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Stochastic Programming in Supply Chain Risk Management: Resilience, Viability, and Cybersecurity (International Series in Operations Research & Management Science #359)

This book offers a novel multi-portfolio approach and stochastic programming formulations for modeling and solving contemporary supply chain risk management problems. The focus of the book is on supply chain resilience under propagated disruptions, supply chain viability under severe crises, and supply chain cybersecurity under direct and indirect cyber risks. The content is illustrated with numerous computational examples, some of which are modeled on real-world supply chains subject to severe multi-regional or global crises, such as pandemics. In the computational examples, the proposed stochastic programming models are solved using an advanced algebraic modeling language AMPL and GUROBI solver. The book seamlessly continues the journey begun in the author’s previously published book “Supply Chain Disruption Management: Using Stochastic Mixed Integer Programming.” It equips readers with the knowledge, tools, and managerial insights needed to effectively model and address modern supply chain risk management challenges. As such, the book is designed for practitioners and researchers who are interested in supply chain risk management. Master’s and Ph.D. students in disciplines like supply chain management, operations research, industrial engineering, applied mathematics, and computer science will also find the book a valuable resource.

Stochastic Teams, Games, and Control under Information Constraints

Stoizismus für Dummies (Für Dummies)

Die Kunst der stoischen Ruhe In einer hektischen Welt geprägt von Reizüberflutung und endlosen To-Do-Listen gibt es ein jahrhundertealtes Gegenmittel: Stoizismus. Entdecken Sie eine zeitlose Philosophie, die Ihnen einen Weg zur inneren Ruhe und mehr Gelassenheit aufzeigt. Spannendes Hintergrundwissen und zahlreiche Lebensweisheiten helfen Ihnen, mit den Herausforderungen des Alltags gelassener umzugehen. Mit Gelassenheit und „stoischer Ruhe“ lassen sich Hürden, aber auch Sinnfragen viel besser bewältigen. Lernen Sie mit Stoizismus für Dummies wertvolle Weisheiten kennen, die sich schon jahrhundertelang bewährt haben und Ihnen einen Leitfaden für ein erfülltes und glückliches Leben bieten. Sie erfahren Wie Ihnen Stoizismus durch den Dschungel des Lebens helfen kann Wie Sie stoische Prinzipien einfach und effektiv anwenden Warum Stoizismus aktueller denn je ist

Stones and Lives: The Ethics of Protecting Heritage in War

The fate of heritage in war has attracted considerable attention in recent years, due in no small part to ISIS's campaign of destruction across the Middle East and, in 2012, the International Criminal Court's first prosecution of heritage destruction as a war crime. Regular armed forces have been criticised for both failing to protect and damaging heritage sites. In response, heritage organisations urge the better implementation of existing international laws on heritage protection in war. This book argues that any such law or policy will require combatants to choose between safeguarding heritage and safeguarding other goods, including human life. It thus challenges the view, repeatedly expressed by heritage professionals, that the choice between protecting heritage and protecting lives is a false dichotomy. Existing international law not only implies such choices but also, more worryingly, gives no indication of how they should be resolved. Drawing on contemporary work on the ethics of war, this book develops an account of the permissible protection of heritage in war. It argues that heritage is not morally special; rather, heritage is one of many goods that contribute to individuals' lives going well and that we routinely trade off against each other. By drawing on these more familiar dilemmas, we can make progress on how to balance the protection of heritage against risks to human life. Amongst other things, the book considers the different ways in which heritage might contribute to individual flourishing, the role of consent in justifying the imposition of risk on combatants and civilians, the permissibility of forcefully defending heritage and what, if anything, could compensate for the loss of heritage in war.

Storied Deserts: Reimagining Global Arid Lands (ISSN)

Storied Deserts makes a crucial and critical intervention in the field of environmental humanities by showcasing an emerging body of research on desert places from around the world.Deserts, despite dominant stereotypes of wasteland and barrenness, are culturally and ecologically abundant places. This edited volume sets out to reimagine the world’s desert places and the very concept of "the desert" itself, taking a boldly interdisciplinary and multicultural approach. Authors engage in literary ecocriticism and ecopoetics, film and visual studies, critical theory, personal and transdisciplinary reflection, creative practices, and historical scholarship. Through their diverse range of perspectives, contributors show how arid lands have been and can be understood as sites of narrative production, places where signs and imaginaries are born from the materialities of space and entanglement. In this way, this volume highlights how the storied matter of the Earth’s deserts informs lived realities, environmental histories, cinematic and literary imaginaries, political conflicts, and even intellectual categories such as "the human" and "the elemental".Ultimately, this book shows that reimagining desert places can help us to grapple with the epochal challenges of the Anthropocene. It is an important and engaging collection for scholars and students across disciplines that helps establish the value of desert humanities.

