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Cultivated Meat: Technologies, Commercialization and Challenges

Cultivated meat is an emerging substitute for conventional meat that is not associated with animal farming and slaughtering. Instead, animal cells are cultivated in bioreactors and post-processed into “artificial” meat products. Although this new technology solves several ethical and environmental problems, there are techno-economic challenges that need to be addressed to make the commercial-scale production of cultivated meat a real perspective. This book addresses fundamental aspects of new food systems, animal cell culture and cultivated meat production, including cell lines, culture media, microcarriers and scaffolds, bioreactors, downstream processes, formulation, packaging, quality control, scale-up, and waste management. Also, aspects related to commercialization, market, patents, legislation, global and regional policies, and sustainability metrics such as life-cycle assessment, together with a bioeconomy perspective analysis, are reviewed. Finally, case studies are presented and the challenges and future prospects for cultivated meat production are proposed. This book is a collection of 21 chapters written by specialists in the field.

Cults (Key Ideas)

This engaging text introduces readers to the sociology of cults. Covering the history and current state of cult studies, this book includes topics ranging from doomsday cults and new religious movements through to self-help cults, the cult of celebrity, intellectuals, and entrepreneurs. Case studies as varied as David Koresh and the Branch Davidians, the Manson family, and the cult brands of Elon Musk, Andrew Tate and Jordan Peterson are deployed to shed new light on cult formation in the twenty-first century. Amidst the rise of populist demagogues, the online radicalisation of alienated individuals, and the proliferation of celebrities and gurus with avid followings, cult dynamics are everywhere in society. Yet key urgent questions have not been clearly and concisely addressed: What are cults? Why do they emerge? How are they established and maintained? What is the future of cults, and why are we so fascinated by them? This book explores these questions by tracing the spectrum of cult formation historically and in today’s networked media ecosystem. This accessible introduction to the darkly fascinating world of cults is essential reading for academics and students of sociology, social psychology, religion, politics, business and cultural studies, and anyone interested in understanding the relationship between cults and society.

Cults (Key Ideas)

This engaging text introduces readers to the sociology of cults. Covering the history and current state of cult studies, this book includes topics ranging from doomsday cults and new religious movements through to self-help cults, the cult of celebrity, intellectuals, and entrepreneurs. Case studies as varied as David Koresh and the Branch Davidians, the Manson family, and the cult brands of Elon Musk, Andrew Tate and Jordan Peterson are deployed to shed new light on cult formation in the twenty-first century. Amidst the rise of populist demagogues, the online radicalisation of alienated individuals, and the proliferation of celebrities and gurus with avid followings, cult dynamics are everywhere in society. Yet key urgent questions have not been clearly and concisely addressed: What are cults? Why do they emerge? How are they established and maintained? What is the future of cults, and why are we so fascinated by them? This book explores these questions by tracing the spectrum of cult formation historically and in today’s networked media ecosystem. This accessible introduction to the darkly fascinating world of cults is essential reading for academics and students of sociology, social psychology, religion, politics, business and cultural studies, and anyone interested in understanding the relationship between cults and society.

Cultural Awareness in Teaching Art and Design (Routledge Focus on Design Pedagogy)

Cultural Awareness in Teaching Art and Design addresses an emerging area of development in contemporary pedagogy, the fostering of cultural awareness and sensitivity in the designers of tomorrow.By offering new and unique examples of how to better educate students around issues of cultural awareness, this book presents teaching methodologies that ultimately facilitate students in becoming better, and more inclusive, art and design professionals. Today, the role of education in the addressing of social and cultural issues is increasingly seen as central to pedagogical methodologies. Through engaged teaching, experiential learning, socially orientated pedagogy or any other definition, the idea that students can and should be exposed to, and deal with, issues of importance to various stakeholders is increasingly seen as central to the teaching and learning experience – whether it be in relation to local communities, national economies, regional cultural identities or more. This is explored in a series of innovative, cross-disciplinary case studies in art and design teaching, with authors approaching questions of cultural awareness and engagement through the lenses of art history, product design, communication design, film, architecture and interior design. In presenting their pedagogical methodologies and case studies, the authors in this text offer a unique cross-disciplinary design perspective that captures the cultural and social concerns of several regions of the world: Europe, North America, Asia and Africa and the Middle East.This book will be essential reading for art and design educators and students interested in developing and applying models of cultural awareness and engagement in the classroom and studio.

