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Stickier Marketing: How to Win Customers in a Digital Age
by Grant LeboffIn Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
The Value of Talent: Promoting Talent Management Across the Organization
by Janice CaplanIn today's business environment extraordinary rates of change are driving the evolution of talent management from being a strategy that deals with skills shortages to a more comprehensive one that represents a radically different way of managing people and organizations. In The Value of Talent Janice Caplan proposes a brand new inclusive approach to talent management which recognizes that to survive and prosper in this world, organizations require strategies that develop strengths, value diversity and encourage creativity across all levels of the organization. By applying the principles set out by the author, organizations will be able to help individuals achieve their aspirations whilst also addressing the gap between what the organization's capabilities are now and what will be required in the foreseeable future. The author emphasizes the importance of spotting changes on the horizon, formulating appropriate business strategies and indentifying the capabilities required to achieve them. She examines methods for developing organizational capabilities, individual development, performance enhancement, leadership development, and succession planning. The approach links all parts of the HR agenda, especially recruitment, development, reward and employee engagement - integrating these with business strategy to create consistency and clarity. The book offers sound, practical advice and innovative solutions supported by examples and case studies from a broad range of international organizations leading the development of talent, including Standard Chartered, Guardian Media Group, BBC, KPMG, and Burson Marsteller.
Health Insurance Today - E-Book: Health Insurance Today - E-Book
by Janet I. Beik Julie PepperMaster the complexities of health insurance with this easy-to-understand guide! Health Insurance Today: A Practical Approach, 7th Edition provides a solid foundation in basics such as the types and sources of health insurance, the submission of claims, and the ethical and legal issues surrounding insurance. It follows the claims process from billing and coding to reimbursement procedures, with realistic practice on the Evolve website. This edition adds coverage of the latest advances and issues in health insurance, including EHRs, Medicare, and other types of carriers. Written by Medical Assisting educators Janet Beik and Julie Pepper, this resource prepares you for a successful career as a health insurance professional. - What Did You Learn? review questions, Imagine This! scenarios, and Stop and Think exercises ensure that you understand the material, can apply it to real-life situations, and develop critical thinking skills. - Clear, attainable learning objectives highlight the most important information in each chapter. - CMS-1500 software with case studies on the Evolve companion website provides hands-on practice with filling in a CMS-1500 form electronically. - UNIQUE! UB-04 software with case studies on Evolve provides hands-on practice with filling in UB-04 forms electronically. - UNIQUE! SimChart® for the Medical Office (SCMO) cases on Evolve give you real-world practice in an EHR environment. - HIPAA Tips emphasize the importance of privacy and of following government rules and regulations. - Direct, conversational writing style makes it easier to learn and remember the material. - End-of-chapter summaries relate to the chapter-opening learning objectives, provide a thorough review of key content, and allow you to quickly find information for further review. - Chapter review questions on Evolve help you assess your comprehension of key concepts - NEW and UNIQUE! Patient's Point of View boxes enable you to imagine yourself on the other side of the desk. - NEW and UNIQUE! Opening and closing chapter scenarios present on-the-job challenges that must be resolved using critical thinking skills. - NEW! End-of-chapter review questions ensure that you can understand and apply the material. - NEW! Clear explanations show how electronic technology is used in patient verification, electronic claims, and claims follow-up. - NEW! Coverage of the Affordable Care Act introduces new and innovative ways that modifications to the ACA allow people to acquire healthcare coverage. - NEW! Updated information addresses all health insurance topics, including key topics like Medicare and Electronic Health Records. - NEW! More emphasis on electronic claims submission has been added. - NEW! Updated figures, graphs, and tables summarize the latest health insurance information.
Leadership Transitions: How Business Leaders Take Charge in New Roles
by Richard Elsner Bridget FarrandsIn a working life of 35 years, a manager can expect to make at least 10 job changes - or transitions - where the demands for rapid business delivery and effective leadership will only increase with each new job. According to recent research, over 25 per cent of new leaders appointed from within fail within 18 months; the figure is closer to 40 per cent for new leaders appointed externally. The cost of this rate of failure is high, ranging from financial to performance to organizational disruption. This book identifies the sources of these failures and how to overcome them. The authors show that, whether the new leader has arrived as an external appointment or has been promoted internally, the experiences can be divided into three phases: Arriving, Surviving and Thriving. By analysing the different features of the leader's experience at each of these stages, the authors are able to provide a strategy for leaders to take charge and succeed in their new roles.
