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Transport Revolutions: Moving People and Freight Without Oil
by Richard Gilbert Anthony PearlTransport Revolutions: Moving People and Freight without Oil sets out the challenges to our growing dependence on transport fuelled by low-priced oil. These challenges include an early peak in world oil production and profound climate change resulting in part from oil use. It proposes responses to ensure effective, secure movement of people and goods in ways that make the best use of renewable sources of energy while minimizing environmental impacts. Transport Revolutions synthesizes engineering, economics, environment, organization, policy and technology, and draws extensively on current data to present important conclusions. The authors argue that land transport in the first half of the 21st century will feature at least two revolutions. One will involve the use of electric drives rather than internal combustion engines. Another will involve powering many of these drives directly from the electric grid - as trains and trolley buses are powered today - rather than from on-board fuel. They go on to discuss marine transport, whose future is less clear, and aviation, which could see the most dramatic breaks from current practice. With its expert analysis of the politics and business of transport, Transport Revolutions is essential reading for professionals and students in transport, energy, town planning and public policy.
Transport Revolutions: Moving People and Freight Without Oil
by Richard Gilbert Anthony PearlTransport Revolutions: Moving People and Freight without Oil sets out the challenges to our growing dependence on transport fuelled by low-priced oil. These challenges include an early peak in world oil production and profound climate change resulting in part from oil use. It proposes responses to ensure effective, secure movement of people and goods in ways that make the best use of renewable sources of energy while minimizing environmental impacts. Transport Revolutions synthesizes engineering, economics, environment, organization, policy and technology, and draws extensively on current data to present important conclusions. The authors argue that land transport in the first half of the 21st century will feature at least two revolutions. One will involve the use of electric drives rather than internal combustion engines. Another will involve powering many of these drives directly from the electric grid - as trains and trolley buses are powered today - rather than from on-board fuel. They go on to discuss marine transport, whose future is less clear, and aviation, which could see the most dramatic breaks from current practice. With its expert analysis of the politics and business of transport, Transport Revolutions is essential reading for professionals and students in transport, energy, town planning and public policy.
Advances in Building Energy Research: Volume 3
by Mat SantamourisAdvances in Building Energy Research (ABER) offers state-of-the-art information on the environmental science and performance of buildings, linking new technologies and methodologies with the latest research on systems, simulations and standards. As stringently reviewed as a journal but with the breadth of a book, this annual volume brings together invited contributions from the foremost international experts on energy efficiency and environmental quality of buildings. Spanning a broad range of technical subjects, this is a 'must have' reference on global developments in the field, suitable for architects and building engineers, environmental engineers, industry professionals, students, teachers and researchers in building science, technical libraries and laboratories. Volume 3 covers: - Energy, Carbon and Cost Performance of Building Stocks - Solar Chimneys in Buildings - Optimization and Economics of Solar Cooling Systems - Artificial Neural Networks and Genetic Algorithms in Energy Applications in Buildings - Decision Support Methodologies on the Energy Efficiency and Energy Management in Buildings - Progress in Numerical Modelling for Urban Thermal Environment Studies - Post Occupancy Evaluation (POE): An Inevitable Step Toward Sustainability - Guidelines to Avoid Mould Growth in Buildings - Thermal Impact of Strategic Landscaping in Cities - Urban Heat Island and its Impact on Building Energy Consumption - Green Roofs in Buildings: Thermal and Environmental Behaviour - Building Earth-Contact Heat Transfer
Advances in Building Energy Research: Volume 3
by Mat SantamourisAdvances in Building Energy Research (ABER) offers state-of-the-art information on the environmental science and performance of buildings, linking new technologies and methodologies with the latest research on systems, simulations and standards. As stringently reviewed as a journal but with the breadth of a book, this annual volume brings together invited contributions from the foremost international experts on energy efficiency and environmental quality of buildings. Spanning a broad range of technical subjects, this is a 'must have' reference on global developments in the field, suitable for architects and building engineers, environmental engineers, industry professionals, students, teachers and researchers in building science, technical libraries and laboratories. Volume 3 covers: - Energy, Carbon and Cost Performance of Building Stocks - Solar Chimneys in Buildings - Optimization and Economics of Solar Cooling Systems - Artificial Neural Networks and Genetic Algorithms in Energy Applications in Buildings - Decision Support Methodologies on the Energy Efficiency and Energy Management in Buildings - Progress in Numerical Modelling for Urban Thermal Environment Studies - Post Occupancy Evaluation (POE): An Inevitable Step Toward Sustainability - Guidelines to Avoid Mould Growth in Buildings - Thermal Impact of Strategic Landscaping in Cities - Urban Heat Island and its Impact on Building Energy Consumption - Green Roofs in Buildings: Thermal and Environmental Behaviour - Building Earth-Contact Heat Transfer
