- Table View
- List View
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin LindstromMarketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
The PR Professional's Handbook: Powerful, Practical Communications (PR In Practice)
by Caroline BlackAt a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Complete Training Evaluation: The Comprehensive Guide to Measuring Return on Investment
by Richard GriffinWhile substantial advances have been made in the L&D profession over the last decade, evaluation remains by far the weakest part of the L&D cycle. Most organisations wish to evaluate the impact of their investment in training but few do it well, and the lack of effective methods is one of the key barriers.Complete Training Evaluation addresses these issues by providing practitioner friendly but academically robust information and guidance on how to evaluate all forms of learning and development. It draws on the author's own multidisciplinary research along with his practical experience of working with private and public sector organisations carrying out evaluation. The book provides practitioners with accessible 'how-to' knowledge and tools to undertake evaluations of both formal and informal learning. Full of case studies and practical examples of application of methods and insights, Complete Training Evaluation equips practitioners with a range of approaches that can be used depending on the training programme, capacity and capability. An online supporting resource includes a bank of evaluation questions grouped around particular aspects of training.
Emotional Fitness Coaching: How to Develop a Positive and Productive Workplace for Leaders, Managers and Coaches (Kogan Page Ser.)
by Warren RedmanEmotional Fitness Coaching is the practical approach to applying the principles of emotional intelligence to the workplace to create a healthy, positive and creative environment in every situation. Based on thirty years experience in the field, it offers a toolkit for people to be better managers, leaders and professionals while also feeling more at ease with the interpersonal skills vital to any business relationships. Using a storytelling approach it covers a range of techniques including Power Listening, Learning from Experience, the power of Group Dialogue, Creating Balance and Emotional Fitness Storytelling. Each tool is described and examples given of how each could be used in various work circumstances. Exercises throughout the text provide the opportunity for the reader to apply the tools directly to their own context.
Executive Finance and Strategy: How to Understand and Use Financial Information to Set Strategic Goals
by Ralph TiffinMany strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead, enabling you to evaluate past accounts and statements in order to respond to recent company history. It also explains how company law and ethics underpin financial statements and clarifies your responsibilities as a senior manager or director. By using finance as a record keeper and predictor of success, it helps you quantify your strategy to gain support from colleagues and take the right actions to ensure sustainable growth.Online supporting resources for this book include tables and formulas to support financial models within the book.
Varcarolis' Foundations of Psychiatric-Mental Health Nursing - E-Book: Varcarolis' Foundations of Psychiatric-Mental Health Nursing - E-Book
by Margaret Jordan Halter**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Psychiatric** Prepare for psychiatric nursing care with this comprehensive, evidence-based text! Varcarolis' Foundations of Psychiatric-Mental Health Nursing: A Clinical Approach, 9th Edition makes it easy to understand the complexities of psychiatric disorders and how to provide quality mental and behavioral health care. Clinical chapters follow the nursing process framework and progress from theory to application, preparing you for practice with real-world examples. Other notable features include illustrated explanations of the neurobiology of disorders, DSM-5 criteria for major disorders, and nursing care plans. From clinical nurse specialist and lead author Dr. Margaret Jordan Halter, this bestselling text includes new Next Generation NCLEX® content to prepare you for success on your PMHN certification exam. - Case Study and Nursing Care Plan boxes include real-life vignettes of patients with specific psychiatric disorders. - Evidence-Based Practice boxes describe recent research studies and how their findings affect nursing practice. - Six-step nursing process is followed in clinical chapters, providing consistent guidelines for comprehensive assessment and intervention. - Learning features include key terms and concepts, key points to remember, critical thinking, and chapter reviews. - Conversational, mentor-like writing style reinforces important information and helps in applying textbook content to the clinical setting. - Coverage of therapeutic communication techniques and nontherapeutic communication provides tips to help you build patient interaction skills. - Assessment Guidelines summarize the steps of patient assessment for various disorders. - Considering Culture boxes discuss the importance of person-centered care in providing competent care to diverse populations in various clinical situations. - Patient and Family Teaching boxes focus on the nurse's role in helping patients and families understand psychiatric disorders, treatments, complications, and medication side effects.
Person-Centred Dementia Care, Second Edition: Making Services Better with the VIPS Framework
by Dawn Brooker Isabelle LathamExploring issues related to person-centred care for people with dementia, this new edition of a bestselling book shows how to provide care services that enable people to live well. The book looks at working in a person-centred way from diagnosis to end-of-life care, referencing recent developments and applications of the VIPS model.