Cultural Awareness in Teaching Art and Design (Routledge Focus on Design Pedagogy)

Cultural Awareness in Teaching Art and Design addresses an emerging area of development in contemporary pedagogy, the fostering of cultural awareness and sensitivity in the designers of tomorrow.By offering new and unique examples of how to better educate students around issues of cultural awareness, this book presents teaching methodologies that ultimately facilitate students in becoming better, and more inclusive, art and design professionals. Today, the role of education in the addressing of social and cultural issues is increasingly seen as central to pedagogical methodologies. Through engaged teaching, experiential learning, socially orientated pedagogy or any other definition, the idea that students can and should be exposed to, and deal with, issues of importance to various stakeholders is increasingly seen as central to the teaching and learning experience – whether it be in relation to local communities, national economies, regional cultural identities or more. This is explored in a series of innovative, cross-disciplinary case studies in art and design teaching, with authors approaching questions of cultural awareness and engagement through the lenses of art history, product design, communication design, film, architecture and interior design. In presenting their pedagogical methodologies and case studies, the authors in this text offer a unique cross-disciplinary design perspective that captures the cultural and social concerns of several regions of the world: Europe, North America, Asia and Africa and the Middle East.This book will be essential reading for art and design educators and students interested in developing and applying models of cultural awareness and engagement in the classroom and studio.

Cultural Burning (Elements in Current Archaeological Tools and Techniques)

This Element addresses a burning question – how can archaeologists best identify and interpret cultural burning, the controlled use of fire by people to shape and curate their physical and social landscapes? This Element describes what cultural burning is and presents current methods by which it can be identified in historical and archaeological records, applying internationally relevant methods to Australian landscapes. It clarifies how the transdisciplinary study of cultural burning by Quaternary scientists, historians, archaeologists and Indigenous community members is informing interpretations of cultural practices, ecological change, land use and the making of place. This title is also available as Open Access on Cambridge Core.

Cultural Policy and Cultural Industries in Africa: From Culture as a Commodity to Culture as Praxis

This book argues for the reconstitution of the cultural in African cultural industries and societies. It posits that African cultural industries face a deep-seated problem of the crisis of normativity that is largely rooted in the coloniality of modern cultural policy and an unconscious, but pervasive anti-Black racism culture in the continent itself. The book places hope for re-animating African agency and national cultural identities in the decolonization of cultural policy and cultural industries as consciousness industries. Only through relevant cultural policy, a higher-order cross-institutional moral and ethical value system for reconstituting the cultural in post-colonies, can Africa build truly democratic, progressive, cosmopolitan, decolonized, and self-respecting citizens and societies. Using decolonial cultural policy studies, the book develops a decolonial cultural critique that locates African culture industries within the racialized power dynamics of capitalist modernity. It explores the decolonization praxis of cultural industries and acknowledges the complexity of cultural decolonization iniatives in a continent that is so diverse, interconnected, globalized, and facing newer modes of colonialism that are aggressive and covert.

Culture Figures: A Rhetorical Reading of Anthropology (Studies in Rhetoric and Culture #10)

Ethnographic research, anthropological theory, and the understanding of the objects of inquiry, are co-created through figuration (using tropes and rhetorical figures) and techniques of persuasion. Delving into descriptive ethnography and theoretical texts spanning across classical monographs and recent texts in cultural anthropology, Culture Figures places rhetoric and rhetoricity as central to the discipline’s self-understanding. It focuses on how understandings of ‘culture’ and social life are shaped and conveyed in cultural anthropology through textual rhetoric. The book demonstrates how processes of using tropes and modes of persuasion underlie the creation of meanings or misunderstandings in society.

Culture Figures: A Rhetorical Reading of Anthropology (Studies in Rhetoric and Culture #10)

Ethnographic research, anthropological theory, and the understanding of the objects of inquiry, are co-created through figuration (using tropes and rhetorical figures) and techniques of persuasion. Delving into descriptive ethnography and theoretical texts spanning across classical monographs and recent texts in cultural anthropology, Culture Figures places rhetoric and rhetoricity as central to the discipline’s self-understanding. It focuses on how understandings of ‘culture’ and social life are shaped and conveyed in cultural anthropology through textual rhetoric. The book demonstrates how processes of using tropes and modes of persuasion underlie the creation of meanings or misunderstandings in society.

Culture Wars and Horror Movies: Social Fears and Ideology in post-2010 Horror Cinema

In this volume, contributors explore the deep ideological polarization in US society as portrayed in horror narratives and tropes. By navigating this polarized society in their representation of social values, twenty[1]first-century horror films critically frame and engage conflicting and divisive ideological issues. Culture Wars and Horror Movies: Social Fears and Ideology in Post-2010 Horror Cinema analyses the ways in which these “culture wars” make their way into and through contemporary horror films, focusing on the post-2010 US context and its fundamental political divisions.

