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Greek Iron Age Pottery in the Mediterranean World: Tracing Provenance and Socioeconomic Ties
by Stefanos GimatzidisGreek pottery is the most visible archaeological evidence of social and economic relations between the Aegean and the Mediterranean during the Iron Age, a period of intense mobility. This book presents a holistic study of the earliest Greek pottery exchanged in Greek, Phoenician, and other Indigenous Mediterranean cultural contexts from multidisciplinary perspectives. It offers an examination of 362 Protogeometric and Geometric ceramic and clay samples, analysed by Neutron Activation, that Stefanos Gimatzidis obtained in twenty-four sites and regions in eight countries. Bringing a macro-historical approach to the topic through a systematic survey of early Greek pottery production, exchange, and consumption, the volume also provides a micro-history of selected ceramic assemblages analysed by a team of scholars who specialise in Classical, Near Eastern, and various prehistoric archaeologies. The results of their collaborative archaeological and archaeometric studies challenge previous reconstructions of intercultural relations between the Aegean and the Mediterranean and call into question established narratives about Greek and Phoenician migration.
Greek Tragedy, Education, and Theatre Practices in the UK Classics Ecology (Classics In and Out of the Academy)
by Christine Plastow David BullenThrough a series of case studies, this book explores the interrelations among Greek tragedy, theatre practices, and education in the United Kingdom. This is situated within what the volume proposes as ‘the Classics ecology’.The term ‘ecology’, frequently used in Theatre Studies, understands Classics as a field of cultural production dependent on shared knowledge circulated via formal and informal networks, which operate on the basis of mutually beneficial exchange. Productions of Greek tragedy may be influenced by members of the team studying Classics subjects at school or university, or reading popular works of Classical scholarship, or else by working with an academic consultant. All of these have some degree of connection to academic Classics, albeit filtered through different lenses, creating a network of mutual influence and benefit (the ecology). In this way, theatrical productions of Greek drama may, in the long term, influence Classics as an academic discipline, and certainly contribute to attesting to the relevance of Classics in the modern world. The chapters in this volume include contributions by both theatre makers and academics, whose backgrounds vary between Theatre Studies and Classics. They comprise a variety of case studies and approaches, exploring the dissemination of knowledge about the ancient world through projects that engage with Greek tragedy, theories and practices of theatre making through the chorus, and practical relationships between scholars and theatre makers. By understanding the staging of Greek tragedy in the United Kingdom today as being part of the Classics ecology, the book examines practices and processes as key areas in which the value of engaging with the ancient past is (re)negotiated.This book is primarily suitable for students and scholars working in Classical Reception and Theatre Studies who are interested in the reception history of Greek tragedy and the intersection of the two fields. It is also of use to more general Classics and Theatre Studies audiences, especially those engaged with current debates around ‘saving Classics’ and those interested in a structural, systemic approach to the intersection between theatre, culture, and class.
Greek Tragedy, Education, and Theatre Practices in the UK Classics Ecology (Classics In and Out of the Academy)
Through a series of case studies, this book explores the interrelations among Greek tragedy, theatre practices, and education in the United Kingdom. This is situated within what the volume proposes as ‘the Classics ecology’.The term ‘ecology’, frequently used in Theatre Studies, understands Classics as a field of cultural production dependent on shared knowledge circulated via formal and informal networks, which operate on the basis of mutually beneficial exchange. Productions of Greek tragedy may be influenced by members of the team studying Classics subjects at school or university, or reading popular works of Classical scholarship, or else by working with an academic consultant. All of these have some degree of connection to academic Classics, albeit filtered through different lenses, creating a network of mutual influence and benefit (the ecology). In this way, theatrical productions of Greek drama may, in the long term, influence Classics as an academic discipline, and certainly contribute to attesting to the relevance of Classics in the modern world. The chapters in this volume include contributions by both theatre makers and academics, whose backgrounds vary between Theatre Studies and Classics. They comprise a variety of case studies and approaches, exploring the dissemination of knowledge about the ancient world through projects that engage with Greek tragedy, theories and practices of theatre making through the chorus, and practical relationships between scholars and theatre makers. By understanding the staging of Greek tragedy in the United Kingdom today as being part of the Classics ecology, the book examines practices and processes as key areas in which the value of engaging with the ancient past is (re)negotiated.This book is primarily suitable for students and scholars working in Classical Reception and Theatre Studies who are interested in the reception history of Greek tragedy and the intersection of the two fields. It is also of use to more general Classics and Theatre Studies audiences, especially those engaged with current debates around ‘saving Classics’ and those interested in a structural, systemic approach to the intersection between theatre, culture, and class.