Advances in Building Energy Research: Volume 4
by Mat Santamouris'Several high quality scientific journals are published in the area of building energy and indoor/outdoor environment; however, one has been missing. Advances in Building Energy Research fills the gap. I recommend ABER to all technical libraries, research institutes and universities. It should also be used by construction companies and those manufacturing building materials and building products.' Professor Olli Sepp�nen, President of REHVA (Federation of Heating and Air-conditioning Associations) 'Advances in Building Energy Research is a unique index. It will be an inexhaustible resource for energy related sciences and a continuous inspiration for architects around the world.' N. Fintikakis, Architect and Director of UIA-ARES WP (Architecture and Renewable Energy Sources) Advances in Building Energy Research (ABER) offers state-of-the-art information on the environmental science and performance of buildings, linking new technologies and methodologies with the latest research on systems, simulations and standards. As stringently reviewed as a journal but with the breadth of a book, this annual volume brings together invited contributions from the foremost international experts on energy efficiency and environmental quality of buildings. Spanning a broad range of technical subjects, this is a 'must have' reference on global developments in the field, suitable for architects and building engineers, environmental engineers, industry professionals, students, teachers and researchers in building science, technical libraries and laboratories.
Advances in Building Energy Research
by Mat Santamouris'Several high quality scientific journals are published in the area of building energy and indoor/outdoor environment; however, one has been missing. Advances in Building Energy Research fills the gap. I recommend ABER to all technical libraries, research institutes and universities. It should also be used by construction companies and those manufacturing building materials and building products.' Professor Olli Sepp�nen, President of REHVA (Federation of Heating and Air-conditioning Associations) 'Advances in Building Energy Research is a unique index. It will be an inexhaustible resource for energy related sciences and a continuous inspiration for architects around the world.' N. Fintikakis, Architect and Director of UIA-ARES WP (Architecture and Renewable Energy Sources) Advances in Building Energy Research (ABER) offers state-of-the-art information on the environmental science and performance of buildings, linking new technologies and methodologies with the latest research on systems, simulations and standards. As stringently reviewed as a journal but with the breadth of a book, this annual volume brings together invited contributions from the foremost international experts on energy efficiency and environmental quality of buildings. Spanning a broad range of technical subjects, this is a 'must have' reference on global developments in the field, suitable for architects and building engineers, environmental engineers, industry professionals, students, teachers and researchers in building science, technical libraries and laboratories.
Nature's Matrix: Linking Agriculture, Conservation and Food Sovereignty
by Ivette Perfecto John Vandermeer Angus WrightLandscapes are frequently seen as fragments of natural habitat surrounded by a 'sea' of agriculture. But recent ecological theory shows that the nature of these fragments is not nearly as important for conservation as is the nature of the matrix of agriculture that surrounds them. Local extinctions from conservation fragments are inevitable and must be balanced by migrations if massive extinction is to be avoided. High migration rates only occur in what the authors refer to as 'high quality' matrices, which are created by alternative agroecological techniques, as opposed to the industrial monocultural model of agriculture. The authors argue that the only way to promote such high quality matrices is to work with rural social movements. Their ideas are at odds with the major trends of some of the large conservation organizations that emphasize targeted land purchases of protected areas. They argue that recent advances in ecological research make such a general approach anachronistic and call, rather, for solidarity with the small farmers around the world who are currently struggling to attain food sovereignty. Nature's Matrix proposes a radically new approach to the conservation of biodiversity based on recent advances in the science of ecology plus political realities, particularly in the world's tropical regions.