Culture Wars in American Education: Past and Present Struggles Over the Symbolic Order (Critical Social Thought)

Culture Wars in American Education: Past and Present Struggles Over the Symbolic Order radically questions norms and values held within US Education and analyses why and how culture wars in American education are intense, consequential, and recurrent.Applying the concept of “symbolic order,” this volume elaborates ways in which symbolic representations are used to draw boundaries, allocate status, and legitimate the exercise of authority and power within American schooling. In particular, the book illustrates the “terms of inclusion” by which full membership in the national community is defined, limited, and contested. It suggests that repetitive patterns in the symbolic order, for example, the persistence of the representation of an individualistic basis of American society and polity, constrain the reach of progressive change. The book examines the World War I era Americanization movement, the World War II era Intercultural Education movement, the late-twentieth-century Multicultural Education movement, continuing right-wing assaults on Ethnic Studies and Critical Race Theory in the first decades of the twenty-first century, and historical and contemporary conflicts over the incorporation of languages other than Standard English into approved instructional approaches.In the context of continuing culture wars in the United States and across the globe, this book will be of interest to graduate students and scholars in critical studies of education, history of education, sociology of education, curriculum theory, Multicultural Education, and comparative education, as well as to educators enmeshed in contemporary tensions and conflicts.

Culture Wars in American Education: Past and Present Struggles Over the Symbolic Order (Critical Social Thought)

Culture Wars in American Education: Past and Present Struggles Over the Symbolic Order radically questions norms and values held within US Education and analyses why and how culture wars in American education are intense, consequential, and recurrent.Applying the concept of “symbolic order,” this volume elaborates ways in which symbolic representations are used to draw boundaries, allocate status, and legitimate the exercise of authority and power within American schooling. In particular, the book illustrates the “terms of inclusion” by which full membership in the national community is defined, limited, and contested. It suggests that repetitive patterns in the symbolic order, for example, the persistence of the representation of an individualistic basis of American society and polity, constrain the reach of progressive change. The book examines the World War I era Americanization movement, the World War II era Intercultural Education movement, the late-twentieth-century Multicultural Education movement, continuing right-wing assaults on Ethnic Studies and Critical Race Theory in the first decades of the twenty-first century, and historical and contemporary conflicts over the incorporation of languages other than Standard English into approved instructional approaches.In the context of continuing culture wars in the United States and across the globe, this book will be of interest to graduate students and scholars in critical studies of education, history of education, sociology of education, curriculum theory, Multicultural Education, and comparative education, as well as to educators enmeshed in contemporary tensions and conflicts.

Culture Wars, Universities, and the Political Unconscious

This book argues that whenever we are talking about cancel culture, identity politics, political correctness, antisemitism, conspiracy theories, or the alt-Right, we are dealing with a culture war, which often pits two sides against each other in a split world of good and evil. These political representations rely on a set of unconscious processes best understand through psychoanalysis. As this book argues, if you want to comprehend the rhetoric of the Right, the Left, conservatives, and centrists, it is necessary to see how these ideologies rely on unacknowledged defense mechanisms, fantasies, fears, and desires. In fact, if we do not employ psychoanalytic concepts to examine our political investments, we will be unable to get to the root causes driving these social productions. Each chapter of this book looks at a specific writer‘s or politician’s take on contemporary culture wars. One of the reoccurring themes concerns the way free speech has been weaponized by different ideological formations, and this battle over free expression is often centered on the role that universities play in balancing the demands among competing social interests. This book will not only clarify what universities should be, but it will also help us to move beyond our polarized political world.

Cultures of Identification in Napoleonic Italy, c.1800–1814 (Routledge Studies in the Modern History of Italy)

Through the lens of identification procedures, this book examines how the processes of state-building affected European societies during the Napoleonic period. By focusing on the Kingdom of Italy, the author shows how the top-down change usually associated with Napoleonic state-building had to compete and share spaces with the agencies of other often-neglected actors such as local bureaucrats, the clergy, and common people.What emerges is the coexistence of different understandings of personal identities, defined as “cultures of identification”. One was rooted in the traditional habits of the population and based on a continuous performance of identities, allowing for a certain degree of fluidity. The other, promoted by the Napoleonic administration, envisaged legal and fixed identities that were to be managed directly by agents of the state. Personal identification in Napoleonic Italy was thus more of a battleground than a mere field of action for the “modernizing” activities of state authorities.Analyzing a period of momentous change for European societies, Cultures of Identification can be profitably read by students and researchers interested in the history of state-building, policing, social control, and personal identification.