Greek Tragedy in 20th-Century Italian Literature: Translations by Camillo Sbarbaro and Giovanna Bemporad (Bloomsbury Studies in Classical Reception)
by Dr Caterina PaoliFocusing on the works of Camillo Sbarbaro and Giovanna Bemporad, this book offers the first in-depth analysis of poetic translations of Greek tragedy in 20th-century Italian poetry. The close examination of the linguistic and ideological diversity embedded in these authors' works shows how narratives of Greek tragedy shaped their poetic universe, and how their work influenced the Greek paradigm in return. The reader is presented with a textual analysis of Sbarbaro's and Bemporad's translations, as well as a discussion of larger cultural patterns.This volume provides a fresh perspective on the pedagogical commitment of the Italian poets and their roles as translators of classical studies. The web of relationships and historical context in which these authors are placed provide an understanding of their importance for a wider discourse on translation in Italy and Europe in the 1940s. Caterina Paoli's original analysis of Sbarbaro's and Bemporad's poetic translations and her emphasis on their relevance for translation studies, women's writing and classical reception, fills a significant gap in current scholarship on the translation of ancient literature in the Italian poetic community.
Greek's Temporary 'I Do': Greek's Temporary 'i Do' (the Greek Groom Swap) / Spanish Marriage Solution (The Greek Groom Swap #2)
by null Pippa RoscoeThis union wasn’t supposed to last! For Leonidas Liassidis, standing at the altar with CEO Helena Hadden is simply a business decision, nothing more. Having learnt the hard way to trust nobody—especially not a Hadden—the Greek is determined that this marriage will remain purely convenient. Yet the kiss that binds him as Helena’s husband is accompanied by a bolt of dangerous desire…
Green Automation: Increasing Sustainability, From Industry to Our Home
by Francisco José Gomes da SilvaEnvironmental issues are a growing concern for our society, and should deserve increased attention, given the extremely negative climate changes which have been taking place. Emissions of greenhouse gases, excessive dependence on fossil fuels, growing consumption of power energy, and exacerbated consumption of materials are some of the problems that need to be addressed urgently. Some of these problems can be overcome through ingenious solutions based on automation. This book aims to make a contribution precisely in this sense, criticizing the current state of society in general and providing some solutions that can be used as a basis for the development of more environmentally friendly systems.
Green Automation: Increasing Sustainability, From Industry to Our Home
by Francisco José Gomes da SilvaEnvironmental issues are a growing concern for our society, and should deserve increased attention, given the extremely negative climate changes which have been taking place. Emissions of greenhouse gases, excessive dependence on fossil fuels, growing consumption of power energy, and exacerbated consumption of materials are some of the problems that need to be addressed urgently. Some of these problems can be overcome through ingenious solutions based on automation. This book aims to make a contribution precisely in this sense, criticizing the current state of society in general and providing some solutions that can be used as a basis for the development of more environmentally friendly systems.