Leadership Psychology: How the Best Leaders Inspire Their People
by Alan CutlerA better understanding of the psychological relationships at play within current working environments will enable leaders to achieve greater success for themselves and their organizations. Leadership Psychology outlines how inspirational leaders across a range of award-winning companies of all sizes understand their employees' psychological needs and use that knowledge to affect behaviour and enhance performance. The book showcases examples of leadership best practice in businesses featured in The Sunday Times 100 Best Companies to Work for Survey. Exclusive information gained through interviews with the most highly regarded leaders of a special selection of these winning companies is analyzed and critically evaluated, using the underpinning principles of occupational psychology to reveal modern trends in working practice. Leadership Psychology also includes unique information based on the author's discussions with military professionals at Sandhurst, sharing one-of-a-kind insights about what makes a strong leader under pressure. With updated looks at the unwritten 'psychological contract,' between employers and employees and a new analysis of Herzberg's motivational hygiene theory, Leadership Psychology is an original and timely addition to studies of leadership in the context of motivational factors.This book provides up-to-the-minute practical guidance, based upon a rigorous psychological foundation, to executives holding operational or strategic leadership positions in businesses of all shapes and sizes.
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time (Kogan Page Ser.)
by Matt HaigWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
The Procurement Value Proposition: The Rise of Supply Management
by Gerard Chick Robert HandfieldWINNER: ACA-Bruel 2015 - Grand PrixBusinesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies. The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing strategies, organisational structure, roles and responsibilities, system development and skills required to work in the profession. This book discusses the value proposition offered by contemporary procurement to the sustainability and development of business. They examine how organizations that position procurement as a core business function will be able to drive a more competitive lever for change, and more readily adapt to the forces driving rapid change in the current global environment. The Procurement Value Proposition features case studies of companies that are moving through procurement transformation in a continual phase of movement and adaption to the multitude of shifts that are occurring. It features input, observations and case studies from CPO's, Commercial Directors and other Procurement and business leaders. The book considers a variety of geographical contexts and highlights differences between the US, the UK and China. Awarded the Grand Prix ACA-Bruel for its important contributions to the research and practice in procurement and supply chain management, it has been recognized for its ambitious vision of procurement.
Customer Care Excellence: How to Create an Effective Customer Focus (Professional Paperbacks Ser.)
by Sarah CookCustomer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company's touch points can ensure successful results and satisfied customers.This fully revised and updated edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the brand, explaining how you can create a memorable customer experience. Author Sarah Cook takes you through the practical steps necessary to create a culture of customer focus and, crucially, shows how employee engagement leads to customer engagement.
Savvy: Dealing with People, Power and Politics at Work
by Jane ClarkeShortlisted for the CMI Management Book of the Year 2012http://yearbook.managers.org.uk/the-commuters-read-shortlistDealing with office politics, conflict and difficult people at work, without compromising your values and integrity, can be tricky. With case studies and examples, Savvy will help you understand colleagues' behaviour and power dynamics at work, and learn how to negotiate them successfully.Practical and insightful, Savvy will enable you to master the necessary skills to deal with difficult situations. It includes step-by-step advice on how tobuild a network, develop the right mindset, handle conflict, manage your boss, influence others and deal with a bully.Savvy is the essential office survival guide that will help you to boost your career and ensure your professional success.
IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence (Testing Series)
by Philip CarterIQ and psychometric tests are increasingly used in recruitment and selection procedures by those companies who want to ensure they employ workers of the highest calibre.With hundreds of questions on verbal, numerical and spatial ability, memory, creativity and personality, IQ and Psychometric Tests will help you to weigh up your strengths and weaknesses and improve your score. It also includes two full length IQ tests.Vital preparation for anyone facing these tests as part of a recruitment procedure, IQ and Psychometric Tests will also appeal to anyone who enjoys stretching their mind and exercising their brain.
