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Cybernetic Revolution and Global Aging: Humankind on the Way to Cybernetic Society, or the Next Hundred Years (World-Systems Evolution and Global Futures)
by Leonid Grinin Andrey Korotayev Anton GrininThis book explores the global technological transformations that have shaped development of society for eons, from the emergence of Homo sapiens to the modern day. Looking at a potential future for all of this century and the beginning of the next, the book explores how society is changing as a result of the two most powerful trends: technological advances and global aging. It studies the forthcoming technological wave – the Cybernetic Revolution, which will encompass AI, medical technology and biotechnology, robotics, cognitive, nanotechnology etc. In turn, it shows why and how global aging will become one of the most powerful factors, influencing the evolution of society and the World System as a whole. Lastly, the book demonstrates how technological innovations can change the way people live and the society of the future, assessing both the new opportunities and threats posed by uncontrolled technological progress. Accordingly, it will appeal to social scientists, political scientists, economists and historians who are interested in technological transformations and their social and economic impacts.
Internal Medicine Learning A to Z and 1, 2, 3: A High Reliability Approach to Clinical Knowledge and Standardized Testing Success
by Joe LezamaThis book prepares internal medicine and medicine-pediatrics residents for their internal medicine board examinations. Having a clear and consistent strategy for standardized testing is the key to keeping up with the voluminous material internal medicine residents are expected to retain for standardized tests. This book helps create an “internal calendar” that will set residents up for success. The volume is divided into three sections that exemplify the teaching strategies Dr. Lezama has developed for internal medicine and medicine-pediatric residents over the past 23 years. Section one comprises quick tips for standardized test examinations in internal medicine. This section focuses on the design and format of the test and effective study strategies. Section 2 uses the “A to Z” format for twelve common disciplines in internal medicine, such as cardiology, gastroenterology, endocrinology, psychiatry, and ophthalmology. The third and most comprehensive section forms the scaffolding of Dr. Lezama’s learning strategy. It lays out a detailed three-year, three-days-per-week plan to tackle the often overwhelming amount of information trainees must learn. The target of each day is to learn ten “pearls of knowledge,” which are reiterated and presented in different lights throughout the section to aid retention and understanding. Internal Medicine from A to Z and 1, 2, 3 is a must-have resource for internal medicine residents and third year medical students, as well as faculty members of internal medicine residencies who are actively teaching, coaching, or overseeing residents. Internists who are preparing for their 10-year recertification examination will also find this book useful.
Threats to Our Ocean Heritage: Potentially Polluting Wrecks (SpringerBriefs in Archaeology)
by Michael L. BrennanThis open access volume focuses on the environmental hazards and cultural significance of Potentially Polluting Wrecks (PPWs), and how mitigation efforts have assisted in documenting and preserving the history of these sites. It is an important resource on the subject of Potentially Polluting Wrecks that synthesizes previously published information that was not academically or scientifically produced. This includes numerous international studies of shipwreck databases and threats posed by world war wrecks containing oil and other hazardous materials that could spill. This book evaluates these materials and presents new analyses and investigations with modern technology that assist in locating, documenting, and remediating polluting wreck sites. Consequently, this volume calls for increased ocean exploration missions to locate sunken merchant vessels that may pose pollution hazards and site assessments to determine any potential risks. This book is of interest to government officials, educators, archaeologists and practitioners working in the field of underwater archaeology. This is an open access book.
Extreme Values In Random Sequences (Springer Series in Operations Research and Financial Engineering)
by Pavle MladenovićThe main subject is the probabilistic extreme value theory. The purpose is to present recent results related to limiting distributions of maxima in incomplete samples from stationary sequences, and results related to extremal properties of different combinatorial configurations. The necessary contents related to regularly varying functions and basic results of extreme value theory are included in the first two chapters with examples, exercises and supplements. The motivation for consideration maxima in incomplete samples arises from the fact that real data are often incomplete. A sequence of observed random variables from a stationary sequence is also stationary only in very special cases. Hence, the results provided in the third chapter are also related to non-stationary sequences. The proof of theorems related to joint limiting distribution of maxima in complete and incomplete samples requires a non-trivial combination of combinatorics and point process theory. Chapter four provides results on the asymptotic behavior of the extremal characteristics of random permutations, the coupon collector's problem, the polynomial scheme, random trees and random forests, random partitions of finite sets, and the geometric properties of samples of random vectors. The topics presented here provide insight into the natural connections between probability theory and algebra, combinatorics, graph theory and combinatorial geometry. The contents of the book may be useful for graduate students and researchers who are interested in probabilistic extreme value theory and its applications.