The Green Cookbook: Easy vegan & vegetarian meals from the Sunday Times bestselling author of the Roasting Tin series
by Rukmini Iyer'Rukmini just keeps pulling all these absolute bangers out of the bag... there’s not a duff recipe in there' India Knight** FROM THE SUNDAY TIMES BESTSELLING AUTHOR OF THE ROASTING TIN SERIES **75 new and ingenious plant-led recipes that help get delicious dinners on the table with even less effort and even more delicious flavour. Rukmini Iyer changed the way we eat when she started the Roasting Tin revolution. Constantly thinking about new ways to deliver fantastic flavour with minimal effort, and breaking out from the tin, The Green Cookbook shares her indispensable tips and recipes for time-pressed home cooks.You’ll find speedy 15 minute meals that come together in one pot or pan, ingenious recipes for dinner tonight and lunch tomorrow, flavour-packed family-friendly recipes, flexible batch-cooks to help you prepare for a busy week and even meal plans that help to relieve the mental load.'Makes cooking from scratch accessible to everyone' Niki Segnit, author of The Flavour Thesaurus'A soothing guide in our more-hectic-than-ever lives' Alexina Anatole, author of BitterPraise for Rukmini Iyer’s Roasting Tin series:'Rightly considered cookbooks for our times’ Rachel Roddy, Guardian Books of the Year'This book will earn a place in kitchens up and down the country' Nigella Lawson'So delicious. So easy' Nina Stibbe‘A boon for any busy household' Jay Rayner
Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies (ISSN)
by Shivani Agarwal Geeta Rana Ravindra SharmaFocusing on the business implications of green innovation, this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement green innovative practices today to realize tangible as well as intangible business advantages in the future. Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies works as a guide for green innovation that focuses on enterprise applications for those tasked with leveraging green practice adoption to enhance the productivity of their organization. The book offers the ability to understand the latest developments in green innovations and their business applications along with their implications in various domains from manufacturing to marketing.Front-line decision-makers can use this book as a practical guide for capitalizing on the latest green practices, adoptions, and transformations. Researchers, business leaders, postgraduate, and graduate students will find this book useful with its presentation of state-of-the-art research together with the current and future challenges of building green practice models and applications for organization and business operations.
Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies (ISSN)
Focusing on the business implications of green innovation, this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement green innovative practices today to realize tangible as well as intangible business advantages in the future. Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies works as a guide for green innovation that focuses on enterprise applications for those tasked with leveraging green practice adoption to enhance the productivity of their organization. The book offers the ability to understand the latest developments in green innovations and their business applications along with their implications in various domains from manufacturing to marketing.Front-line decision-makers can use this book as a practical guide for capitalizing on the latest green practices, adoptions, and transformations. Researchers, business leaders, postgraduate, and graduate students will find this book useful with its presentation of state-of-the-art research together with the current and future challenges of building green practice models and applications for organization and business operations.
Green Manufacturing for Industry 4.0: Building a Sustainable Future with Smart Technology
by Naveen Jain Rityuj Singh PariharWith the introduction of Industry 4.0 in manufacturing industries, the paradigm shift from conventional to green manufacturing is quite evident. Manufacturing industries achieving sustainability objectives is now the prime concern. This paradigm creates more efficient products using green processes and practices (i.e., those that produce minimal environment hazardous waste). This book provides an overview of the broad field of research on green manufacturing with a focus on the Fourth Industrial Revolution to encourage interest in the topic. It includes the dissemination of original findings on Industry 4.0 pathways and practices applied to green manufacturing development, as well as the contribution of new perspectives and roadmaps to those eager to realize the benefits of Industry 4.0 to transform the manufacturing sector into a more environment-friendly state.This book shows how the innovations of Industry 4.0 work together to improve society, save lives, create efficiencies, and ultimately achieve the objectives of sustainability. To develop a smart green manufacturing technology, it is important to understand the prerequisites, technological developments, and technological aspects that conceptually describe this transformation. This understanding should also include practices, models, and real-world experiences. At the same time, the goal is to comprehend how Industry 4.0 technologies and smart products could result in environmental, economic, and social benefits. Essentially, the goal of this book is to provide the fundamentals of the cutting-edge smart technology-driven production maneuver known as Industry 4.0, primarily to determine and validate its potential as a practice that promotes green manufacturing to ultimately revolutionize the competitiveness of businesses and regions.