What's Next: A Backstage Pass to The West Wing, Its Cast and Crew, and Its Enduring Legacy of Service
by Melissa Fitzgerald Mary McCormack"This is the book The West Wing deserves." Allison Janney"A joy and a MUST READ for all the Wingnuts out there!" Brad WhitfordA behind-the-scenes look into the creation and legacy of The West Wing as told by cast members Melissa Fitzgerald and Mary McCormack, with compelling insights from cast and crew exploring what made the show what it was and how its impassioned commitment to service has made the series and relationships behind it endure. Includes an exclusive foreword by showrunner Aaron Sorkin and introduction by cast member Allison Janney.Step back inside the world of President Jed Bartlet's Oval Office with Fitzgerald and McCormack as they reunite the West Wing cast and crew in a lively and colourful "backstage pass" to the timeless series. This intimate, in-depth reflection reveals how The West Wing was conceived, and spotlights the army of people it took to produce it, the lifelong friendships it forged, and the service it inspired.From cast member origin stories to the collective cathartic farewell on the show's final night of filming, What's Next will delight readers with on-set and off-camera anecdotes that even West Wing super fans have never heard. Meanwhile, a deeper analysis of the show's legacy through American culture, service, government, and civic life underscores how the series envisaged an American politics of decency and honour, creating an aspirational White House beyond the bounds of fictional television. What's Next revisits beloved episodes with fresh, untold commentary; compiles poignant and hilarious stories from the show's production; highlights initiatives supported by the cast, crew, and creators; and makes a powerful case for competent, empathetic leadership, hope, and optimism for whatever lies ahead."What's Next is the highest level of access you can get to The West Wing without a background check." Josh Malina"What's Next is the book we all need right now." Dulé Hill"Any West Wing fan will adore this book, as will anyone who admires brilliant television and all that it takes to make it. Run and buy What's Next for all the West Wingers in your life!" Janel Moloney
Bottoms up in Belgium: Seeking the High Points of the Low Lands
by Alec Le SueurAlec had never been to Belgium, so it came as some surprise when he found himself at the altar of a small church in Flanders, reciting wedding vows in Flemish. It was the start of a long relationship with this unassuming and much maligned little country. He vowed to put worldwide opinion to the test: just how boring can Belgium be?
Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
by Peter Cheverton Jan Paul Van Der VeldeUnderstanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more professional, more knowledgeable and more powerful buyers - and the sales techniques used in previous years are no longer working. This book shows how to understand this new breed of buyer, in order to interact with them on a more level playing field. Contents include developments in the industry; purchasing organizations; types of buyers; purchasing analysis; and crucially, buyer-seller relations.
The Reward Management Toolkit: A Step-By-Step Guide to Designing and Delivering Pay and Benefits
by Michael Armstrong Ann ChapmanDeciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employees?The Reward Management Toolkit provides practical, step-by-step guidance on designing and delivering rewards across organizations. In each tool the authors describe what the tool will achieve and provide guidance on when it is appropriate to implement. Each tool is supported by questionnaires, checklists and opinion surveys which can be used as the basis for analysis, discussions in workshops, project teams and focus groups. These tools include: the design, development and implementation process, strategic reward, job evaluation, market rate analysis, benefits options, including flexible benefits and the management and evaluation of reward systems. Online supporting resources include figures and templates such as checklists and questionnaires.
Leading International Projects: Diverse Strategies for Project Success
by Bob Dignen Peter WollmannProject managers leading international projects must deliver value and align the project outcomes to the wider strategic goals of the organization. However, they are faced with the challenges of cross cultural communication and behavioural differences, large-scale and technically complex projects involving multiple stakeholders, and slow decision making when speed is of the essence. Leading International Projects helps overcome these challenges by taking a holistic approach, drawing on systemic, behavioural and psychological perspectives to build team trust, communicate to avoid misunderstanding and conflict, and identify and minimize risk of derailment. It provides a practical toolbox for successfully managing international projects.Leading International Projects provides case studies from experienced project professionals working internationally, each offering deep insights into the challenges of cross-border projects and practical ideas on how to lead successfully. It presents the experiences of consultants and senior project management professionals and their reflections on projects that they ran. Practical guidance on managing the complex dynamics of international projects is provided through individual, team and organizational diagnostic and development tools. Online supporting resources include lecture slides, a further reading list and research papers on culture and international projects and on hard or soft skills.