Psychometrics in Coaching: Using Psychological and Psychometric Tools for Development (Kogan Page Ser.)
by Jonathan PassmoreWith a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Published with the Association for Coaching and written by an international team of global coaching practitioners and psychometricians, Psychometrics in Coaching provides an overview of using psychometrics and providing feedback and offers clear explanations of the key models and tools used in coaching today. Whether you are new to using psychometric tests or an experienced practitioner, this book provides you with a deep understanding of the models, the theory and research behind them, their reliability and validity, and how to implement them as part of a wider coaching and development programme. Psychometrics in Coaching is an essential resource for those seeking expert guidance from the leading writers in the field, as well as students on psychology, psychometrics, business and human resources programmes.
The Experiential Learning Toolkit: Blending Practice with Concepts
by Colin BeardThe Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning. Author Colin Beard has compiled more than thirty internationally tried and tested learning 'experiences', which cover corporate training, individual and organizational development and education. Each experiential activity includes the essential practical information required to deliver the exercise. As well as design tips and further reading there are clear titles for each activity that highlight the underpinning core theoretical concepts. The Experiential Learning Toolkit includes a wide range of training needs and topics including: effective customer service training and telephone skills; outdoor learning, including service learning; negotiating and assertiveness skills; strategic and higher level thinking; effective presentation skills; developing innovative and creative minds. Trainers will find this an invaluable resource, with fresh approaches that will engage and inspire learners. The Experiential Learning Toolkit is a companion text to the internationally best-selling Experiential Learning by Colin Beard and John Wilson (also published by Kogan Page).
Campaign It!: Achieving Success Through Communication
by Alan Barnard Chris ParkerThis ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Radiographic Imaging and Exposure - E-Book: Radiographic Imaging and Exposure - E-Book
by Terri L. Fauber**Selected for Doody's Core Titles® 2024 in Radiologic Technology** Master the radiography skills needed to produce high-quality images every time! With straightforward coverage of imaging principles, Radiographic Imaging and Exposure, 6th Edition describes exposure techniques and how to acquire, process, and display digital images. Not only does this book help you reduce the need for repeat images, it includes problem-solving guidelines for troubleshooting situations. Written by noted educator Terri L. Fauber, this book also provides the essential knowledge needed to pass the ARRT certification exam. - Extensive digital radiography coverage explains how to acquire, process, and display digital images, along with important aspects of data management. - Straightforward focus on imaging and exposure provides the knowledge you need to become a competent radiographer. - Concise, easy-to-understand writing style makes the content easily accessible. - Patient Protection Alerts highlight the variables that impact patient exposure and how radiographers can control them. - Relationships sections summarize the connections between radiographic concepts, calling attention to how they relate to one another. - Mathematical Applications sections show how mathematical concepts and formulas are applied in the clinical setting. - Bulleted summaries at the ends of chapters offer a quick review of key concepts. - Review questions are provided in every chapter, with answers in the back of the book. - Convenient appendixes include Important Relationships, Mathematical Applications, and Patient Protection Alerts, providing a quick reference to important concepts and formulas. - Glossary of key terms defines need-to-know terminology covered throughout the book. - NEW! Coverage of digital imaging includes two chapters with expanded image processing and new content on data management. - NEW! Updated content reflects the newest curriculum standards outlined by the ARRT and ASRT, and provides everything you need to prepare for the boards and for clinical success. - NEW! Additional digital images are included in the digital imaging chapters, as well as the Scatter Control and Exposure Technique Selection chapters. - NEW! Expanded coverage of digital fluoroscopy includes a thorough explanation of fluoroscopic operational features that impact the patient dose in Dynamic Imaging: Fluoroscopy chapter.
Centaurs and Snake-Kings: Hybrids and the Greek Imagination
by null Jeremy McInerneyGriffins, centaurs and gorgons: the Greek imagination teems with wondrous, yet often monstrous, hybrids. Jeremy McInerney discusses how these composite creatures arise from the entanglement of humans and animals. Overlaying such enmeshment is the rich cultural exchange experienced by Greeks across the Mediterranean. Hybrids, the author reveals, capture the anxiety of cross-cultural encounter, where similarity and incongruity were conjoined. Hybridity likewise expresses instability of identity. The ancient sea, that most changeable ancient domain, was viewed as home to monsters like Skylla; while on land the centaur might be hypersexual yet also hypercivilized, like Cheiron. Medusa may be destructive, yet also alluring. Wherever conventional values or behaviours are challenged, there the hybrid gives that threat a face. This absorbing work unveils a mercurial world of shifting categories that offer an alternative to conventional certainties. Transforming disorder into images of wonder, Greek hybrids – McInerney suggests – finally suggest other ways of being human.
