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Systems Theory and Agile Brand Management: The Educative View of Branding (Systems Thinking)
by Jan LiesBrands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems.This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.
Systems Theory and Agile Brand Management: The Educative View of Branding (Systems Thinking)
by Jan LiesBrands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems.This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.
Mathematical Puzzles: Revised Edition (AK Peters/CRC Recreational Mathematics Series)
by Peter WinklerResearch in mathematics is much more than solving puzzles, but most people will agree that solving puzzles is not just fun: it helps focus the mind and increases one's armory of techniques for doing mathematics. Mathematical Puzzles makes this connection explicit by isolating important mathematical methods, then using them to solve puzzles and prove a theorem.This Revised Edition has been thoroughly edited to correct errors and provide clarifications, and includes some totally different solutions, modified puzzles, and one entirely new puzzle.Features A collection of the world’s best mathematical puzzles Each chapter features a technique for solving mathematical puzzles, examples, and finally a genuine theorem of mathematics that features that technique in its proof Puzzles that are entertaining, mystifying, paradoxical, and satisfying; they are not just exercises or contest problems.
China, Pakistan and the Belt and Road Initiative: The Experience of an Early Adopter State (ISSN)
by Filippo Boni Pascal Abb Hasan H. KarrarPakistan occupies an elevated role in China’s Belt and Road Initiative (BRI) and hosts its ‘flagship’ project, the China-Pakistan Economic Corridor (CPEC). It has attracted the largest volume of investments under the BRI and opened itself comprehensively to its transformative potential. This book provides a comprehensive analysis of CPEC’s impact on Pakistan’s economy, politics, and society, covering its developmental benefits as well as resulting controversies.Interdisciplinary and international experts capture the complexity of CPEC, presenting new empirical data in the form of interviews, archival materials, and documentary evidence. Covering topics ranging from agriculture to the environment, gender to security, they focus on local outcomes challenging prevalent narratives about the BRI as a strategic, China-driven vehicle to transform other countries in its image. They argue that examples like CPEC should be understood as interactive processes between China and its international partners, which produce interdependent relations between them. Beyond the case of CPEC, these findings contribute to the burgeoning field of ‘Global China’, through a comprehensive yet granular assessment of the first ten years of the BRI’s flagship project.This book will be of interest to scholars of area studies, regionalization, international relations and development studies, as well as China studies and South Asia studies focused on the most important and far-reaching national-level implementation of the BRI to date.
Mathematical Puzzles: Revised Edition (AK Peters/CRC Recreational Mathematics Series)
by Peter WinklerResearch in mathematics is much more than solving puzzles, but most people will agree that solving puzzles is not just fun: it helps focus the mind and increases one's armory of techniques for doing mathematics. Mathematical Puzzles makes this connection explicit by isolating important mathematical methods, then using them to solve puzzles and prove a theorem.This Revised Edition has been thoroughly edited to correct errors and provide clarifications, and includes some totally different solutions, modified puzzles, and one entirely new puzzle.Features A collection of the world’s best mathematical puzzles Each chapter features a technique for solving mathematical puzzles, examples, and finally a genuine theorem of mathematics that features that technique in its proof Puzzles that are entertaining, mystifying, paradoxical, and satisfying; they are not just exercises or contest problems.
China, Pakistan and the Belt and Road Initiative: The Experience of an Early Adopter State (ISSN)
Pakistan occupies an elevated role in China’s Belt and Road Initiative (BRI) and hosts its ‘flagship’ project, the China-Pakistan Economic Corridor (CPEC). It has attracted the largest volume of investments under the BRI and opened itself comprehensively to its transformative potential. This book provides a comprehensive analysis of CPEC’s impact on Pakistan’s economy, politics, and society, covering its developmental benefits as well as resulting controversies.Interdisciplinary and international experts capture the complexity of CPEC, presenting new empirical data in the form of interviews, archival materials, and documentary evidence. Covering topics ranging from agriculture to the environment, gender to security, they focus on local outcomes challenging prevalent narratives about the BRI as a strategic, China-driven vehicle to transform other countries in its image. They argue that examples like CPEC should be understood as interactive processes between China and its international partners, which produce interdependent relations between them. Beyond the case of CPEC, these findings contribute to the burgeoning field of ‘Global China’, through a comprehensive yet granular assessment of the first ten years of the BRI’s flagship project.This book will be of interest to scholars of area studies, regionalization, international relations and development studies, as well as China studies and South Asia studies focused on the most important and far-reaching national-level implementation of the BRI to date.