Stickier Marketing: How to Win Customers in a Digital Age
by Grant LeboffIn Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
The Value of Talent: Promoting Talent Management Across the Organization
by Janice CaplanIn today's business environment extraordinary rates of change are driving the evolution of talent management from being a strategy that deals with skills shortages to a more comprehensive one that represents a radically different way of managing people and organizations. In The Value of Talent Janice Caplan proposes a brand new inclusive approach to talent management which recognizes that to survive and prosper in this world, organizations require strategies that develop strengths, value diversity and encourage creativity across all levels of the organization. By applying the principles set out by the author, organizations will be able to help individuals achieve their aspirations whilst also addressing the gap between what the organization's capabilities are now and what will be required in the foreseeable future. The author emphasizes the importance of spotting changes on the horizon, formulating appropriate business strategies and indentifying the capabilities required to achieve them. She examines methods for developing organizational capabilities, individual development, performance enhancement, leadership development, and succession planning. The approach links all parts of the HR agenda, especially recruitment, development, reward and employee engagement - integrating these with business strategy to create consistency and clarity. The book offers sound, practical advice and innovative solutions supported by examples and case studies from a broad range of international organizations leading the development of talent, including Standard Chartered, Guardian Media Group, BBC, KPMG, and Burson Marsteller.
Health Insurance Today - E-Book: Health Insurance Today - E-Book
by Janet I. Beik Julie PepperMaster the complexities of health insurance with this easy-to-understand guide! Health Insurance Today: A Practical Approach, 7th Edition provides a solid foundation in basics such as the types and sources of health insurance, the submission of claims, and the ethical and legal issues surrounding insurance. It follows the claims process from billing and coding to reimbursement procedures, with realistic practice on the Evolve website. This edition adds coverage of the latest advances and issues in health insurance, including EHRs, Medicare, and other types of carriers. Written by Medical Assisting educators Janet Beik and Julie Pepper, this resource prepares you for a successful career as a health insurance professional. - What Did You Learn? review questions, Imagine This! scenarios, and Stop and Think exercises ensure that you understand the material, can apply it to real-life situations, and develop critical thinking skills. - Clear, attainable learning objectives highlight the most important information in each chapter. - CMS-1500 software with case studies on the Evolve companion website provides hands-on practice with filling in a CMS-1500 form electronically. - UNIQUE! UB-04 software with case studies on Evolve provides hands-on practice with filling in UB-04 forms electronically. - UNIQUE! SimChart® for the Medical Office (SCMO) cases on Evolve give you real-world practice in an EHR environment. - HIPAA Tips emphasize the importance of privacy and of following government rules and regulations. - Direct, conversational writing style makes it easier to learn and remember the material. - End-of-chapter summaries relate to the chapter-opening learning objectives, provide a thorough review of key content, and allow you to quickly find information for further review. - Chapter review questions on Evolve help you assess your comprehension of key concepts - NEW and UNIQUE! Patient's Point of View boxes enable you to imagine yourself on the other side of the desk. - NEW and UNIQUE! Opening and closing chapter scenarios present on-the-job challenges that must be resolved using critical thinking skills. - NEW! End-of-chapter review questions ensure that you can understand and apply the material. - NEW! Clear explanations show how electronic technology is used in patient verification, electronic claims, and claims follow-up. - NEW! Coverage of the Affordable Care Act introduces new and innovative ways that modifications to the ACA allow people to acquire healthcare coverage. - NEW! Updated information addresses all health insurance topics, including key topics like Medicare and Electronic Health Records. - NEW! More emphasis on electronic claims submission has been added. - NEW! Updated figures, graphs, and tables summarize the latest health insurance information.
Leadership Transitions: How Business Leaders Take Charge in New Roles
by Richard Elsner Bridget FarrandsIn a working life of 35 years, a manager can expect to make at least 10 job changes - or transitions - where the demands for rapid business delivery and effective leadership will only increase with each new job. According to recent research, over 25 per cent of new leaders appointed from within fail within 18 months; the figure is closer to 40 per cent for new leaders appointed externally. The cost of this rate of failure is high, ranging from financial to performance to organizational disruption. This book identifies the sources of these failures and how to overcome them. The authors show that, whether the new leader has arrived as an external appointment or has been promoted internally, the experiences can be divided into three phases: Arriving, Surviving and Thriving. By analysing the different features of the leader's experience at each of these stages, the authors are able to provide a strategy for leaders to take charge and succeed in their new roles.
Leadership Psychology: How the Best Leaders Inspire Their People
by Alan CutlerA better understanding of the psychological relationships at play within current working environments will enable leaders to achieve greater success for themselves and their organizations. Leadership Psychology outlines how inspirational leaders across a range of award-winning companies of all sizes understand their employees' psychological needs and use that knowledge to affect behaviour and enhance performance. The book showcases examples of leadership best practice in businesses featured in The Sunday Times 100 Best Companies to Work for Survey. Exclusive information gained through interviews with the most highly regarded leaders of a special selection of these winning companies is analyzed and critically evaluated, using the underpinning principles of occupational psychology to reveal modern trends in working practice. Leadership Psychology also includes unique information based on the author's discussions with military professionals at Sandhurst, sharing one-of-a-kind insights about what makes a strong leader under pressure. With updated looks at the unwritten 'psychological contract,' between employers and employees and a new analysis of Herzberg's motivational hygiene theory, Leadership Psychology is an original and timely addition to studies of leadership in the context of motivational factors.This book provides up-to-the-minute practical guidance, based upon a rigorous psychological foundation, to executives holding operational or strategic leadership positions in businesses of all shapes and sizes.