The Urban Soil Guide: A Field and Lab Manual
by Anna PaltsevaDelve into the fascinating world of soil science with "The Urban Soil Guide," a comprehensive manual designed for everyone from science beginners to seasoned horticulturists. Whether you're an introductory science student, a passionate gardener, a landscape designer, or a professional horticulturist, this guide is tailored for you. Packed with a variety of hands-on activities, this guide makes learning soil science both accessible and enjoyable. From simple experiments that can be performed in your kitchen to more advanced techniques, it offers a practical approach to understanding soil. Written by a soil scientist, this guide bridges the gap between professional knowledge and amateur enthusiasm. The Urban Soil Guide is versatile enough to serve as a textbook in botanical gardens and university classes, while also being an invaluable resource for amateurs. Choose activities that match your interest and level of expertise. Embark on your journey to becoming a soil expert with The Urban Soil Guide – your hands-on companion in the world of soil science.
Essential Legal System and Legal Services for SQE1 (Essential Law for SQE1)
by Ian Bowden Zaman F. KalaEssential Legal System and Legal Services for SQE1 explains the key principles of the English and Welsh Legal System, sources of law and legal services in a clear, concise and easy-to-follow style. Principles are introduced and illustrated with reference to practical examples. The book explains the importance of, and the workings of, the Legal System of England and Wales, including the hierarchy of the courts, sources of law and the regulation of legal services.The book provides a clear and structured approach with opportunities to apply the relevant principles to the law. It also includes a range of interactive features, including:● Revision points: Each chapter concludes with a concise list of key revision points.● Multiple choice questions: Each section of the book provides multiple choice questions following the SQE1 question format (with answers to enable you to test your knowledge). Further multiple choice questions and answers are also provided on the companion website.Part of a series of books aimed at those who are preparing for SQE1, this concise and accessible text provides a clear understanding of the key principles of the Legal System and Legal Services of England and Wales, and enables you to test your assessment skills.
Essential Legal System and Legal Services for SQE1 (Essential Law for SQE1)
by Ian Bowden Zaman F. KalaEssential Legal System and Legal Services for SQE1 explains the key principles of the English and Welsh Legal System, sources of law and legal services in a clear, concise and easy-to-follow style. Principles are introduced and illustrated with reference to practical examples. The book explains the importance of, and the workings of, the Legal System of England and Wales, including the hierarchy of the courts, sources of law and the regulation of legal services.The book provides a clear and structured approach with opportunities to apply the relevant principles to the law. It also includes a range of interactive features, including:● Revision points: Each chapter concludes with a concise list of key revision points.● Multiple choice questions: Each section of the book provides multiple choice questions following the SQE1 question format (with answers to enable you to test your knowledge). Further multiple choice questions and answers are also provided on the companion website.Part of a series of books aimed at those who are preparing for SQE1, this concise and accessible text provides a clear understanding of the key principles of the Legal System and Legal Services of England and Wales, and enables you to test your assessment skills.
How to Think and Intervene Like a Single-Session Therapist
by Windy DrydenTherapists new to Single-Session Therapy (SST) will often struggle to bring the SST mindset to the work and will in turn struggle to help their clients get the most out of the time that they choose to spend together.How to Think and Intervene Like a Single-Session Therapist provides the trainee with an opportunity to discover how experienced therapists think, and how their thoughts influence their interventions within the single-session context. Presenting SST in a way that both interests conventional therapists and shows the potential of this way of delivering therapy services, Windy Dryden details the multiple levels of thinking and intervening that go into single-session practice. He covers the orientation thinking experienced SST therapists have about the work when they are not doing it, the pre-session thinking they engage in while actively preparing to do the work, and the in-session thinking they engage in while doing the work. The book outlines the theory behind SST and the ways those ideas form its practice, using clinical vignettes and case scenarios to demonstrate how single-session therapists can make the best use of the limited time with their clients. The book additionally presents an ongoing dialogue between an SST therapist and a conventional therapist to highlight the thinking of the former and how the criticisms of SST by the latter can be responded to.This highly practical guide will be essential reading for any therapist who is new to or has recently been introduced to the practice of SST.