Nature's Matrix: Linking Agriculture, Conservation and Food Sovereignty
by Ivette Perfecto John Vandermeer Angus WrightLandscapes are frequently seen as fragments of natural habitat surrounded by a 'sea' of agriculture. But recent ecological theory shows that the nature of these fragments is not nearly as important for conservation as is the nature of the matrix of agriculture that surrounds them. Local extinctions from conservation fragments are inevitable and must be balanced by migrations if massive extinction is to be avoided. High migration rates only occur in what the authors refer to as 'high quality' matrices, which are created by alternative agroecological techniques, as opposed to the industrial monocultural model of agriculture. The authors argue that the only way to promote such high quality matrices is to work with rural social movements. Their ideas are at odds with the major trends of some of the large conservation organizations that emphasize targeted land purchases of protected areas. They argue that recent advances in ecological research make such a general approach anachronistic and call, rather, for solidarity with the small farmers around the world who are currently struggling to attain food sovereignty. Nature's Matrix proposes a radically new approach to the conservation of biodiversity based on recent advances in the science of ecology plus political realities, particularly in the world's tropical regions.
Energy in Brazil: Towards a Renewable Energy Dominated System
by Antonio Dias LeiteRapidly developing countries such as China and India are the real main players in the climate debate, with the potential for massive increases in their carbon emissions in coming years. Brazil is often included in their number, yet this country is in fact notable for its exceptionally high reliance on energy from renewable sources - approaching 50%. However, the fact that much of this energy comes from hydropower and biofuels, and recent discoveries of massive oil reserves off of the Brazilian coast, are a recipe for controversy. In this detailed account, Antonio Dias Leite sets out the development of Brazil's energy mix. Beginning with the history of energy provision and use, he then moves on to tackle the various sources in detail: hydropower, biomass and other renewables, as well as fossil fuels and nuclear power. In each case he examines growth, distribution, environmental and socio-economic issues (such as deforestation and displacement of indigenous communities) and potential for future development - highlighting what has worked, and what hasn't. The book ends by examining Brazilian approaches to energy efficiency, and by positioning Brazil in the world context. This is a major contribution to the discussion around climate change mitigation that will be key reading for policymakers and researchers concerned with the future role and impacts of rapidly developing countries.
Energy in Brazil: Towards a Renewable Energy Dominated System
by Antonio Dias LeiteRapidly developing countries such as China and India are the real main players in the climate debate, with the potential for massive increases in their carbon emissions in coming years. Brazil is often included in their number, yet this country is in fact notable for its exceptionally high reliance on energy from renewable sources - approaching 50%. However, the fact that much of this energy comes from hydropower and biofuels, and recent discoveries of massive oil reserves off of the Brazilian coast, are a recipe for controversy. In this detailed account, Antonio Dias Leite sets out the development of Brazil's energy mix. Beginning with the history of energy provision and use, he then moves on to tackle the various sources in detail: hydropower, biomass and other renewables, as well as fossil fuels and nuclear power. In each case he examines growth, distribution, environmental and socio-economic issues (such as deforestation and displacement of indigenous communities) and potential for future development - highlighting what has worked, and what hasn't. The book ends by examining Brazilian approaches to energy efficiency, and by positioning Brazil in the world context. This is a major contribution to the discussion around climate change mitigation that will be key reading for policymakers and researchers concerned with the future role and impacts of rapidly developing countries.
Diversity and Inclusion on Campus: Supporting Racially and Ethnically Underrepresented Students (Core Concepts in Higher Education)
by Rachelle Winkle-Wagner Angela M. LocksAs scholars and practitioners in higher education attempt to embrace and lead diversity efforts, it is imperative that they have an understanding of the issues that affect historically underrepresented students. Using an intersectional approach that connects the categories of race, class, and gender, Diversity and Inclusion on Campus comprehensively covers the range of college experiences, from gaining access to higher education to successfully persisting through degree programs. Authors Winkle-Wagner and Locks bridge research, theory, and practice related to the ways that peers, faculty, administrators, and institutions can and do influence racially and ethnically underrepresented students’ experiences. This book is an invaluable resource for future and current higher education and student affairs practitioners working toward full inclusion and participation for all students in higher education. Special features: Chapter Case Studies—cases written by on-the-ground practitioners help readers make meaningful connections between theory, research, and practice. Coverage of Theory and Research—each chapter provides a systematic treatment of the literature and research related to underrepresented students’ experiences of getting into college, getting through college, and getting out of college. Discussion Questions—questions encourage practitioners and researchers to explore concepts in more depth, consider best practices, and make connections to their own contexts.