Green Manufacturing for Industry 4.0: Building a Sustainable Future with Smart Technology
by Naveen Jain Rityuj Singh PariharWith the introduction of Industry 4.0 in manufacturing industries, the paradigm shift from conventional to green manufacturing is quite evident. Manufacturing industries achieving sustainability objectives is now the prime concern. This paradigm creates more efficient products using green processes and practices (i.e., those that produce minimal environment hazardous waste). This book provides an overview of the broad field of research on green manufacturing with a focus on the Fourth Industrial Revolution to encourage interest in the topic. It includes the dissemination of original findings on Industry 4.0 pathways and practices applied to green manufacturing development, as well as the contribution of new perspectives and roadmaps to those eager to realize the benefits of Industry 4.0 to transform the manufacturing sector into a more environment-friendly state.This book shows how the innovations of Industry 4.0 work together to improve society, save lives, create efficiencies, and ultimately achieve the objectives of sustainability. To develop a smart green manufacturing technology, it is important to understand the prerequisites, technological developments, and technological aspects that conceptually describe this transformation. This understanding should also include practices, models, and real-world experiences. At the same time, the goal is to comprehend how Industry 4.0 technologies and smart products could result in environmental, economic, and social benefits. Essentially, the goal of this book is to provide the fundamentals of the cutting-edge smart technology-driven production maneuver known as Industry 4.0, primarily to determine and validate its potential as a practice that promotes green manufacturing to ultimately revolutionize the competitiveness of businesses and regions.
Greenwashing: Wirkungsvolle Ansätze zur Identifikation und Vermeidung (essentials)
by Stefan Nertinger Michael Hans Kraft Ronald Ivancic"Tue Gutes und sprich darüber" – aber wie funktioniert das glaubwürdig? Das essential beleuchtet verschiedene Facetten des Greenwashings, bei denen Aktivitäten irreführend ein höheres Maß an Engagement suggerieren, als tatsächlich vorhanden ist. Ausgehend von der Analyse der Dilemmata der Nachhaltigkeitskommunikation werden Instrumente und Ansätze aufgezeigt, wie diese praxistauglich überwunden werden können. Für Organisationen wird ein Selbstevaluationstool aufgezeigt, auf Basis dessen die richtigen Hebel zur Vermeidung und Schadensprävention von Greenwashing angewandt werden können.
Grete Henry-Hermann: Texte zur Praktischen Philosophie sowie zu politischen und pädagogischen Fragestellungen (Frauen in Philosophie und Wissenschaft. Women Philosophers and Scientists)
Grete Henry-Hermann war neben ihrer pädagogischen und philosophischen Tätigkeit auch politisch engagiert. Dieser Band enthält politische, ethische und bildungspolitische Schriften Grete Henry-Hermanns aus den Jahren 1945-1984, in denen sich ihre Arbeit vor allem auch auf den Zusammenhang von Politik und Ethik konzentrierte. Gerade vor dem Hintergrund der aktuellen Debatte um die Unterscheidung zwischen einem (der Postmoderne zugeschriebenen) Werterelativismus und einem Werteuniversalismus bieten Henry-Hermanns Arbeiten eine hervorragende Diskussionsgrundlage.
The Grief Doctor
by Jack Anderson'A superb debut, playing cleverly with the concepts of memory and loss' GUY MORPUSS, author of FIVE MINDS'Will stay with you long after the last page' ADAM HAMDYGenius. Maverick. Monster. 'A place free of judgement… for a life free of pain'Since his beloved wife died, Arthur has lost all hope. He doesn't care about his high-powered job, his increasingly distressed mother, his future... Even his therapist cannot help him with his grief. In desperation, his mother seeks out the only person who can: Dr Elizabeth Codelle. Controversial genius, Dr Codelle runs the world's most exclusive clinic. Eye-wateringly expensive, the clinic is located on a small private island and takes only one patient at a time - but it gets results. Codelle doesn't just treat her clients, she claims to entirely cure them. And she is insistent that Arthur must stay on the island until he is all better. Whatever that takes.A hugely original, clever and thought-provoking thriller about one woman's vision and just how far you might go to cure grief.
The Grotesque Modernist Body: Gothic Horror and Carnival Satire in Art and Writing (Palgrave Gothic)
by David CruickshankThe Grotesque Modernist Body explores how and why modernist authors drew on the traditions of the grotesque body in order to represent modern reality accurately. The author employs the concept of the grotesque body as a theoretical framework with which to examine rigorously a range of modernist novels, poems and visual media by Conrad, Lewis, Eliot and Barnes, alongside their historical contexts and theories of humour and horror. This monograph challenges the prevailing narrative of modernism’s abstract, psychological and impersonal ‘inward turn’ by tracing its mechanical-animal hybrid bodies back tothe medieval carnival satire of Rabelais, the gothic horror of the long nineteenth century, from Hoffmann, Shelley and Poe, to H.G. Wells and Henry James, and the uncanny, dreamlike art of Goya and Rousseau.