Digitalization and Innovation in Health: European and US Perspectives
by Weresa Anna Marzenna Christina Ciecierski Lidia FilusProviding a comparison between context in Europe and the US, this volume investigates the digital transformation of health systems, comparing strategies for digital development while identifying both key innovations and future challenges.The book covers a wide spectrum of topics, from explaining the nature of individual innovations to an analysis of demand-side and supply-side barriers, including funding issues and technological access. It also explores where digitalization is already playing an important role, for example, in clinical trials and disease modeling.Concluding with guidance for policy recommendations, this important book will interest students, scholars, and practitioners across health and social care, medicine, and beyond.
Digitalization and Innovation in Health: European and US Perspectives
by Marzenna Anna Weresa Christina Ciecierski Lidia FilusProviding a comparison between context in Europe and the US, this volume investigates the digital transformation of health systems, comparing strategies for digital development while identifying both key innovations and future challenges.The book covers a wide spectrum of topics, from explaining the nature of individual innovations to an analysis of demand-side and supply-side barriers, including funding issues and technological access. It also explores where digitalization is already playing an important role, for example, in clinical trials and disease modeling.Concluding with guidance for policy recommendations, this important book will interest students, scholars, and practitioners across health and social care, medicine, and beyond.
A Sociological Approach to Commodification: The Case of Transforming the Post-Socialist Society in Poland (Routledge Advances in Sociology)
by Marek Ziółkowski Rafał Drozdowski Mariusz BaranowskiThis book analyses the processes of commodification and decommodification which have wrought changes in Polish society since 1945. Examining the case of Poland, this book also explores comparisons to other countries in the Eastern European region. It is the first book to capture long-term social change from the perspective of commodification and decommodification processes. This book will appeal to sociologists, economists, historians, anthropologists and political scientists, especially to students and scholars interested in theoretical economics and economic sociology as well as Central and Eastern Europe.
Designing Learning with Digital Technologies: Perspectives from Multimodality in Education (Routledge Research in Digital Education and Educational Technology)
by Fei Victor Lim Mercedes Querol-JuliánThis book offers a multimodal perspective on how to design meaningful learning experiences with digital technologies.Digital education is of increasing importance in today’s digital society and the editors bring together international thought-leaders and well-established academics across geographical regions to explore the topic. The book addresses the need to design learning with digital technologies, especially in a post-pandemic environment where blended learning has become ubiquitous. The book is organised around five themes: designing learning, digital learning designs, digital learning with embodied teaching, digital learning interactions, and digital multimodal literacies. The chapters focus on digital technologies as multimodal semiotic resources and the educational implication of each theme is drawn out from illustrative cases across contexts of learning.Essential reading for researchers and postgraduate students, this book offers state-of-the-art thinking on how educators can design new learning experiences for students through the meaningful and effective use of digital technologies.
A Sociological Approach to Commodification: The Case of Transforming the Post-Socialist Society in Poland (Routledge Advances in Sociology)
by Marek Ziółkowski Rafał Drozdowski Mariusz BaranowskiThis book analyses the processes of commodification and decommodification which have wrought changes in Polish society since 1945. Examining the case of Poland, this book also explores comparisons to other countries in the Eastern European region. It is the first book to capture long-term social change from the perspective of commodification and decommodification processes. This book will appeal to sociologists, economists, historians, anthropologists and political scientists, especially to students and scholars interested in theoretical economics and economic sociology as well as Central and Eastern Europe.
Designing Learning with Digital Technologies: Perspectives from Multimodality in Education (Routledge Research in Digital Education and Educational Technology)
This book offers a multimodal perspective on how to design meaningful learning experiences with digital technologies.Digital education is of increasing importance in today’s digital society and the editors bring together international thought-leaders and well-established academics across geographical regions to explore the topic. The book addresses the need to design learning with digital technologies, especially in a post-pandemic environment where blended learning has become ubiquitous. The book is organised around five themes: designing learning, digital learning designs, digital learning with embodied teaching, digital learning interactions, and digital multimodal literacies. The chapters focus on digital technologies as multimodal semiotic resources and the educational implication of each theme is drawn out from illustrative cases across contexts of learning.Essential reading for researchers and postgraduate students, this book offers state-of-the-art thinking on how educators can design new learning experiences for students through the meaningful and effective use of digital technologies.