Diversity and Inclusion on Campus: Supporting Racially and Ethnically Underrepresented Students (Core Concepts in Higher Education)
by Rachelle Winkle-Wagner Angela M. LocksAs scholars and practitioners in higher education attempt to embrace and lead diversity efforts, it is imperative that they have an understanding of the issues that affect historically underrepresented students. Using an intersectional approach that connects the categories of race, class, and gender, Diversity and Inclusion on Campus comprehensively covers the range of college experiences, from gaining access to higher education to successfully persisting through degree programs. Authors Winkle-Wagner and Locks bridge research, theory, and practice related to the ways that peers, faculty, administrators, and institutions can and do influence racially and ethnically underrepresented students’ experiences. This book is an invaluable resource for future and current higher education and student affairs practitioners working toward full inclusion and participation for all students in higher education. Special features: Chapter Case Studies—cases written by on-the-ground practitioners help readers make meaningful connections between theory, research, and practice. Coverage of Theory and Research—each chapter provides a systematic treatment of the literature and research related to underrepresented students’ experiences of getting into college, getting through college, and getting out of college. Discussion Questions—questions encourage practitioners and researchers to explore concepts in more depth, consider best practices, and make connections to their own contexts.
Psychology of Reading: 2nd Edition
by Keith Rayner Alexander Pollatsek Jane Ashby Charles Clifton Jr.Reading is a highly complex skill that is prerequisite to success in many societies in which a great deal of information is communicated in written form. Since the 1970s, much has been learned about the reading process from research by cognitive psychologists. This book summarizes that important work and puts it into a coherent framework. The book’s central theme is how readers go about extracting information from the printed page and comprehending the text. Like its predecessor, this thoroughly updated 2nd Edition encompasses all aspects of the psychology of reading with chapters on writing systems, word recognition, the work of the eyes during reading, inner speech, sentence processing, discourse processing, learning to read, dyslexia, individual differences and speed reading. Psychology of Reading, 2nd Edition, is essential reading for undergraduates, graduates, and researchers in cognitive psychology and could be used as a core textbook on courses on the psychology of reading and related topics. In addition, the clear writing style makes the book accessible to people without a background in psychology but who have a personal or professional interest in the process of reading.
Fundamental Building Technology
by Andrew J. Charlett Craig Maybery-ThomasFundamental Building Technology introduces the technology, methods, and processes fundamental to construction by focussing on what is involved in building a typical low-rise house. Written with the novice in mind, this textbook is the ideal starting point for any construction student, as it fully supports the reader all the way to understanding the functional requirements of each element of the building, and how to take these into account through the building process itself. This second edition is expanded to cover even more relevant topics, and is supported by more resources for use by the student and lecturer. Now included are: An introduction to the planning process and the building regulations How to incorporate a sustainable approach, in the selection of materials and elsewhere A companion site with lecturer’s answers manual and illustrated lecture notes 150 labelled diagrams throughout the book, and multiple self-study questions in every chapter A students’ section of the companion site with multiple choice quizzes and 250 full-colour photos linked to chapters of the book Concise, focussed and the most student-friendly guide to this topic available, Fundamental Building Technology is the perfect textbook for those taking construction technology modules at undergraduate or HNC/HND level.
Fundamental Building Technology
by Andrew J. Charlett Craig Maybery-ThomasFundamental Building Technology introduces the technology, methods, and processes fundamental to construction by focussing on what is involved in building a typical low-rise house. Written with the novice in mind, this textbook is the ideal starting point for any construction student, as it fully supports the reader all the way to understanding the functional requirements of each element of the building, and how to take these into account through the building process itself. This second edition is expanded to cover even more relevant topics, and is supported by more resources for use by the student and lecturer. Now included are: An introduction to the planning process and the building regulations How to incorporate a sustainable approach, in the selection of materials and elsewhere A companion site with lecturer’s answers manual and illustrated lecture notes 150 labelled diagrams throughout the book, and multiple self-study questions in every chapter A students’ section of the companion site with multiple choice quizzes and 250 full-colour photos linked to chapters of the book Concise, focussed and the most student-friendly guide to this topic available, Fundamental Building Technology is the perfect textbook for those taking construction technology modules at undergraduate or HNC/HND level.