How to Think and Intervene Like a Single-Session Therapist
by Windy DrydenTherapists new to Single-Session Therapy (SST) will often struggle to bring the SST mindset to the work and will in turn struggle to help their clients get the most out of the time that they choose to spend together.How to Think and Intervene Like a Single-Session Therapist provides the trainee with an opportunity to discover how experienced therapists think, and how their thoughts influence their interventions within the single-session context. Presenting SST in a way that both interests conventional therapists and shows the potential of this way of delivering therapy services, Windy Dryden details the multiple levels of thinking and intervening that go into single-session practice. He covers the orientation thinking experienced SST therapists have about the work when they are not doing it, the pre-session thinking they engage in while actively preparing to do the work, and the in-session thinking they engage in while doing the work. The book outlines the theory behind SST and the ways those ideas form its practice, using clinical vignettes and case scenarios to demonstrate how single-session therapists can make the best use of the limited time with their clients. The book additionally presents an ongoing dialogue between an SST therapist and a conventional therapist to highlight the thinking of the former and how the criticisms of SST by the latter can be responded to.This highly practical guide will be essential reading for any therapist who is new to or has recently been introduced to the practice of SST.
Deep Learning in Internet of Things for Next Generation Healthcare
by Lavanya Sharma Pradeep Kumar GargThis book presents the latest developments in deep learning-enabled healthcare tools and technologies and offers practical ideas for using the IoT with deep learning (motion-based object data) to deal with human dynamics and challenges including critical application domains, technologies, medical imaging, drug discovery, insurance fraud detection and solutions to handle relevant challenges. This book covers real-time healthcare applications, novel solutions, current open challenges, and the future of deep learning for next-generation healthcare. It includes detailed analysis of the utilization of the IoT with deep learning and its underlying technologies in critical application areas of emergency departments such as drug discovery, medical imaging, fraud detection, Alzheimer's disease, and genomes. Presents practical approaches of using the IoT with deep learning vision and how it deals with human dynamics Offers novel solution for medical imaging including skin lesion detection, cancer detection, enhancement techniques for MRI images, automated disease prediction, fraud detection, genomes, and many more Includes the latest technological advances in the IoT and deep learning with their implementations in healthcare Combines deep learning and analysis in the unified framework to understand both IoT and deep learning applications Covers the challenging issues related to data collection by sensors, detection and tracking of moving objects and solutions to handle relevant challenges Postgraduate students and researchers in the departments of computer science, working in the areas of the IoT, deep learning, machine learning, image processing, big data, cloud computing, and remote sensing will find this book useful.
Deep Learning in Internet of Things for Next Generation Healthcare
by Lavanya Sharma Pradeep Kumar GargThis book presents the latest developments in deep learning-enabled healthcare tools and technologies and offers practical ideas for using the IoT with deep learning (motion-based object data) to deal with human dynamics and challenges including critical application domains, technologies, medical imaging, drug discovery, insurance fraud detection and solutions to handle relevant challenges. This book covers real-time healthcare applications, novel solutions, current open challenges, and the future of deep learning for next-generation healthcare. It includes detailed analysis of the utilization of the IoT with deep learning and its underlying technologies in critical application areas of emergency departments such as drug discovery, medical imaging, fraud detection, Alzheimer's disease, and genomes. Presents practical approaches of using the IoT with deep learning vision and how it deals with human dynamics Offers novel solution for medical imaging including skin lesion detection, cancer detection, enhancement techniques for MRI images, automated disease prediction, fraud detection, genomes, and many more Includes the latest technological advances in the IoT and deep learning with their implementations in healthcare Combines deep learning and analysis in the unified framework to understand both IoT and deep learning applications Covers the challenging issues related to data collection by sensors, detection and tracking of moving objects and solutions to handle relevant challenges Postgraduate students and researchers in the departments of computer science, working in the areas of the IoT, deep learning, machine learning, image processing, big data, cloud computing, and remote sensing will find this book useful.