Reflective Assessment for Deep Learning and Knowledge Building: An Empirical Case in China
by Chunlin LeiKnowledge building aims to transform schools into learning communities and bring knowledge creation into schools. The book therefore elaborates on how learning, technology, and assessment can be aligned both online and offline to facilitate such a process.Adopting a quasi-experimental design and drawing on rich data from forum discussions, questionnaires, interviews, learning outcomes, and classroom presentations, this book shows that the knowledge building environment, augmented by reflective assessment and principles, helped Chinese students to develop a deeper approach to learning, improved academic performance, and promoted collective knowledge advances. The book also discusses the potentials and challenges of designing technology-supported, assessment- and principle-based learning environments in tertiary contexts, especially when deep learning and knowledge building capacity are greatly emphasised in the knowledge era.The book will be of interest to scholars and educators working in learning sciences and computer-supported collaborative learning.
Indigenous Architecture in India: Exploring Plural Lifeworlds
by Gauri BharatThis volume focuses on socio- spatial practices of indigenous communities in India. It explores the interrelation between the built environments and lifeworlds, i.e. practices, patterns, and structures of everyday life. The chapters deal with different ideas and definitions of indigeneity, while also addressing the complex equations between the production and perception of built forms, indigenous technologies, on the one hand, and social, environmental and political contexts, questions of aesthetics, identity, and self-representation on the other.From Adivasi art and sacred sites to craft villages and nomadic pastoralists in western India, from indigenous bangle makers in urban north India to terracotta crafts people on the south, each chapter focuses on different communities and the contours of their contemporary lifeworlds. The contributions actively attempt to foreground the logic and perspectives of the communities themselves as the epistemological centre of the architectural and material discourses on indigeneity.This book will be useful for students, teachers, and researchers of architecture, urban design, urban studies, urban development and planning, anthropology, sociology, and museum studies. It will also be of interest to urban planners and designers, policy planners, local government authorities, and professionals engaged in the discipline.
The Lived Experience of Palliative Chaplains: Practising Hospitality in an Inhospitable Land (Explorations in Practical, Pastoral and Empirical Theology)
by Caroline YihThis book explores the unique challenges of disenfranchisement faced by Christian chaplains working within the secular and pluralistic context of contemporary healthcare. The case study focuses on practitioners in Hong Kong and showcases the utilisation of interpretative phenomenological analysis (IPA) as a fruitful basis for practical theological endeavours. The role and perspective of the palliative chaplain as spiritual care specialist is examined, along with the tension that exists with the cultural and organisational context in which they operate. The chapters examine how end of life care practitioners can often face marginalisation, oppression, vulnerability, and disorientation among other difficult experiences that the author unites under a general theme of “homelessness”. The book contributes to discussions regarding fuller integration of the spiritual dimension within a holistic vision of end of life care provision. It will be of particular interest to scholars of practical theology and chaplaincy, as well as palliative medicine.
Reflective Assessment for Deep Learning and Knowledge Building: An Empirical Case in China
by Chunlin LeiKnowledge building aims to transform schools into learning communities and bring knowledge creation into schools. The book therefore elaborates on how learning, technology, and assessment can be aligned both online and offline to facilitate such a process.Adopting a quasi-experimental design and drawing on rich data from forum discussions, questionnaires, interviews, learning outcomes, and classroom presentations, this book shows that the knowledge building environment, augmented by reflective assessment and principles, helped Chinese students to develop a deeper approach to learning, improved academic performance, and promoted collective knowledge advances. The book also discusses the potentials and challenges of designing technology-supported, assessment- and principle-based learning environments in tertiary contexts, especially when deep learning and knowledge building capacity are greatly emphasised in the knowledge era.The book will be of interest to scholars and educators working in learning sciences and computer-supported collaborative learning.
Indigenous Architecture in India: Exploring Plural Lifeworlds
by Gauri BharatThis volume focuses on socio- spatial practices of indigenous communities in India. It explores the interrelation between the built environments and lifeworlds, i.e. practices, patterns, and structures of everyday life. The chapters deal with different ideas and definitions of indigeneity, while also addressing the complex equations between the production and perception of built forms, indigenous technologies, on the one hand, and social, environmental and political contexts, questions of aesthetics, identity, and self-representation on the other.From Adivasi art and sacred sites to craft villages and nomadic pastoralists in western India, from indigenous bangle makers in urban north India to terracotta crafts people on the south, each chapter focuses on different communities and the contours of their contemporary lifeworlds. The contributions actively attempt to foreground the logic and perspectives of the communities themselves as the epistemological centre of the architectural and material discourses on indigeneity.This book will be useful for students, teachers, and researchers of architecture, urban design, urban studies, urban development and planning, anthropology, sociology, and museum studies. It will also be of interest to urban planners and designers, policy planners, local government authorities, and professionals engaged in the discipline.
