in the face of evidence from rehabilitation programmes that do make a difference. The graduate student in forensic psychology could easily be overwhelmed by the plethora of information now available. This new textbook offers a comprehensive approach to forensic and correctional psychology, demonstrating how theory and practise can be applied and integrated. Written by intentionally recognized experts within the field, the authors guide the students through the core theories and concepts that underpin forensic practise within the legal systems of different countries (UK, USA, Canada, Australia and Singapore), show how this knowledge informs current thinking in offender rehabilitation and reintegration and provide a series of case studies looking at sexual offenders, female offender, juveniles and offenders with mental disorders. This book is the perfect overview for graduate students of forensic and correctional psychology engaged with offender rehabilitation and assessment and the psychology of law.
Foundations of Offender Rehabilitation
by Sharon Casey Andrew Day Jim Vess Tony WardThe past three decades has seen dramatic changes in the way in which the criminal justice system responds to those who break the law. The old claim in the field of correctional psychology that "nothing works" has strongly been refuted in the face of evidence from rehabilitation programmes that do make a difference. The graduate student in forensic psychology could easily be overwhelmed by the plethora of information now available. This new textbook offers a comprehensive approach to forensic and correctional psychology, demonstrating how theory and practise can be applied and integrated. Written by intentionally recognized experts within the field, the authors guide the students through the core theories and concepts that underpin forensic practise within the legal systems of different countries (UK, USA, Canada, Australia and Singapore), show how this knowledge informs current thinking in offender rehabilitation and reintegration and provide a series of case studies looking at sexual offenders, female offender, juveniles and offenders with mental disorders. This book is the perfect overview for graduate students of forensic and correctional psychology engaged with offender rehabilitation and assessment and the psychology of law.
The Nigger of the 'Narcissus' and Other Stories (Penguin Modern Classics Series)
by Joseph Conrad Allan Simmons Gail FraserThe volume includes: 'Youth'; 'The Secret Sharer'; 'The Lagoon'; 'An Outpost of Progress'; 'Il Conde'; 'The Duel'. The intention is a range of settings - we move from the sea to the colonial world, the Far East and Africa to England and then the Continent.
The Private Memoirs and Confessions of a Justified Sinner: With An Afterword; Revealing Secrets Of The Curse (Wordsworth Classics Ser.)
by James Hogg Karl MillerBrought up by a strict Calvinist pastor, Robert Wringham believes he is one of the elect, predestined for salvation while all others - including his real father and brother - are cursed. Convinced he is indestructible and above the law, Robert commits terrible crimes under the influence of Gil-Martin - his physical double - who claims they are acting in God's name to purify the world. But does this mysterious tempter actually exist? Could he be an agent of the devil? Subversive and unsettling, The Private Memoirs and Confessions of a Justified Sinner (1824) is a compelling psychological depiction of religious bigotry and the seductive effects of power on a tormented soul.
Marine and Coastal Resource Management: Principles and Practice (Earthscan Oceans)
by David R. Green Jeffrey L. PayneIn this new and highly original textbook for a range of interdisciplinary courses and degree programmes focusing on marine and coastal resource management, readers are offered an introduction to the subject matter, a broad perspective and understanding, case study applications, and a reference source. Each chapter is written by an international authority and expert in the respective field, providing perspectives from physical and human geography, marine biology and fisheries, planning and surveying, law, technology, environmental change, engineering, and tourism. In addition to an overview of the theory and practice of its subject area, many chapters include detailed case studies to illustrate the applications, including relationships to decision-making requirements at local, regional, and national levels. Each chapter also includes a list of references for further reading, with a selection of key journal papers and URLs. Overall, this volume provides a key textbook for undergraduate and postgraduate courses and for the coastal or marine practitioner, as well as a long-term reference for students.
Q&A Business Law (Questions and Answers)
by Janice DenoncourtYou’ve planned your revision and you know your subject inside out! But how do you apply what you have learned to get the best marks in the examination room? Routledge Q&As give you the ideal opportunity to practice and refine your exam technique, helping you to apply your knowledge most effectively in an exam situation. Each book contains approximately fifty essay and problem-based questions on topics commonly found on exam papers, complete with answer plans and fully worked model answers. Our authors have also highlighted common mistakes as well as offering you tips to achieve the very best marks. What’s more, Routledge Q&As are written by lecturers who are also examiners, giving you an exclusive insight into exactly what examiners are looking for in an answer. New editions for 2012-2013 include: • An introduction, with essay-writing and exam preparation advice, written specifically to address the unique demands of the subject under consideration. • ‘Aim Higher’ text boxes offering tips and advice to help those students aiming for top marks to go the extra mile. • ‘Common Pitfalls’ text boxes showing where students often trip up or highlighting areas of potential confusion, to help students avoid making some of these common mistakes. • Key cases and legislation, highlighted within the text for ease of reference. • Boxed answer plans after each question, outlining the major points students should be aiming to convey in their answer. • Books in the series are also supported by a companion website offering online essay-writing tutorials, podcasts, bonus Q&As and multiple-choice questions to help you focus your revision more effectively.
Cruise Operations Management: Hospitality Perspectives
by Philip GibsonCruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first edition of this book, there have been many important developments in the industry and this new edition features revised chapters on: contemporary cruise operations cruise geography itinerary planning health, safety and security maritime issues and legislation. In addition, there is a new chapter on 'Cruise Management Resources' intended to be of benefit to research students. Cruise Operations Management presents a range of issues illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated with cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. They include 'Roles and Responsibilities on a Cruise Ship', 'Customer Service Systems and Passenger Profiles' and 'Managing Food and Drink Operations Onboard'. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
Cruise Operations Management: Hospitality Perspectives
by Philip GibsonCruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first edition of this book, there have been many important developments in the industry and this new edition features revised chapters on: contemporary cruise operations cruise geography itinerary planning health, safety and security maritime issues and legislation. In addition, there is a new chapter on 'Cruise Management Resources' intended to be of benefit to research students. Cruise Operations Management presents a range of issues illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated with cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. They include 'Roles and Responsibilities on a Cruise Ship', 'Customer Service Systems and Passenger Profiles' and 'Managing Food and Drink Operations Onboard'. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
World Cinema: A Critical Introduction
by Shekhar Deshpande Meta MazajWorld Cinema: A Critical Introduction is a comprehensive yet accessible guide to film industries across the globe. From the 1980s onwards, new technologies and increased globalization have radically altered the landscape in which films are distributed and exhibited. Films are made from the large-scale industries of India, Hollywood, and Asia, to the small productions in Bhutan and Morocco. They are seen in multiplexes, palatial art cinemas in Cannes, traveling theatres in rural India, and on millions of hand-held mobile screens. Authors Deshpande and Mazaj have developed a method of charting this new world cinema that makes room for divergent perspectives, traditions, and positions, while also revealing their interconnectedness and relationships of meaning. In doing so, they bring together a broad range of issues and examples—theoretical concepts, viewing and production practices, film festivals, large industries such as Nollywood and Bollywood, and smaller and emerging film cultures—into a systemic yet flexible map of world cinema. The multi-layered approach of this book aims to do justice to the depth, dynamism, and complexity of the phenomenon of world cinema. For students looking to films outside of their immediate context, this book offers a blueprint that will enable them to transform a casual encounter with a film into a systematic inquiry into world cinema.