Citizen Cowboy: Will Rogers and the American People
by null Steven WattsCitizen Cowboy is a probing biography of one of America's most influential cultural figures. Will Rogers was a youth from the Cherokee Indian Territory of Oklahoma who rose to conquer nearly every form of media and entertainment in the early twentieth century's rapidly expanding consumer society. Through vaudeville, the Ziegfeld Follies and Broadway, syndicated newspaper and magazine writing, the lecture circuit, radio, and Hollywood movies, Rogers built his reputation as a folksy humorist whose wit made him a national symbol of common sense, common decency, and common people. Though a friend of presidents, movie stars and industrial leaders, it was his bond with ordinary people that endeared him to mass audiences. Making his fellow Americans laugh and think while honoring the past and embracing the future, Rogers helped ease them into the modern world and they loved him for it.
History in Flames: The Destruction and Survival of Medieval Manuscripts
by null Robert BartlettTo what extent does our knowledge of the past rely upon written sources? And what happens when these sources are destroyed? Focusing on the manuscripts of the Middle Ages, History in Flames explores cases in which large volumes of written material were destroyed during a single day. This destruction didn't occur by accident of fire or flood but by human forces such as arson, shelling and bombing. This book examines the political and military events that preceded the moment of destruction, from the Franco-Prussian War and the Irish Civil War to the complexities of World War II; it analyses the material lost and how it came to be where it was. At the same time, it discusses the heroic efforts made by scholars and archivists to preserve these manuscripts, even partially. History in Flames reminds us that historical knowledge rests on material remains, and that these remains are vulnerable.
Layer of Protection Analysis: Simplified Process Risk Assessment (A CCPS Concept Book #26)
by CCPS (Center for Chemical Process Safety)Layer of protection analysis (LOPA) is a recently developed, simplified method of risk assessment that provides the much-needed middle ground between a qualitative process hazard analysis and a traditional, expensive quantitative risk analysis. Beginning with an identified accident scenario, LOPA uses simplifying rules to evaluate initiating event frequency, independent layers of protection, and consequences to provide an order-of-magnitude estimate of risk. LOPA has also proven an excellent approach for determining the safety integrity level necessary for an instrumented safety system, an approach endorsed in instrument standards, such as ISA S84 and IEC 61511. Written by industry experts in LOPA, this pioneering book provides all the necessary information to undertake and complete a Layer of Protection Analysis during any stage in a processes' life cycle. Loaded with tables, charts, and examples, this book is invaluable to technical experts involved with ensuring the safety of a process. Because of its simplified, quicker risk assessment approach, LOPA is destined to become a widely used technique. Join other major companies and start your LOPA efforts now by purchasing this book.
To the Dogs
by Louise WelshA TIMES BEST NEW CRIME FICTION OF THE MONTH Jim Brennan is flying high. Against all odds, he is a big man at the university, tipped for the head job and an office at the top of the ivory tower. He has a beautiful, accomplished wife and two healthy children. Jim drives an Audi, and his dog is a pedigree bichon frisé. Not bad for the son of a hardman who grew up in a room and kitchen. But for every person who’s watched his progress and wanted to hitch a lift, there’s someone else desperate to drag him back down. When his son Elliot is arrested on drugs charges, Jim is approached by men he thought he had left safely in his past. Their demands threaten his family, students and reputation. As the pressure mounts, Jim discovers he is more like his father than he thought. The question is, how far will Professor Jim Brennan go to save the life he built?
Restless Dolly Maunder: Shortlisted for the Women’s Prize for Fiction 2024
by Kate GrenvilleSHORTLISTED FOR THE WOMEN'S PRIZE FOR FICTION 2024 A DAILY MAIL NOVEL OF THE YEAR 2023 LONGLISTED FOR BEST FICTION IN THE INDIE BOOK AWARDS AUSTRALIA 2024 Born into the sweat and drudgery of a New South Wales sheep farm at the end of the 19th century, Dolly Maunder is different to her siblings. She will not endure the small, servile existence of a wife. Dolly, bright, ambitious and stubborn, dreams of a different fate, of building something that she truly owns. She will do whatever it takes to be the woman she deserves to be. Even with a husband and children, Dolly pushes the boundaries of what is 'proper' and what a wife and mother ought to do, as war spreads across Europe and the rules are forever changed. But every life has its limits. What happens when Dolly's wanderlust finally risks taking her too far?