Rhythm, Ancestrality and Spirit in Maracatu de Nação and Candomblé: Repercussions (ISSN)
by Lizzie OgleRhythm, Ancestrality and Spirit in Maracatu de Nação and Candomblé: Repercussions examines how the highly percussive carnival practice of Maracatu de nação – an Afro-Brazilian musical and spiritual tradition originating in the north- eastern state of Pernambuco – has evolved in relation to the cosmology of Candomblé Nagô in the urban centres of Recife and Olinda, Brazil.Offering one of the first detailed ethnographic explorations into maracatu de nação, Candomblé Nagô and the connections between them, this book is a collaborative enquiry into frequently negated sacred and ancestral knowledge systems central to Afro-Brazilian musical-spiritual practices. Using an innovative research framework which integrates musical and rhythmic practices with spiritual, ancestral and ecological knowledge systems, readers are provided with an intimate ethnography based on eight years of friendship and learning with the oldest continuously active maracatu group in the world, Nação Leão Coroado, and its most recent leader, Mestre Afonso Aguiar (1948– 2018).This is a valuable text for those interested in ethnomusicology, performance studies, religious and cultural anthropology, decolonial research methods and writing styles, eco- musicology and Afro-diasporic, Brazilian and Latin American studies.
Rhythm, Ancestrality and Spirit in Maracatu de Nação and Candomblé: Repercussions (ISSN)
by Lizzie OgleRhythm, Ancestrality and Spirit in Maracatu de Nação and Candomblé: Repercussions examines how the highly percussive carnival practice of Maracatu de nação – an Afro-Brazilian musical and spiritual tradition originating in the north- eastern state of Pernambuco – has evolved in relation to the cosmology of Candomblé Nagô in the urban centres of Recife and Olinda, Brazil.Offering one of the first detailed ethnographic explorations into maracatu de nação, Candomblé Nagô and the connections between them, this book is a collaborative enquiry into frequently negated sacred and ancestral knowledge systems central to Afro-Brazilian musical-spiritual practices. Using an innovative research framework which integrates musical and rhythmic practices with spiritual, ancestral and ecological knowledge systems, readers are provided with an intimate ethnography based on eight years of friendship and learning with the oldest continuously active maracatu group in the world, Nação Leão Coroado, and its most recent leader, Mestre Afonso Aguiar (1948– 2018).This is a valuable text for those interested in ethnomusicology, performance studies, religious and cultural anthropology, decolonial research methods and writing styles, eco- musicology and Afro-diasporic, Brazilian and Latin American studies.
Nutrition and Supplements in Cycling
by Lewis A. Gough S. Andy SparksNutrition and Supplements in Cycling provides a blueprint for all the key nutritional aspects a cyclist should consider from health to macro- and micro-nutrients, and the finer details, such as sports supplements to improve competitive performance. As a result, cyclists and coaches can use this book as a handbook to help with supporting their own (or their athletes') health and performance through evidence-based nutrition.The nutritional demands of cycling are as diverse as the number of disciplines in the sport. To address this issue, this book covers the nutritional strategies for short- and long-distance disciplines and considers the implications of training and racing in a variety of environmental conditions. The book is divided into two distinct parts that are structured around the nutrition demands and practices of cyclists and an evaluation of novel and existing supplements that are currently being used or considered by riders.This book represents a go-to resource for cyclists, performance nutritionists, coaches, and students looking for the most effective and up-to-date evidence-based nutritional strategies for enhancing cycling performance. It brings together a team of emerging and world-leading academics, along with practitioners and riders from the UCI World and Pro Tours, to provide insightful evaluations of the latest science and to translate that knowledge into practical recommendations. Finally, it presents a model of reflective practice designed to enhance the performance nutrition practitioner’s development and practices. This book is key reading for active cyclists, cycling coaches, and athletes, as well as researchers and students of sport and exercise science, nutrition, human performance, and exercise physiology.