Cultures of Identification in Napoleonic Italy, c.1800–1814 (Routledge Studies in the Modern History of Italy)

Through the lens of identification procedures, this book examines how the processes of state-building affected European societies during the Napoleonic period. By focusing on the Kingdom of Italy, the author shows how the top-down change usually associated with Napoleonic state-building had to compete and share spaces with the agencies of other often-neglected actors such as local bureaucrats, the clergy, and common people.What emerges is the coexistence of different understandings of personal identities, defined as “cultures of identification”. One was rooted in the traditional habits of the population and based on a continuous performance of identities, allowing for a certain degree of fluidity. The other, promoted by the Napoleonic administration, envisaged legal and fixed identities that were to be managed directly by agents of the state. Personal identification in Napoleonic Italy was thus more of a battleground than a mere field of action for the “modernizing” activities of state authorities.Analyzing a period of momentous change for European societies, Cultures of Identification can be profitably read by students and researchers interested in the history of state-building, policing, social control, and personal identification.

Curandera

"I loved it. Vivid, brutal, moving and tender. This is heartfelt and immersive." Joanne Harris"Curandera is the mesmerising by-product of Okojie's extraordinary imagination and writing that is mindbogglingly glorious." Yvvette EdwardsIn the mountainous town of Gethsemane, 17th-century Cape Verde, a mysterious woman's arrival sparks a series of strange events that will leave the town's inhabitants changed: men sporadically blind in the afternoons, children disappearing and reappearing without warning and infertile women pregnant with the memories of past births.In present-day London, a quartet are brought together by their fascination with ritual, miracles and a life beyond the mundane. Botanist Therese lives with Azacca, a soulful Haitian musician, Peruvian drifter Emilien, who is haunted by the past, and adventurous Finn, who is increasingly drawn to living life on the edge.With the past and present beginning to blur into one, Curandera is a story of rebirth and redemption, a mythic tale of recalibrations across time.Praise for Irenosen Okojie's previous books:"Dazzling . . . a feast for the senses." Diana Evans "One of the finest literary imaginations working today." Max Porter "A liberatingly odd, seductive and fearless talent." Laline Paull "Okojie has a sharp eye . . . and a turn of phrase that switches from elegance to brutality in a single line." Stella Duffy

Currere from Apartheid to Inclusion: Building Culturally Responsive Pedagogies in Post-Apartheid South Africa (ISSN)

This volume demonstrates the instrumental use of Currere as a methodology to bring about Deracialisation through transformational learning by a white educator in Post-Apartheid South Africa.Offering an honest and vulnerable recognition of privilege and exclusivity, it disrupts deep-seated racial bias and assumptions, unveils racial blind spots, and confronts the discourse that South African "white" educators are, overtly or covertly, perpetuating systemic racism within schools. Based on autoethnographic analyses of the author’s lived educational experiences within the Apartheid regime, it uses the theoretical concepts of Currere to initiate her journey towards Deracialisation and transform her current pedagogical practice. In doing so, the book demonstrates how critical self-examination of underlying beliefs that lead to actions, and how the past – in this case, being born, raised, and educated within the Apartheid era – can influence one’s teaching in ways that harm the educational development of culturally diverse learners.Grappling with how autoethnographical experiences in a specific setting can inform current pedagogy, and be used to bring about professional and personal transformation, this book will be of interest to scholars, postgraduate students, and educational researchers with interests in curriculum theory, race and education, transformative learning, Deracialisation, and autoethnography.

Currere from Apartheid to Inclusion: Building Culturally Responsive Pedagogies in Post-Apartheid South Africa (ISSN)

This volume demonstrates the instrumental use of Currere as a methodology to bring about Deracialisation through transformational learning by a white educator in Post-Apartheid South Africa.Offering an honest and vulnerable recognition of privilege and exclusivity, it disrupts deep-seated racial bias and assumptions, unveils racial blind spots, and confronts the discourse that South African "white" educators are, overtly or covertly, perpetuating systemic racism within schools. Based on autoethnographic analyses of the author’s lived educational experiences within the Apartheid regime, it uses the theoretical concepts of Currere to initiate her journey towards Deracialisation and transform her current pedagogical practice. In doing so, the book demonstrates how critical self-examination of underlying beliefs that lead to actions, and how the past – in this case, being born, raised, and educated within the Apartheid era – can influence one’s teaching in ways that harm the educational development of culturally diverse learners.Grappling with how autoethnographical experiences in a specific setting can inform current pedagogy, and be used to bring about professional and personal transformation, this book will be of interest to scholars, postgraduate students, and educational researchers with interests in curriculum theory, race and education, transformative learning, Deracialisation, and autoethnography.