The Humans: A Novel
by Matt Haig*MATT HAIG’S NEW NOVEL THE LIFE IMPOSSIBLE IS AVAILABLE TO PRE-ORDER NOW * THERE'S NO PLANET LIKE HOME After an 'incident' one wet Friday night where he was found walking naked through the streets of Cambridge, Professor Andrew Martin is not feeling quite himself. Food sickens him. Clothes confound him. Even his loving wife and teenage son are repulsive to him. He feels lost amongst an alien species and hates everyone on the planet. Everyone, that is, except Newton, (and he's a dog). Who is he really? And what could make someone change their mind about the human race?
How to Stop Time: The Illustrated Edition
by Matt Haig*MATT HAIG’S NEW NOVEL THE LIFE IMPOSSIBLE IS AVAILABLE TO PRE-ORDER NOW * If you loved The Midnight Library, read How to Stop Time next! HOW MANY LIFETIMES DOES IT TAKE TO LEARN HOW TO LIVE? Tom Hazard has a dangerous secret. He may look like an ordinary 41-year-old history teacher, but he’s been alive for centuries. From Elizabethan England to Jazz-Age Paris, from New York to the South Seas, Tom has seen it all. As long as he keeps changing his identity, he can stay one step ahead of his past – and stay alive. The only thing he must not do is fall in love. But what if the one thing he can't have just happens to be the one thing that might save him?
Leading Strategy Execution: How to Engage Employees and Implement Your Strategies
by Suresh Mistry Christine Antunes Christophe Korda Philippe KordaLeading Strategy Execution demonstrates to senior executives ways in which they can successfully enthuse their employees so that they willingly implement essential company strategies. Having a good strategy isn't enough to guarantee a company's success - executives and managers need to ensure that their strategies are implemented correctly throughout the company, and that all staff are on board.The book is divided into three sections:1.Energy of Engagement: This section demonstrates how to engage and energise your employees so that they really want to implement your strategy, and so that they accept their role and contribution towards making the strategy a success.2.Energy of Change: This section illustrates ways in which executives can persuade employees to alter their habits, which may have been reinformed over a number of years by business processes and systems. Managers will learn how to give staff the exact skills and confidence needed to apply the new ways of thinking that are required to turn today's new strategy into tomorrow's business culture.3.Energy of Management: This section reveals to executives how to energise and employ the middle managers within the business. This book will explain how to ensure that the middle managers are focused on the execution of crucial company strategies, so that they become ambassadors of change rather than instruments of inertia.Including tools, 'how to' checklists and real life examples, Leading Strategy Execution is an accessible title for busy executives, which takes a practical and light approach to the topic of strategy execution through employee engagement.
Managing Successful Teams: Establish Team Objectives And Identity; Manage Performance And Under-performance; Develop Team Creativity (Creating Success #32)
by Pat WellingtonWith the shift of emphasis from the West to emerging economies such as China, Brazil and India, organisations need to restructure to adapt to the new global economy. Teams and projects are increasingly being scattered all over the world, and a manager operating in this environment can't connect face to face with people in their team. Not only will managers need to adapt to develop their skills for new environments, they will have to work better, quicker and faster. Managing Successful Teams prepares you to meet the challenges of building and leading teams, showing you how to improve performance and achieve the best results. Offering valuable advice and instant strategies, it covers each aspect of managing teams in new cultural shifts, including developing team creativity and innovation, realigning the teams identity with your leadership style and effective team leadership. The only book on the market to incorporate emerging trends and shifts in business practice, Managing Successful Teams addresses the practical and realistic issues you face in your everyday working life.
Delivering E-Learning: A Complete Strategy for Design Application and Assessment
by Kenneth FeeDelivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and this means they are missing its full potential. This book provides a clear framework to better understand e-learning. Proposing a strategic approach to implementing e-learning, the author demonstrates how to align e-learning strategy with learning and business strategies. It offers a complete resource for applying e-learning to any organization.