Football, Fandom and Collective Memory: Global Perspectives (Critical Research in Football)
This book examines the topic of identity and collective memory in football fandom. Drawing on global research in history, sociology and political science, the book looks at how, where and why football fans and supporters’ groups introduce particular role models into their self-identity and performative narratives.The book presents original, cutting-edge research that illustrates the complex, multidimensional nature of the (re-)formulation of collective memory and the elevation of role models. It looks at the processes by which some supporters’ groups celebrate historical and contemporary figures – including political leaders, warriors, revolutionaries, or armed resistance groups – that they believe embody patriotic, regional or nationalist virtues, as well as supporters’ groups who define their patriotism in opposition to these figures. The book presents cases ranging from Ukrainian football ultras in the shadow of Russian aggression, and Jewish role models in Germany’s collective football memory, to the symbology of Che Guevara and Diego Maradona in Brazilian and Argentinian football, to hero formation and the myths of national identity in Australian football.This is fascinating reading for anybody with an interest in the sociology, culture or politics of sport, or in fandom, identity, nationalism more broadly in sociology, political science or history.
Moon Florida Gulf Coast: Best Beaches, Wildlife, Everglades Adventures (Moon U.S. Travel Guide)
by Joshua Lawrence Kinser Moon Travel GuidesWhether you're kayaking through mangroves, bodysurfing with manta rays, or sunbathing with a piña colada in hand, soak up the Sunshine State with Moon Florida Gulf Coast. Inside you'll find: Flexible itineraries including a 5-day family vacation, a baseball spring training trip, and a 10-day road trip covering all 700 miles of the Florida Gulf Coast The best spots for outdoor adventures like kayaking, hiking, biking, bird-watching, and fishing, and the best beaches for swimming, sunsets, and seclusion Top activities and unique experiences: Discover the vibrant performing arts scene in Sarasota or stroll through quaint riverfront towns and secluded island enclaves. Unwind on shell-scattered beaches or spot gators in the swampy Everglades. Ride the coasters at Busch Gardens, browse art galleries in Naples, or catch a college baseball game during Spring Training. Sail through the canals of Tampa, kick back at a beachfront oyster bar, and sip a local brew as the sun sets over the ocean Expert advice from Florida local Joshua Lawrence Kinser on where to stay, what to eat, and how to get around by car, bus, or boat Full-color photos and detailed maps throughoutBackground information on the Gulf Coast's landscape, wildlife, history, and culture Experience the best of Florida's Gulf Coast with Moon. For more of the Sunshine State, try Moon Florida Keys.About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.
Poison In Their Hearts: the breathtaking conclusion to the Castles in their Bones trilogy (Castles in their Bones)
by Laura SebastianImmerse yourself in the final book in the epic fantasy trilogy!Follow three princesses and the destiny they were born for: seduction, conquest, and the crown.Promised for marriage, now destined to die.Since Sophronia's murder, princesses Daphne and Beatriz have discovered the truth: they are pawns in their mother's bid for the throne of Vesteria.Separated with enemies on all sides, Beatriz and Daphne's only hope are the few allies who stretch across the borders of Vesteria: Sophronia's husband, the deposed King Leopold; Violie, a former spy for Empress Margaraux; and Beatriz's missing husband, Pasquale, and his lover, Ambrose. But whispers of an ancient prophecy and secrets from their past follow every move they make.With the magic of the stars, the princesses are ready to make their final stand.
God Bless You, Otis Spunkmeyer: A Novel
by Joseph Earl ThomasONE OF THE MILLIONS&’ MOST ANTICIPATED BOOKS OF 2024 &“This is an astonishingly accomplished novel…Just stunning.&” – Kirkus Reviews, starred review &“Magnificent&” – Publisher&’s Weekly, starred review A stirring, unsparing novel about Black life in Philadelphia and the struggle to build intimate connections through the eyes of a struggling ex-Army grad student that &“reads like a direct communication from the soul,&” (Justin Torres) from the virtuoso author of Sink. After a deployment in the Iraq War dually defined by threat and interminable mundanity, Joseph Thomas is fighting to find his footing. Now a doctoral student at The University, and an EMS worker at the hospital in North Philly, he encounters round the clock friends and family from his past life and would-be future at his job, including contemporaries of his estranged father, a man he knows little about, serving time at Holmesburg prison for the statutory rape of his then-teenage mother. Meanwhile, he and his best friend Ray, a fellow vet, are alternatingly bonding over and struggling with their shared experience and return to civilian life, locked in their own rhythms of lust, heartbreak, and responsibility. Balancing the joys and frustrations of single fatherhood, his studies, and ceaseless shifts at the hospital as he becomes closer than he ever imagined to his father, Joseph tries to articulate vernacular understandings of the sociopolitical struggles he recounts as participant-observer at home, against the assumptions of his friends and colleagues. GOD BLESS YOU, OTIS SPUNKMEYER is a powerful examination of every day black life—of health and sex, race and punishment, and the gaps between our desires and our politics.