Storied Deserts: Reimagining Global Arid Lands (ISSN)

Storied Deserts makes a crucial and critical intervention in the field of environmental humanities by showcasing an emerging body of research on desert places from around the world.Deserts, despite dominant stereotypes of wasteland and barrenness, are culturally and ecologically abundant places. This edited volume sets out to reimagine the world’s desert places and the very concept of "the desert" itself, taking a boldly interdisciplinary and multicultural approach. Authors engage in literary ecocriticism and ecopoetics, film and visual studies, critical theory, personal and transdisciplinary reflection, creative practices, and historical scholarship. Through their diverse range of perspectives, contributors show how arid lands have been and can be understood as sites of narrative production, places where signs and imaginaries are born from the materialities of space and entanglement. In this way, this volume highlights how the storied matter of the Earth’s deserts informs lived realities, environmental histories, cinematic and literary imaginaries, political conflicts, and even intellectual categories such as "the human" and "the elemental".Ultimately, this book shows that reimagining desert places can help us to grapple with the epochal challenges of the Anthropocene. It is an important and engaging collection for scholars and students across disciplines that helps establish the value of desert humanities.

Stories of Autistic Joy

'I love that I don't need to feel ashamed at my happiest, and that my joy no longer needs to go through a filter before it's ready to see the light of day'Laura Kate Dale and 15 other autistic authors from around the globe, open the door and invite you in to explore and celebrate the candid, uplifting and intimate moments of autistic joy. More often than not autism is viewed through the lens of struggles and challenges - Stories of Autistic Joy is here to shift that narrative and turn the spotlight onto the unique joys that shape autistic people's lives.Joy comes in all shapes and sizes: loving relationships, fantasy writing, building soft forts, echolalia, peaceful solitude, Pokemon, stimming freely and unmasking for the first time. So, step inside and explore the diverse and heart-warming stories from around the world and celebrate what makes experiencing autistic joy so special.

Storm Child: The new Cyrus and Evie thriller from the No.1 bestseller (Cyrus Haven)

A MASTERFUL THRILLER ABOUT FORGETTING, REMEMBERING, AND THE DANGERS OF BOTH... FROM THE CRITICALLY ACCLAIMED AUTHOR OF THE SUSPECT, THE SECRETS SHE KEEPS AND LYING BESIDE YOU'A razor-sharp and emotionally charged thriller that explores both the darkness of men's hearts and the resiliency of human spirit' LISA GARDNER'Tension and tenderness - Michael Robotham is that rare thing, a writer who does both brilliantly. An utterly thrilling emotional ride' WILLIAM SHAWThe storm is coming... The most painful of Evie Cormac's memories have been locked away, ever since she was held prisoner as a child - a child whose rescue captured hearts and headlines. Forensic psychologist Cyrus Haven's mission is to guide her to something near normality. But today, on a Lincolnshire beach, seventeen bodies wash up in front of them. There is only one survivor, with two women still missing. And Evie's nightmares come roaring back... Whatever happened all those years ago lies at the core of this new tragedy. Because these deaths are no accident. The same dark forces are reaching out, dragging her back into the storm. Evie must now call upon Cyrus's unique skills, and her own, in their search for the missing pieces of this complex and haunting puzzle. But will that be enough to save them? And who will pay for the past?WHEN YOU ARE MINE was a No.1 fiction bestseller in Australia in June 2021'A modern masterpiece . . . As deep, dark and stormy as the North Sea, this is truly compelling crime writing' ***** Reader Review'Robotham's storytelling is engrossing, capturing the shades of dark and light in his characters, with a fast pace and many twists and turns' ***** Reader Review'Moving and emotional, breaking your heart and warning it at the same time. Another tremendous and well-written read which is action-packed, full of tense and suspenseful moments' ***** Reader Review

Stormcrow: The brand new 2024 historical blockbuster about Vikings, bloodshed and battles

On the east coast of Ireland thirteen-year old Finn finds the sword of a slain Norseman, and with Odin's raven watching, is given the name Stormcrow. When Finn's family is torn apart by a random act of violence, and the sword lost, he embarks on a quest for revenge with his oldest friend, the shaman Vekel.It is a path that will lead to the court of the High King of Ireland, Máel Sechnaill, and to the Norse city of Dyflin, ruled by Sigtrygg Silkbeard. Crewing on a longship, Stormcrow raids up and down the Irish coastline, seeking not just riches but vengeance for his murdered father. Against a backdrop of political alliances made and broken, battles won and lost, Stormcrow's life as a Norse raider seems certain until he meets Sigtrygg's new wife.In the eye of the storm, Stormcrow dices with death yet again.Only the gods know if he will survive.