Ground Truth: The Moral Component in Contemporary British Warfare (Studies in Contemporary Warfare)
by Frank Ledwidge, Helen Parr & Aaron EdwardsAfter twenty years of almost unbroken wars of choice, the ethical deficiencies in the operational conduct of war by Western armed forces have largely been ignored by scholarly critique. This volume addresses these deficiencies, featuring analysis by some of the UK's leading academics and military veterans working in the fields of military ethics and contemporary conflict.Compiled in honour of Colonel David Benest OBE, a soldier-scholar who believed that ethics should be central to an effective military education, the book focuses on problems ranging from the practicalities of how to conduct a counterinsurgency campaign in one of the most challenging combat zones in the world to the failure to account properly for defeat during military conflicts. This important volume explores critical questions perennially raised about the role of the military in a democratic society and the extent to which its ideals are compromised in fighting wars of choice.
Ground Water Contamination in India: Adverse Effects on Habitats
by Achiransu Acharyya S. P. Sinha RayThis book examines contamination in groundwater. Groundwater is a lifeline for most countries of the world. 90% of the Indian population rely on groundwater-based drinking water as safe mode of water supply. The terminology contamination in groundwater along with adverse effect on habitats, suggests the impact of such contamination in not only for drinking water, but also for agricultural irrigation. In addition, polluted groundwater causes adverse health hazards including social aspects that affect wider communities. Impacts on plant life also are equally threatening. This book provides readers with an insight into groundwater contamination in India. The economic loss associated with this devastating phenomenon is also studied in detail, which has a direct bearing to the country's GDP.
Growth Marketing: Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
by Jens Weinmann-EichingerDieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsmarketings. Erstens, Abwanderung verringern: Hier erfahren die Leser:innen, wie sie Kundenabwanderung minimieren können, indem sie die richtige Unternehmensstrategie entwickeln, Produkte und Angebote anpassen, sich vor Wettbewerbern schützen und vom Kunden ausgehende Abwanderung verhindern. Zweitens, Empfehlungen erhöhen: Das Buch zeigt auf, wie wichtig Empfehlungen für das Unternehmenswachstum sind und wie man sie durch Empfehlungsmarketing, Netzwerkmarketing, Referenzverkauf, Affiliate Marketing und Co-Creation gezielt steigern kann. Drittens, Wachstum beschleunigen: Hierbei geht es darum, die Markenbekanntheit zu steigern, zusätzliche Kunden zu gewinnen, die Konversionsrate zu erhöhen und effiziente Strategien für das Unternehmen zu entwickeln. Das Buch basiert auf fundierten Analysen, Experimenten und iterativen Schritten, um eine nachhaltige Wachstumsstrategie zu entwickeln, die selbst mit halbem Budget maximale Wirkung erzielt. Es bietet konkrete Beispiele und wertvolle Ratschläge, die in jeder Branche umsetzbar sind.
Grundbegriffe der Soziologie
by Johannes Kopp Anja SteinbachIn dem Band wird das Feld der Soziologie anhand von über 100 Grundbegriffen beleuchtet. Neben der begrifflichen Klärung wird dabei auch ein Überblick über die theoretischen Grundlagen der Soziologie und eine verlässliche Orientierung und Einführung geboten. Es wird ein grundlegendes und breites Verständnis der Soziologie und ihrer Anwendungsfelder vermittelt.
Grundlagen der Werbung: Theorie – Markt – Ethik – Recht
by Michael KleinjohannDieses Lehrbuch bietet einen einführenden Überblick zum Thema Werbung und erläutert grundlegend die Theorien, Marktbedingungen sowie ethische und rechtliche Aspekte der Werbekommunikation. Der Autor stellt das Phänomen Werbung aktuell, systematisch und mit einem holistischen Anspruch dar und gibt eine wissenschaftstheoretische wie praxisorientierte Einordnung und Abgrenzung von Werbung zu anderen Formen der Kommunikation. Er erklärt den Markt der Werbung, seine Protagonisten und Prozesse, wirtschaftliche Rahmenbedingungen und diskutiert die moralisch-ethischen und gesetzlichen Rahmenbedingungen von Werbekommunikation.Zahlreiche Beispiele und Tipps aus der Praxis sichern den Praxisbezug; Lernziele und Wissenschecks nach jedem Kapitel sorgen für einen nachhaltigen Lernerfolg.