Think Differently About Learning: A Homeschool Where Children and Parents Thrive
by Maren Goerss Angela SizerHosts of the Homeschool Unrefined Podcast show you how let go of traditional measures of success, and instead measure learning by curiosity, joy, self-regulation, and critical thinking.Children deserve more than the systems we're currently using to educate them. Hardworking teachers, diligent administrators, and devoted parents are trying their best in an outdated system that isn't meeting our children's complex needs. Instead, imagine a different way to learn.With helpful, practical tips and anecdotes from homeschooling families, this guide covers all you need to know about learning differences, mental health, devices and technology, socialization, and more. It's for traditional school families who are learning to balance outer expectations with their own needs with a different way of learning. It's for homeschool families who are looking for a more inclusive, supportive, and authentic approach. Angela and Maren pair their years of teaching in a variety of different schools with their years of homeschooling their combined seven children. As they know first-hand, any parent, child, or family can thrive as they unlearn old ways, lean into their own strengths, and celebrate unconventional wins.
Rules for Camouflage
by Kirstin Cronn-MillsAtypical meets Every Last Word in this relatable and heartfelt coming of age story about a neurodivergent teen navigating school, friendships and first love. Evvie Chambers is doing her best to skate through the last month of high school to graduation. The only thing standing in her way is a biology report on foxes—and her teacher, Mrs. Audrey Dearborn. The same Mrs. Dearborn who&’s been a thorn in Evvie&’s side for years, refusing to acknowledge or accommodate her neurodiversity. Evvie would much rather be doing her report on Aretha, the octopus she cares for when she volunteers at the Minnesota Zoo but deviating from the exact assignment isn&’t allowed—and Mrs. Dearborn isn&’t going to make following the rules easy. Evvie&’s only escape from high school hell is the Lair: a safe haven for kids whose brains need some time away. But when Mrs. Dearborn refuses Evvie&’s pleas to finesse the final report assignment to her strengths, and persistent bully Vandal McDaniel directs his harassment toward Lair members, Evvie finds herself more desperate than ever for stability and support. When a shocking act of violence pushes the whole mess over the edge, Evvie, with the help of her friends and the others who love her, will have to figure out how to find her place in the wide world, while remaining true to herself.
East Coasting: The Ultimate Roadtripper's Guide to New England
by Christine Chitnis Monica DorazewskiDiscover the ultimate illustrated guide to road-tripping up through historic New England, and the must-visit spots along the way. This beautifully illustrated guide to roadtripping through New England spans Connecticut to Maine and explores inland destinations in Vermont, New Hampshire, weekend trips to the Berkshires, and even crosses over the Canadian border to Nova Scotia. In the spirit of Danielle Kroll&’s Pacific Coasting (Artisan 2021), East Coasting is a fun ride. All across New England, there&’s so much to see and do--Mystic, Providence, Salem, Portland, must-visit museums, bookstores, fooderies, and more. Go antiquing in Stonington, CT. Take a quick ferry ride to Martha&’s Vineyard. Visit Horseneck Beach, MA, on a glorious summer morning. A weekend getaway to Portland, ME, is a must, where you can feast your way through the city. And is there any better time than autumn, when the whole of New England is alight with changing leaves. Unless it&’s a beautiful snowy winter day in New Hampshire or Vermont, with its pristine beauty and opportunities for winter sporting. East Coasting is for those who reside in New England, who want to visit New England, who need a gift for someone who loves New England, and for armchair travelers alike.
The Power of Instinct: The New Rules of Persuasion in Business and Life
by Leslie ZaneAward-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don&’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person&’s brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world&’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: What kind of messages create the greatest amount of positive associations; Why finding new customers accelerates growth and relying on existing ones is a trap; Why emotional stories are not enough to drive trial and long-term brand loyalty. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you&’re selling the first choice for any audience.