Storying the Ecocatastrophe: Contemporary Narratives about the Environmental Collapse (Routledge Studies in World Literatures and the Environment)

How do writers and artists represent the climate catastrophe so that their works stir audiences to political action or at least raise their environmental awareness without, however, appearing didactic? Storying the Ecocatastrophe attempts to answer this question while interrogating the potential of narrative to become a viable political force. The collection of essays achieves this by examining the representational strategies and ideological goals of contemporary cultural productions about climate change. These productions have been created across different genres, such as the traditional novel, dance performance, solarpunk, economic report, collage, and space opera, as well as across different languages and cultures. The volume’s twelve chapters demonstrate that rising temperatures, erratic weather, extinction of species, depletion of resources, and coastal erosion and flooding are an effect of our abusive relationship with nature. They also show that our use of nuclear power, extraction of natural resources and extensive farming, including heavy reliance on pesticides, intersect with intrahuman violence, as fleshed out by heteropatriarchy, racism, (neo)colonialism, and capitalism. They finally argue that human activity has indirectly contributed to other contemporary crises, namely the migrant crisis and the spread of contagious diseases such as Covid-19.

Storying the Ecocatastrophe: Contemporary Narratives about the Environmental Collapse (Routledge Studies in World Literatures and the Environment)

How do writers and artists represent the climate catastrophe so that their works stir audiences to political action or at least raise their environmental awareness without, however, appearing didactic? Storying the Ecocatastrophe attempts to answer this question while interrogating the potential of narrative to become a viable political force. The collection of essays achieves this by examining the representational strategies and ideological goals of contemporary cultural productions about climate change. These productions have been created across different genres, such as the traditional novel, dance performance, solarpunk, economic report, collage, and space opera, as well as across different languages and cultures. The volume’s twelve chapters demonstrate that rising temperatures, erratic weather, extinction of species, depletion of resources, and coastal erosion and flooding are an effect of our abusive relationship with nature. They also show that our use of nuclear power, extraction of natural resources and extensive farming, including heavy reliance on pesticides, intersect with intrahuman violence, as fleshed out by heteropatriarchy, racism, (neo)colonialism, and capitalism. They finally argue that human activity has indirectly contributed to other contemporary crises, namely the migrant crisis and the spread of contagious diseases such as Covid-19.

Storytelling in Motion: Cinematic Choreography and the Film Musical

How do filmmakers guide viewer attention through the frame using the movement of bodies on screen? What do they seek to communicate with their cinematic choreography, and how were those choices shaped by the industrial conditions available to them? Storytelling in motion: Cinematic Choreography and the Film Musical demonstrates how figure movement can serve as a versatile strategy of meaning-making, particularly when filmmakers attend to the relationship between choreographed movement and film style. Using Franco-American film musicals as case studies, this book analyses the narrative and stylistic impact of figure movement in cinema and the subtle power of cinematic choreography, those moments when filmmakers deliberately combine the strengths of film style and organized figure movement to convey narrative meaning through motion. Cinematic choreography emphasizes musical conventions in Singin' in the Rain (Stanley Donen and Gene Kelly, 1952), prejudiced conflict in West Side Story (Jerome Robbins and Robert Wise, 1961), aesthetic play in Les Demoiselles de Rochefort (Jacques Demy, 1967), generic discomfort in Trois places pour le 26 (Jacques Demy, 1988), the politics of illness in Jeanne et le gar?on formidable (Olivier Ducastel and Jacques Martineau, 1998), and decision-making in La La Land (Damien Chazelle, 2016). Integrating vocabularies and analytical systems from Laban/Bartenieff Movement Studies, film studies, and related fields to parse cinematic figure movement on multiple formal levels, this book uses performative research methods from videographic criticism to show the poetic and oblique connections between films through videographic as well as written chapters. Storytelling in Motion centers the crucial material conditions needed to make figure movement a significant component of narrative filmmaking: time, money, rehearsal space, industrial support, and performers and crew with the necessary embodied and institutional knowledge. The films discussed tell a clear story of how cinematic choreography was used by French and American filmmakers to innovate storytelling through figure movement, inspired by their predecessors' aesthetics while working within differing industrial conditions.