Grundlagen des Cloud Computing: Eine nichttechnische Einführung
by Anders LisdorfUnabhängig davon, wo sich Ihr Unternehmen auf dem Weg in die Cloud befindet, ist der Wechsel in die Cloud in den kommenden Jahren unvermeidlich. Die Cloud wird kommen und bleiben, und jetzt ist der beste Zeitpunkt, um optimale Strategien zu entwickeln, um die Vorteile zu nutzen und die Risiken zu minimieren. Cloud Computing Basics ist der praktische, leicht zugängliche Einstiegspunkt, den Sie gesucht haben.Sie erhalten eine Einführung in die Grundlagen des Cloud Computing und in alle fünf großen Cloud-Plattformen. Der Autor Anders Lisdorf stellt sicher, dass Sie sich ein grundlegendes Cloud-Vokabular aneignen und lernen, wie Sie die von den verschiedenen Anbietern verwendeten Fachbegriffe übersetzen können. Die Nutzung der wirtschaftlichen und sicherheitstechnischen Vorteile, die die Cloud bietet, kann für jedes Unternehmen sehr unterschiedlich aussehen, und Lisdorf nutzt sein Fachwissen, um Ihnen zu helfen, Ihre Strategie entsprechend anzupassen.Grundlagen des Cloud Computing ist dazu da, Ihr Unternehmen in die Zukunft zu führen. Ganz gleich, ob Sie ein Anfänger auf diesem Gebiet sind oder eine technische Führungskraft, die den Wandel in Ihrem Unternehmen ankurbelt - dieses Buch bietet wichtige Einblicke in die Einführung der Cloud und ihre Vorteile für unser modernes digitales Zeitalter. Lassen Sie sich nicht abhängen und legen Sie sich die Grundlagen des Cloud Computing noch heute in Ihr Bücherregal.Was Sie lernen werdenVerstehen, was die Cloud ist und wie sie sich von herkömmlichen On-Premise-Lösungen unterscheidetSie erwerben ein grundlegendes Cloud-Vokabular und lernen, wie Sie es mit den Begriffen der verschiedenen Anbieter vergleichenSie kennen die wichtigsten Komponenten der Cloud und wissen, wie sie genutzt werdenSie kennen die Anbieter auf dem Cloud-Markt, ihre Stärken und Schwächen und wissen, was Sie von ihnen erwarten können.die optimale Cloud-Lösung auf den Unternehmenskontext abstimmenUntersuchung verschiedener Ansätze zur Cloud-Einführung und der Kontexte, in denen sie geeignet sind, damit Sie bestimmen können, wie Ihr Unternehmen den größten Nutzen aus der Cloud ziehen kannFür wen ist dieses Buch gedacht?Ein allgemeines Geschäftspublikum, das sich über die Grundlagen des Cloud Computing informieren möchte, um fundierte Gespräche mit technischen Fachleuten und Anbietern führen zu können. Das Buch richtet sich an alle, die ein tieferes Verständnis dafür entwickeln möchten, was die Cloud ist, woher sie kommt und wie sie sich in Zukunft auf jedes Unternehmen auswirken wird. Ein Grundverständnis der Informationstechnologie ist hilfreich, aber nicht erforderlich.
Grundlagen des Werbemanagements: Konzeption – Werbeträger – Evaluation
by Michael KleinjohannDieses Lehrbuch bietet einen grundlegenden Überblick über die wichtigsten Planungsaspekte, Werbeträger und -instrumente sowie über das strategische Management und Controlling von Werbekommunikation. Der Autor erklärt die organisatorische Einbettung des Werbemanagements bei werbungtreibenden Unternehmen und Agenturen sowie den gesamten Markt der physischen und digitalen Werbeträger. Von der Markt-, Zielgruppen- und Zielanalyse, über Briefing, Budgetierung, Konzeption und Kreation bis hin zum Controlling des Werbeerfolgs deckt er alle entscheidenden Phasen ab – grundlegend und einführend erklärt.Zahlreiche Beispiele und Tipps aus der Praxis sichern den aktuellen Praxisbezug; Lernziele und Wissenschecks nach jedem Kapitel sorgen für einen nachhaltigen Lernerfolg.