The Lived Experience of Palliative Chaplains: Practising Hospitality in an Inhospitable Land (Explorations in Practical, Pastoral and Empirical Theology)
by Caroline YihThis book explores the unique challenges of disenfranchisement faced by Christian chaplains working within the secular and pluralistic context of contemporary healthcare. The case study focuses on practitioners in Hong Kong and showcases the utilisation of interpretative phenomenological analysis (IPA) as a fruitful basis for practical theological endeavours. The role and perspective of the palliative chaplain as spiritual care specialist is examined, along with the tension that exists with the cultural and organisational context in which they operate. The chapters examine how end of life care practitioners can often face marginalisation, oppression, vulnerability, and disorientation among other difficult experiences that the author unites under a general theme of “homelessness”. The book contributes to discussions regarding fuller integration of the spiritual dimension within a holistic vision of end of life care provision. It will be of particular interest to scholars of practical theology and chaplaincy, as well as palliative medicine.
Advances in Computational Intelligence and Its Applications
by Sheikh Fahad Ahmad Shadab Siddiqui Rajib Debnath Kakali Das Figlu Mohanty Sumit HazraIt is with great pleasure and enthusiasm that we welcome you to the International Conference on Advances in Computational Intelligence and its Applications (ICACIA-2023). In the ever-evolving landscape of technology, computational intelligence stands as a cornerstone, shaping the future of diverse fields and industries. This conference serves as a nexus for researchers, academicians, and industry experts to converge, exchange ideas, and explore the latest advancements in the realm of computational intelligence.
School Children and the Challenge of Managing AI Technologies: Fostering a Critical Relationship through Aesthetic Experiences (Routledge Research in Early Childhood Education)
by Abele Longo Emanuela GuarcelloThis edited volume recognises the need to cultivate a critical and acute understanding of AI technologies amongst primary and elementary school children, enabling them to meet the challenge of a human- and ethically oriented management of AI technologies.Focusing on school settings from both the national and international level to form comparative case studies, chapters present a robust conceptual and foundational framework within a global context as the idea of AI and our relationship to it advances apace. The book uses research garnered from interviews and observational data, qualitative and quantitative research, and theoretical findings gathered from single schools or institutions across the world. Providing an innovative perspective in promoting the importance of a critical, creative and ethical orientation based on aesthetic experiences, the book focuses on development in areas like visual arts, literature, environmental education, robotics, photography and screen education, movement and play.Ultimately, the book responds to an urgent and time-sensitive call to provide guidance on AI to primary education researchers and will be of interest to academics, scholars and researchers in the fields of primary and elementary education, technology in education, children's rights education, and moral and values education more broadly.
Optimal Event-Triggered Control Using Adaptive Dynamic Programming (ISSN)
by Sarangapani Jagannathan Vignesh Narayanan Avimanyu SahooOptimal Event-triggered Control using Adaptive Dynamic Programming discusses event triggered controller design which includes optimal control and event sampling design for linear and nonlinear dynamic systems including networked control systems (NCS) when the system dynamics are both known and uncertain. The NCS are a first step to realize cyber-physical systems (CPS) or industry 4.0 vision. The authors apply several powerful modern control techniques to the design of event-triggered controllers and derive event-trigger condition and demonstrate closed-loop stability. Detailed derivations, rigorous stability proofs, computer simulation examples, and downloadable MATLAB® codes are included for each case.The book begins by providing background on linear and nonlinear systems, NCS, networked imperfections, distributed systems, adaptive dynamic programming and optimal control, stability theory, and optimal adaptive event-triggered controller design in continuous-time and discrete-time for linear, nonlinear and distributed systems. It lays the foundation for reinforcement learning-based optimal adaptive controller use for infinite horizons. The text then: Introduces event triggered control of linear and nonlinear systems, describing the design of adaptive controllers for them Presents neural network-based optimal adaptive control and game theoretic formulation of linear and nonlinear systems enclosed by a communication network Addresses the stochastic optimal control of linear and nonlinear NCS by using neuro dynamic programming Explores optimal adaptive design for nonlinear two-player zero-sum games under communication constraints to solve optimal policy and event trigger condition Treats an event-sampled distributed linear and nonlinear systems to minimize transmission of state and control signals within the feedback loop via the communication network Covers several examples along the way and provides applications of event triggered control of robot manipulators, UAV and distributed joint optimal network scheduling and control design for wireless NCS/CPS in order to realize industry 4.0 vision An ideal textbook for senior undergraduate students, graduate students, university researchers, and practicing engineers, Optimal Event Triggered Control Design using Adaptive Dynamic Programming instills a solid understanding of neural network-based optimal controllers under event-sampling and how to build them so as to attain CPS or Industry 4.0 vision.