Storytelling to Accelerate Climate Solutions

The climate is changing faster than our cultural practices are adapting to it. This Open Access volume, co-edited by Emily Coren (a science communicator) and Hua Wang (a communication scientist), presents a survey of the latest in agency-focused climate storytelling. Together, practitioners and scholars across different fields shared their knowledge, experience, and insight about how stories can be designed and told to engage, enable, and empower individuals and communities in climate communication and action. You will learn a wide range of narrative strategies and exemplary applications of climate storytelling in terms of professional practices (e.g., education, literature, journalism, popular media), genres and formats (e.g., drama, comedy, fiction), media platforms (e.g., television, radio, mobile), and communication modalities (e.g., text, visual, audio, multisensory). Entertainment-education has been proven over decades to be an effective tool for social and behavior change in the public health sphere and has not yet been applied at scale to the massive ongoing climate–related disasters that we need to solve now, fast. There is an urgent need to rapidly apply and adapt public engagement tools for climate communication to speed up our response times for climate change mitigation and adaptation. This book takes a snapshot of where climate storytelling is currently at, describes where it fits within a climate communication landscape, and supports the next steps of its development. It facilitates the of creation climate storytelling efficiently by sharing and amplifying what is working well, and building collaborations between practitioners and researchers.This is an open access book.

Strabo's Geography: A Translation for the Modern World

A lively new translation of Strabo&’s complete Geography—an encyclopedic guide to the ancient world of the first century CE—connecting it with the world of the twenty-first centuryStrabo&’s Geography is an encyclopedic description of the ancient world as it appeared to a contemporary observer in the early Roman empire. Information about taming elephants, collecting saffron, producing asphalt, and practicing yoga is found alongside accounts of prostitution, volcanic activity, religious festivals, and obscure eastern dynasties—all set against the shifting backdrop of political power in the first century CE. Traveling around the Mediterranean, Strabo gathered knowledge of places and people, supplementing his firsthand experiences with an immense amount of reading to create a sweeping chronicle that attempts to answer the implicit questions &“Who are we?&” and &“Where do we come from?&” Sarah Pothecary&’s new translation of Strabo&’s complete Geography makes this important work more accessible, relevant, and enjoyable than ever before.Conveying the informal, lively, and almost journalistic style of Strabo&’s Greek, this translation connects the ancient and modern worlds by providing modern names and maps for places mentioned in the text, a generous page layout, and marginal notes, allowing readers to appreciate Strabo&’s work directly and immediately. The result mimics what Strabo was doing two thousand years ago—relating the rapidly changing present of his original readers to their own ancient past.A remarkably modern translation of a revealing window on the ancient world, this is essential reading for anyone interested in how we look at both antiquity and the world today.

Straight Acting: The Many Queer Lives of William Shakespeare

'Engrossing, enlightening and hugely entertaining'SARAH WATERS, author of Fingersmith'Brilliant - so vivid and so sharp, fantastically clever and consistently fascinating'KATHERINE RUNDELL, author of Super-InfiniteWas Shakespeare gay? The answer is both simpler and more complex than you might think . . .Shakespeare's work was profoundly influenced by the queer culture of his time - much of it totally integrated into mainstream society. From a relentless schooling in Latin and Greek homoeroticism, to a less formal education on the streets and in smoky taverns, from the gender-bending of the early comedies to the astonishingly queer literary scene that nurtured Shakespeare's sonnets, this is a story of artistic development and of personal crisis.Straight Acting is a surprising portrait of Shakespeare's queer lives - his own and those in his plays and poems. It is a journey back in time and through Shakespeare's England, revealing a culture that both endorsed and supressed same-sex desire. It is a call to stop making Shakespeare act straight and to recognise how queerness powerfully shaped the life and career of the world's most famous playwright.'Magisterial and saucy . . . This fresh account kickstarts the queer canon of English literature: Shakespeare won't go back in the closet again'EMMA SMITH, author of This Is Shakespeare

Stranded With Her Forbidden Knight

Stranded by a storm Caught between duty and forbidden desire! Lady Elowen is travelling to her loveless arranged betrothal when she’s rescued from a storm by Lord Simon Trebarr—the enigmatic knight whose family have long been enemies of her own. She should hate him, yet an unwanted attraction has always simmered whenever he’s near… Within the walls of Simon’s Cornish castle, can Elowen resist experiencing passion before condemning herself to a life without it…even if it’s with the man who should be her enemy?