Grundlegende Schiffsarchitektur: Schiffsstabilität
by Philip A. WilsonDieses Lehrbuch vermittelt den Lesern ein Verständnis für die Grundlagen der Schiffsstabilität, wie sie im internationalen Recht verankert ist. Die Bewertung der Schiffsstabilität hat sich seit dem ersten SOLAS-Übereinkommen nach dem Untergang der RMS Titanic erheblich weiterentwickelt, und dieses Buch ermöglicht es den Lesern, sich mit der aktuellsten Methodik vertraut zu machen und einen Ausblick auf die Auswirkungen auf die Schiffskonstruktion in den nächsten fünfzig Jahren zu geben. Der Autor erläutert nicht nur die von der Internationalen Seeschifffahrtsorganisation (IMO) geforderte Methodik probabilistischer Schiffsschäden, sondern geht auch auf die neuen Anforderungen ein, die für die Bewertung bestimmter Schiffsgrößen und -klassen gemäß den sieben Anforderungen an die Schiffsstabilität der zweiten Generation gelten. Viele Lehrbücher, die derzeit von Studenten verwendet werden, konzentrieren sich auf den geometrisch-zentrierten deterministischen Ansatz zur Bewertung der Schiffsstabilität, während dieses Buch auch Material über die Schiffsklassen enthält, für die jetzt eine probabilistische Bewertung der Schiffsschäden erforderlich ist, wie sie erst kürzlich von der IMO beschlossen wurde.Basic Naval Architecture: Ship Stability enthält aktuelle Informationen und ist daher ideal für Studenten der Meerestechnik und des Schiffswesens sowie für Studenten der Schiffbau- und Schiffswissenschaftskurse. Das Buch ist reich bebildert und enthält Kapitelstudien, die das Lernen erleichtern, und ist somit ein ideales einbändiges Lehrbuch für Studenten.
Gruppenerleben als Ressource: Einladung zum Perspektivenwechsel in Gruppenpsychotherapie und -selbsterfahrung (Psychotherapie: Praxis)
by Volker MünchDieses Fachbuch für Psychotherapeuten und Gruppentherapeuten regt den Leser, die Leserin entlang des eigenen Lebenslaufs an, eigene Gruppenerfahrungen neu zu reflektieren – und diese Einsichten in Beziehung zu Therapieprozessen zu setzen. Psychisches Leben und persönliche Entwicklung entsteht immer in Netzwerken. Analytische Gruppentherapie nutzt dies und macht psychische Vorgänge sichtbar, die in Einzelbehandlungen zu oft unklar bleiben. Unser Bild der psychischen Entwicklung des Menschen wandelt sich angesichts neurowissenschaftlicher Erkenntnisse und vor dem Hintergrund komplexer gesellschaftlicher Herausforderungen unserer Zeit in ein Bild des Menschen als Social Animal. Wir sehen einen Aufschwung für die Gruppentherapie und eine Öffnung gegenüber Theorien, die unsere gegenseitige Abhängigkeit in einem positiven Sinn betonen. Zusammengehörigkeit und Solidarität können so gemeinschaftlich eingeübt werden und transformatorische Kraft für Veränderung beim Einzelnen, aber auch für dieGesellschaft entfalten. Viele lebensnahe Beispiele vor allem aus therapeutischen Gruppen illustrieren dies. Geschrieben für:Psychotherapeut*innen, Gruppenpsychotherapeut*innen, Gruppenleiter*innen im medizinischen und sozialen Bereich.Über den Autor: Dipl. Psych. Volker Münch, Psychologischer Psychotherapeut in eigener Praxis in München. Lehranalytiker, Supervisor und Dozent an der MAP, München. Veröffentlichungen zu den Themen Therapeutische Haltung, Digitalisierung, Krise in der Lebensmitte.