Burn: The Burn Boot Camp 5-Step Strategy for Inner and Outer Strength
by Devan Kline Morgan KlineThe founders of Burn Boot Camp offer a healthy lifestyle plan for people who struggle with their self-improvement—featuring 12 exclusive workouts and 50 recipes you can make in 10 minutes or less. How would you like to create a life you love? As the Visionary and CEO of Burn Boot Camp, one of the fastest growing health franchises in the world, co-founders Devan and Morgan Kline have spent years devising the ultimate plan to answer that question. Now, they share their all their best advice in Burn, your five point plan to stop self-sabotage and break bad habits like eating junk food, drinking too much, and not exercising enough. And once and for all, you can end your depression and experience greater happiness. Burn is a book for people who struggle with their self-improvement efforts. It&’s based on one powerful assertion that makes this book radically different from others in this category: When your body moves, your psychology also changes for the better. Your feelings, thoughts, motivation, and behavior (what we call &“inner fitness&”) improve ! Your mind goes where your body leads, not the other way around. Devan and Morgan bring you a five-point strategic plan that will allow you to transform your life: Burn: Moving your body causes powerful shifts in the way you carry yourself through life. The Klines provide you with a series of unique, fun, challenging workouts/ Nourish: Form nutritional habits that help you achieve a sustained healthy weight without deprivation and restriction, in just five small actions with over 100 ten-minute recipes. Focus: Break negative patterns, find your true motivation, identify internal resistance, adjust your attitude, build a plan, and create momentum to create lasting change. Achieve: Identify your true, overarching, guiding life goal and create actionable steps to realize it. Connect: Learn how to connect optimally with family, friends, and loved ones so you have a network of support and encouragement. No matter who you are, what shape you&’re in, or the setbacks you&’ve endured, you can move forward to create the life you want--starting right now.
The Price She Pays: Confronting the Hidden Mental Health Crisis in Women's Sports—from the Schoolyard to the Stadium
by Katie Steele Tiffany BrownTwo experts in mental health and sport lift the veil on the crisis in women&’s athletics, offering parents and coaches urgently needed advice and support and showing how female athletes can find joy in whatever sport they choose, at whatever level they compete. No matter the sport, the message to girls and women is the same: Be aggressive, but not too aggressive. Win at all costs, but be polite while doing it. Get strong, but not too big. Female athletes have long been conditioned to perform under these standards, gracefully and without complaints. Yet, behind the scenes, female athletes are suffering from disordered eating and substance use; depression and anxiety; emotional and sexual abuse; racism and discrimination; self-harm, and even suicide ideation. When global tennis star Naomi Osaka and gymnastics world champion Simone Biles took breaks from competing to tend to their mental health, many were compelled to ask: What is causing this mental health crisis in women&’s sports? In this urgent yet &“hopeful roadmap for systemic change.&” (Jessica Mendoza, Olympic medalist), Katie Steele and Dr. Tiffany Brown illuminate where we are going wrong—and how we can correct course. Through first-hand accounts, research, and reporting, they reveal the deep layers of trauma and mistreatment women experience in their pursuit of excellence in sport. They show parents, coaches, and athletes how to recognize the signs of mistreatment and mental health issues, and reveal how, by focusing on the wellbeing of the whole person—not just the athlete—we can provide women and girls with the support they need to thrive, in whatever sport they choose, at whatever level they compete.
Why I Believe: A Psychologist's Thoughts on Suffering, Miracles, Science, and Faith
by Dr. Henry CloudA leadership expert, clinical psychologist, and New York Times bestselling author asks the big questions and shares his early mental health struggles in this groundbreaking, uplifting book. World-renowned psychologist and leadership expert Henry Cloud has impacted millions of lives through his groundbreaking books and through his work coaching leaders of the most influential organizations in the world. But few people know the details of his own story and how he became one of the most beloved and respected psychologists and faith influencers in America. In this indelibly personal and vulnerable book, Dr. Cloud leads us through his early struggles with illness and depression and the miracles that healed him and led him to his calling as a healer of others. Through masterful storytelling combined with a deeply nuanced understanding of the human mind, Dr. Cloud invites readers to inhabit the spaces of suffering and elation that make us most human and to walk alongside of him as he ponders the great questions we are so often afraid to ask but which also give life meaning. Written in the vein of such groundbreaking books as An Unquiet Mind, When Breath Becomes Air, and On Being Mortal, Why I Believe is a masterwork in spiritual exploration from one of the great scientific minds and faith voices of our time.