The Water Clock (Philip Dryden Thrillers Ser.)
by Jim KellyTime is running out for Philip Dryden . . .In the snowbound landscape of the Cambridgeshire fens, a body is discovered, locked in a block of ice. High on Ely Cathedral a second corpse is found, grotesquely 'riding' a stone gargoyle.Journalist Philip Dryden knows he's onto a great story when forensic evidence links both victims to one terrifying event in 1966. But the murders also offer Dryden the key to a very personal mystery. Who saved his life two years ago? And, more importantly, who left his wife to die?The answer will bring Dryden face to face with his own guilt, his own fears - and a cold and ruthless killer . . .
Commercial Lawcards 2012-2013 (Lawcards)
by RoutledgeRoutledge Lawcards are your complete, pocket-sized guides to key examinable areas of the undergraduate law curriculum and the CPE/GDL. Their concise text, user-friendly layout and compact format make them an ideal revision aid. Helping you to identify, understand and commit to memory the salient points of each area of the law, shouldn’t you make Routledge Lawcards your essential revision companions? Fully updated and revised with all the most important recent legal developments, Routledge Lawcards are packed with features: Revision checklists help you to consolidate the key issues within each topic Colour coded highlighting really makes cases and legislation stand out Full tables of cases and legislation make for easy reference Boxed case notes pick out the cases that are most likely to come up in exams Diagrams and flowcharts clarify and condense complex and important topics '...an excellent starting point for any enthusiastic reviser. The books are concise and get right down to the nitty-gritty of each topic.' - Lex Magazine Routledge Lawcards are supported by a Companion Website offering: flashcard glossaries allowing you to test your understanding of key terms and definitions Multiple Choice Questions to test and consolidate your revision of each chapter Advice and tips to help you better plan your revision and prepare for your exams Titles in the Series: Commercial Law; Company Law; Constitutional Law; Contract Law; Criminal Law; Employment Law; English Legal System; European Union Law; Evidence; Equity and Trusts; Family Law; Human Rights; Intellectual Property Law; Jurisprudence; Land Law; Tort Law
Global Health Governance (Global Institutions)
by Sophie HarmanIn the light of scares about potential pandemics such as swine fever and avian flu, the issue of global health and its governance is of increasing concern to scholars and practitioners of medicine, public health, social work, and international politics alike. Providing a concise and informative introduction to how global health is governed, this book: Explores the various ways in which we understand global health governance Explains the "nuts and bolts" of the traditional institutions of global health governance, highlights key frameworks and treaties and their relative successes and failings Examines the actors in global health governance, their purpose, influence and impact Offers an in depth analysis of the effectiveness of global health interventions, focusing particularly on HIV/AIDS, tuberculosis and malaria. Highlighting the wide variety of actors, issues and approaches involved, this work shows the complex nature of global health governance, forcing the reader to examine who or what really governs global health, to what outcome, and for whom.
Global Health Governance (Global Institutions)
by Sophie HarmanIn the light of scares about potential pandemics such as swine fever and avian flu, the issue of global health and its governance is of increasing concern to scholars and practitioners of medicine, public health, social work, and international politics alike. Providing a concise and informative introduction to how global health is governed, this book: Explores the various ways in which we understand global health governance Explains the "nuts and bolts" of the traditional institutions of global health governance, highlights key frameworks and treaties and their relative successes and failings Examines the actors in global health governance, their purpose, influence and impact Offers an in depth analysis of the effectiveness of global health interventions, focusing particularly on HIV/AIDS, tuberculosis and malaria. Highlighting the wide variety of actors, issues and approaches involved, this work shows the complex nature of global health governance, forcing the reader to examine who or what really governs global health, to what outcome, and for whom.
War, Peace and International Relations: An introduction to strategic history
by Colin S. GrayWar, Peace and International Relations provides an introduction to the strategic history of the past two centuries, showing how those 200 years were shaped and reshaped extensively by war. The book takes a broad view of what was relevant to the causes, courses, and consequences of wars. Written by leading strategist Professor Colin Gray, the book provides students with a good grounding in the contribution of war to the development of the modern world, from the pre-industrial era to the age of international terrorism and smart weapons. This second edition has been thoroughly revised and updated: It is the first one-volume strategic history textbook on the market; It covers all the major wars of the past two centuries; It is up to date and comprehensive, including a new section on the American Civil War, a new chapter on geography and strategy, and completely rewritten chapters on Iraq and Afghanistan in the 2000s and on irregular warfare. This textbook will be essential reading for students of strategic studies, security studies, war studies, international relations and international history.