The Curse of Penryth Hall

The Curse of Sins: The spellbinding sequel to the Sunday Times bestselling fantasy romance, The Curse of Saints

READ THE SEQUEL TO THE SUNDAY TIMES BESTSELLING ROMANTASY PHENONMENON, THE CURSE OF SAINTSAya has returned home as the Second Saint, the saviour of the realm, but there are people willing to use her powers for their own gain and they are closer than she thinks . . . ---- He’d once called her dangerous. And he had been right. She was a spy. A warrior. A weapon. Aya has returned home at last. But she is not the same person who left Tala all those months ago. And Tala isn't the same either. The threat of a war that could destroy the realm continues to grow and she is the only one who can save it. Because she is also the Second Saint. But there are those that see her as a pawn and want to use her powers for their own gain. Aya is about to learn that the real danger is closer to home than she ever could have imagined. ---- Tropes/themes: 1. Forced Proximity 2. Morally grey characters 3. Multiple POV 4. Cliffhanger ending ---- Readers love The Curse of Sins ‘Reeling after that ending is an understatement’ ***** Reader Review ‘The woman (me) was TOO STUNNED TO SPEAK??’ ***** Reader Review‘Absolutely phenomenal book. I can't even begin to describe how much I loved reading this book’ ***** Reader Review‘I DEVOURED this book the minute I sat down to read it’ ***** Reader Review‘It quite literally is one of those books I'll be thinking about for months to come’ ***** Reader Review

Cursed Blessings: Sex and Religious Radical Dissent in Early Modern Europe (Routledge Studies in Early Modern Religious Dissents and Radicalism)

Cursed Blessings explores the relationship between sexual nonconformity and religious radical dissent in the early modern Western European world. While many studies have been devoted to the process of the "hereticalization" of nonnormative sexual practices and its use in anti-heretical propaganda, this book is entirely devoted to understanding the meaning of unconventional sexual behaviors from the perspective of the dissenters.Divided into three parts, the first focuses on the Italian peninsula and explores alternative views on sexuality inspired by Renaissance currents of anti-clericalism, ancient Christian heresies, traditions of apocrypha of the New Testament, and Rabbinic literature. It also examines how embodied and gendered experiences influenced the dissenting views of religious women. The second part explores how reflections on Original Sin led to the questioning of Christian assumptions regarding sex and gender, highlighting the relationship between the criticism of sexual morality and disputes on free will, spirituality, and redemption. The third part examines how most of these threads were entwined into a more coherent philosophical framework in the writings of seventeenth- and eighteenth-century erudite libertines.This book is designed for academic readers, including graduate and undergraduate students. Given its intersectional approach, it will be of interest to researchers, teachers, and students in a wide array of fields, including religious, gender, and sexuality studies, as well as literature. This book also tackles issues that are relevant to present-day debates, such as the problematic relations between sexuality and religion and the ongoing polemics surrounding the complicated interactions between religion and politics.

Cursed Blessings: Sex and Religious Radical Dissent in Early Modern Europe (Routledge Studies in Early Modern Religious Dissents and Radicalism)

Cursed Blessings explores the relationship between sexual nonconformity and religious radical dissent in the early modern Western European world. While many studies have been devoted to the process of the "hereticalization" of nonnormative sexual practices and its use in anti-heretical propaganda, this book is entirely devoted to understanding the meaning of unconventional sexual behaviors from the perspective of the dissenters.Divided into three parts, the first focuses on the Italian peninsula and explores alternative views on sexuality inspired by Renaissance currents of anti-clericalism, ancient Christian heresies, traditions of apocrypha of the New Testament, and Rabbinic literature. It also examines how embodied and gendered experiences influenced the dissenting views of religious women. The second part explores how reflections on Original Sin led to the questioning of Christian assumptions regarding sex and gender, highlighting the relationship between the criticism of sexual morality and disputes on free will, spirituality, and redemption. The third part examines how most of these threads were entwined into a more coherent philosophical framework in the writings of seventeenth- and eighteenth-century erudite libertines.This book is designed for academic readers, including graduate and undergraduate students. Given its intersectional approach, it will be of interest to researchers, teachers, and students in a wide array of fields, including religious, gender, and sexuality studies, as well as literature. This book also tackles issues that are relevant to present-day debates, such as the problematic relations between sexuality and religion and the ongoing polemics surrounding the complicated interactions between religion and politics.

Customer Experience in Fashion Retailing: Merging Theory and Practice (Mastering Fashion Management)

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Customer Experience in Fashion Retailing: Merging Theory and Practice (Mastering Fashion Management)

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Customer Relationship Management: Concepts, Applications and Technologies

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.