The Stranger's Companion: A beautiful island . . . an impossible mystery

'A mesmerising historical mystery and tale of suppressed secrets set amid the raw beauty of 1920s and 30s Sark. A brilliantly evoked novel based on a fascinating real case. Delectable' Anna Mazzola, author of The Book of SecretsOctober 1933With a population of five hundred souls, isolated Sark has a reputation for being 'the island where nothing ever happens'. Until, one day, the neatly folded clothes of an unknown man and woman are discovered abandoned at a coastal beauty spot. As the search for the missing couple catches the attention of first the local and then national newspapers, Sark finds itself front-page news.When young islander Phyllis Carey returns to Sark from England she throws herself into solving the mystery. As Phyll digs through swirls of gossip, ghost stories and dark rumours in search of the truth, she crosses paths with Everard Hyde, a surprise visitor from her past. As press coverage builds to fever pitch, long-suppressed secrets from Phyll's and Everard's shared, shadowy history begin to surface.The Stranger's Companion is a beguiling historical mystery inspired by a real-life crime, which remains unsolved to this day.'A stunning setting, a compelling mystery and such a wonderful, distinctive cast of characters. The narrative voice is brilliantly original and I thoroughly enjoyed the wit and spark of the writing. I absolutely loved it' Zoë Somerville, author of The Marsh House'An atmospheric, haunting story full of evocative, swirling myths. It's a gloriously gripping read that transports you to another place and time' Liz Fenwick, author of The Secret Shore

Strategic Agility in Dynamic Business Environments: Unveiling Foundations, Current Perspectives, and Future Directions (International Series in Advanced Management Studies)

Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. But what are the theoretical origins of this paradigm? What are the main lines of development of the paradigm in the current academic debate and in firms adopting agile strategies? And, finally, what are the areas and topics that need additional research? With this book, Guido Bortoluzzi and Marco Balzano take us first into the past to look for the historical roots of this disruptive paradigm, then review the current academic debate on the topic and present some cases of agile companies. And finally, they discuss the potential future development of this topic in the field of strategy research.

Strategic Human Resource Management: A Balanced Approach

The highly anticipated third edition of Strategic Human Resource Management offers a fresh perspective on SHRM. Bringing together a wealth of expertise in HRM, Work and Organizational Psychology and Organizational Behaviour, the authors provide a balanced approach to structuring and solving real-life HR issues in organizations. This new edition aligns Human Resource practices with both the internal and external organizational context and takes a critical perspective on economics, sustainability, psychology, sociology, and industrial relations. Its unique multi-level approach includes the individual employee, teams, business units, organizations, sectors, and countries to build a more balanced people management value chain.New additions:• New chapter on Career Development• New Activity Boxes to encourage practical application of theory• New case studies throughout, including Google, easyJet and Ikea• Major revisions to chapters to highlight sustainable career development, employability, digitalization, and diversity• Major update of the scientific literature referencesKey Features:• Cases and Discussion Questions provide real-world scenarios and issues to illustrate contemporary HR issues in practice• Stop and Reflect Boxes throughout each chapter are designed to encourage students to critically evaluate topics and issues raised and how they can be applied to real-life situations• Personal Development Boxes help students think about how to link theoretical concepts with the development of personal skills appropriate to effective HRM• Experiential Exercises present ‘Individual’ and ‘Team’ tasks that can be used as in-class exercises encouraging students to learn from direct experiencesPaul Boselie is Professor in Public Administration & Organization Science at Utrecht University, the Netherlands. His research traverses human resource management, institutionalism, strategic management and industrial relations.Beatrice van der Heijden is Professor in Strategic Human Resource Management at Radboud University, the Netherlands, and Head of the SHRM Department. Her research and teaching are focused on strategic human resource management, sustainable careers, employability, and aging at work.

Strategic Innovative Marketing and Tourism: 7th Icsimat, Athenian Riviera, Greece 2018 (Springer Proceedings In Business And Economics Ser.)

Strategic International Marketing: Strategy Development and Implementation

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice.This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

Strategic International Marketing: Strategy Development and Implementation

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice.This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

Strategic Management: Fundamental Concepts for Decision Making and Strategy Execution (Classroom Companion: Business)

This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses. Students learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. The book features learning objectives, glossaries, and real cases related to the content of each chapter. The book also features discussions on the execution and evaluation of organizational performance; environment,social, and governance (ESG); and decision and risk analysis. This book is useful for upper undergraduate and graduate level courses in strategic planning and management, business administration, decision making, and business strategy.

Strategic Media Planning and Buying: Integration of Traditional and Digital Media

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.

Strategic Media Planning and Buying: Integration of Traditional and Digital Media

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.