War, Peace and International Relations: An introduction to strategic history
by Colin S. GrayWar, Peace and International Relations provides an introduction to the strategic history of the past two centuries, showing how those 200 years were shaped and reshaped extensively by war. The book takes a broad view of what was relevant to the causes, courses, and consequences of wars. Written by leading strategist Professor Colin Gray, the book provides students with a good grounding in the contribution of war to the development of the modern world, from the pre-industrial era to the age of international terrorism and smart weapons. This second edition has been thoroughly revised and updated: It is the first one-volume strategic history textbook on the market; It covers all the major wars of the past two centuries; It is up to date and comprehensive, including a new section on the American Civil War, a new chapter on geography and strategy, and completely rewritten chapters on Iraq and Afghanistan in the 2000s and on irregular warfare. This textbook will be essential reading for students of strategic studies, security studies, war studies, international relations and international history.
Learning to Teach Foreign Languages in the Secondary School: A companion to school experience (Learning to Teach Subjects in the Secondary School Series)
by Norbert Pachler Michael Evans Ana Redondo Linda FisherPraise for previous editions:- ‘A wealth of theory, research, practical advice, case studies and tasks in one volume…Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' – Language Learning Journal ‘Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' – Mentoring and Tutoring Learning to Teach Foreign Languages in the Secondary School has established itself as the leading textbook for student teachers of foreign languages in the UK and internationally. The practical focus is underpinned by a theoretical perspective and backed up by the latest research, encouraging you to develop a personal approach to foreign language teaching. This new, fourth edition, has been comprehensively updated to take account of recent policy and curriculum changes, and now covers a range of relevant statutory frameworks. Fully revised chapters cover the key knowledge and skills essential for becoming a foreign language teacher: What can we learn from research into language teaching and learning? Teaching methods and learning strategies Creating a meaningful learning environment Transition from Primary to Secondary The role of digital technologies Teaching in the target language Receptive skills and productive skills Teaching and learning grammar Planning and reflecting on classroom practice Pupil differences and differentiation Assessment for and of learning It includes many examples of how to analyse practice to ensure pupil learning is maximised, together with activities and tasks to support you as you analyse your own learning and performance. Learning to Teach Foreign Languages in the Secondary School provides practical help and support for many of the situations and potential challenges you are faced with in school. It is an essential purchase for every aspiring secondary foreign languages school teacher.
Building Leaders: Paving the Path for Emerging Leaders
by Charles R. Stoner Jason S. StonerThis book is written for emerging leaders. It is designed to help these leaders bridge the gap from stepping into a position of leadership and emerging as a confident and respected difference-maker. Within this text, award-winning scholar and leader-coach Charles Stoner meets emerging leaders where they are and focus on the issues that are most problematic for them. From the development of leadership skills to the practice and application of successful strategies, Stoner offers tools, ideas, and evidence-based advice to these up-and-coming leaders in an indispensable text that is direct, pragmatic, and action-oriented. Major topics include: Recognition, development, and practice of organizational leadership skills. Enhancing interpersonal dynamics and relationships. Organizational politics and interpersonal influence, creativity and innovation, negotiation and conflict resolution. Handling problem situations; effectively utilizing diverse talents and personalities. Introduction to major leadership and interpersonal development techniques. Case studies.
Building Leaders: Paving the Path for Emerging Leaders
by Charles R. Stoner Jason S. StonerThis book is written for emerging leaders. It is designed to help these leaders bridge the gap from stepping into a position of leadership and emerging as a confident and respected difference-maker. Within this text, award-winning scholar and leader-coach Charles Stoner meets emerging leaders where they are and focus on the issues that are most problematic for them. From the development of leadership skills to the practice and application of successful strategies, Stoner offers tools, ideas, and evidence-based advice to these up-and-coming leaders in an indispensable text that is direct, pragmatic, and action-oriented. Major topics include: Recognition, development, and practice of organizational leadership skills. Enhancing interpersonal dynamics and relationships. Organizational politics and interpersonal influence, creativity and innovation, negotiation and conflict resolution. Handling problem situations; effectively utilizing diverse talents and personalities. Introduction to major leadership and interpersonal development techniques. Case studies.
The Essentials of Marketing Research
by Lawrence Silver Robert E. Stevens Bruce Wrenn David L. LoudonIdentifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.