Advances in Computational Intelligence and Its Applications
It is with great pleasure and enthusiasm that we welcome you to the International Conference on Advances in Computational Intelligence and its Applications (ICACIA-2023). In the ever-evolving landscape of technology, computational intelligence stands as a cornerstone, shaping the future of diverse fields and industries. This conference serves as a nexus for researchers, academicians, and industry experts to converge, exchange ideas, and explore the latest advancements in the realm of computational intelligence.
School Children and the Challenge of Managing AI Technologies: Fostering a Critical Relationship through Aesthetic Experiences (Routledge Research in Early Childhood Education)
This edited volume recognises the need to cultivate a critical and acute understanding of AI technologies amongst primary and elementary school children, enabling them to meet the challenge of a human- and ethically oriented management of AI technologies.Focusing on school settings from both the national and international level to form comparative case studies, chapters present a robust conceptual and foundational framework within a global context as the idea of AI and our relationship to it advances apace. The book uses research garnered from interviews and observational data, qualitative and quantitative research, and theoretical findings gathered from single schools or institutions across the world. Providing an innovative perspective in promoting the importance of a critical, creative and ethical orientation based on aesthetic experiences, the book focuses on development in areas like visual arts, literature, environmental education, robotics, photography and screen education, movement and play.Ultimately, the book responds to an urgent and time-sensitive call to provide guidance on AI to primary education researchers and will be of interest to academics, scholars and researchers in the fields of primary and elementary education, technology in education, children's rights education, and moral and values education more broadly.
Optimal Event-Triggered Control Using Adaptive Dynamic Programming (ISSN)
by Sarangapani Jagannathan Vignesh Narayanan Avimanyu SahooOptimal Event-triggered Control using Adaptive Dynamic Programming discusses event triggered controller design which includes optimal control and event sampling design for linear and nonlinear dynamic systems including networked control systems (NCS) when the system dynamics are both known and uncertain. The NCS are a first step to realize cyber-physical systems (CPS) or industry 4.0 vision. The authors apply several powerful modern control techniques to the design of event-triggered controllers and derive event-trigger condition and demonstrate closed-loop stability. Detailed derivations, rigorous stability proofs, computer simulation examples, and downloadable MATLAB® codes are included for each case.The book begins by providing background on linear and nonlinear systems, NCS, networked imperfections, distributed systems, adaptive dynamic programming and optimal control, stability theory, and optimal adaptive event-triggered controller design in continuous-time and discrete-time for linear, nonlinear and distributed systems. It lays the foundation for reinforcement learning-based optimal adaptive controller use for infinite horizons. The text then: Introduces event triggered control of linear and nonlinear systems, describing the design of adaptive controllers for them Presents neural network-based optimal adaptive control and game theoretic formulation of linear and nonlinear systems enclosed by a communication network Addresses the stochastic optimal control of linear and nonlinear NCS by using neuro dynamic programming Explores optimal adaptive design for nonlinear two-player zero-sum games under communication constraints to solve optimal policy and event trigger condition Treats an event-sampled distributed linear and nonlinear systems to minimize transmission of state and control signals within the feedback loop via the communication network Covers several examples along the way and provides applications of event triggered control of robot manipulators, UAV and distributed joint optimal network scheduling and control design for wireless NCS/CPS in order to realize industry 4.0 vision An ideal textbook for senior undergraduate students, graduate students, university researchers, and practicing engineers, Optimal Event Triggered Control Design using Adaptive Dynamic Programming instills a solid understanding of neural network-based optimal controllers under event-sampling and how to build them so as to attain CPS or Industry 4.0 vision.
Self-in-Relationship Psychotherapy in Action: Individual, Couple, Family and Child Psychotherapy
by Micheline Boivin Augustine MeierThis book presents a comprehensive guide to applying Meier and Boivin's Self-in-Relationship Psychotherapy model to clinical work with individuals, couples, families and children.The central theme of the book is that the paradigm of affects, cognitive processes and behaviors that informs current psychotherapy approaches needs to be broadened to include core self, relational and physical intimacy needs as motivating factors in psychotherapy. Drawing on multiple influences including relational psychoanalysis, the authors illustrate how to work with core needs when providing therapy to children and adults. They establish that core needs are universal, and their realizations are essential for healthy living and argue that clients achieve the healthiest outcomes by finding a way to balance the self alongside their relations with others. The concept of core self, relational and physical intimacy needs is what binds all the chapters in this book and makes it unique among psychotherapy approaches.With a clear transtheoretical approach and rich clinical vignettes, this book is core reading for any psychotherapists, psychoanalyst, or practicing psychologists.