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time (Kogan Page Ser.)
by Matt HaigWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
The Procurement Value Proposition: The Rise of Supply Management
by Gerard Chick Robert HandfieldWINNER: ACA-Bruel 2015 - Grand PrixBusinesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies. The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing strategies, organisational structure, roles and responsibilities, system development and skills required to work in the profession. This book discusses the value proposition offered by contemporary procurement to the sustainability and development of business. They examine how organizations that position procurement as a core business function will be able to drive a more competitive lever for change, and more readily adapt to the forces driving rapid change in the current global environment. The Procurement Value Proposition features case studies of companies that are moving through procurement transformation in a continual phase of movement and adaption to the multitude of shifts that are occurring. It features input, observations and case studies from CPO's, Commercial Directors and other Procurement and business leaders. The book considers a variety of geographical contexts and highlights differences between the US, the UK and China. Awarded the Grand Prix ACA-Bruel for its important contributions to the research and practice in procurement and supply chain management, it has been recognized for its ambitious vision of procurement.
Customer Care Excellence: How to Create an Effective Customer Focus (Professional Paperbacks Ser.)
by Sarah CookCustomer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company's touch points can ensure successful results and satisfied customers.This fully revised and updated edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the brand, explaining how you can create a memorable customer experience. Author Sarah Cook takes you through the practical steps necessary to create a culture of customer focus and, crucially, shows how employee engagement leads to customer engagement.
Savvy: Dealing with People, Power and Politics at Work
by Jane ClarkeShortlisted for the CMI Management Book of the Year 2012http://yearbook.managers.org.uk/the-commuters-read-shortlistDealing with office politics, conflict and difficult people at work, without compromising your values and integrity, can be tricky. With case studies and examples, Savvy will help you understand colleagues' behaviour and power dynamics at work, and learn how to negotiate them successfully.Practical and insightful, Savvy will enable you to master the necessary skills to deal with difficult situations. It includes step-by-step advice on how tobuild a network, develop the right mindset, handle conflict, manage your boss, influence others and deal with a bully.Savvy is the essential office survival guide that will help you to boost your career and ensure your professional success.
IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence (Testing Series)
by Philip CarterIQ and psychometric tests are increasingly used in recruitment and selection procedures by those companies who want to ensure they employ workers of the highest calibre.With hundreds of questions on verbal, numerical and spatial ability, memory, creativity and personality, IQ and Psychometric Tests will help you to weigh up your strengths and weaknesses and improve your score. It also includes two full length IQ tests.Vital preparation for anyone facing these tests as part of a recruitment procedure, IQ and Psychometric Tests will also appeal to anyone who enjoys stretching their mind and exercising their brain.
Psychometrics in Coaching: Using Psychological and Psychometric Tools for Development (Kogan Page Ser.)
by Jonathan PassmoreWith a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Published with the Association for Coaching and written by an international team of global coaching practitioners and psychometricians, Psychometrics in Coaching provides an overview of using psychometrics and providing feedback and offers clear explanations of the key models and tools used in coaching today. Whether you are new to using psychometric tests or an experienced practitioner, this book provides you with a deep understanding of the models, the theory and research behind them, their reliability and validity, and how to implement them as part of a wider coaching and development programme. Psychometrics in Coaching is an essential resource for those seeking expert guidance from the leading writers in the field, as well as students on psychology, psychometrics, business and human resources programmes.
The Experiential Learning Toolkit: Blending Practice with Concepts
by Colin BeardThe Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning. Author Colin Beard has compiled more than thirty internationally tried and tested learning 'experiences', which cover corporate training, individual and organizational development and education. Each experiential activity includes the essential practical information required to deliver the exercise. As well as design tips and further reading there are clear titles for each activity that highlight the underpinning core theoretical concepts. The Experiential Learning Toolkit includes a wide range of training needs and topics including: effective customer service training and telephone skills; outdoor learning, including service learning; negotiating and assertiveness skills; strategic and higher level thinking; effective presentation skills; developing innovative and creative minds. Trainers will find this an invaluable resource, with fresh approaches that will engage and inspire learners. The Experiential Learning Toolkit is a companion text to the internationally best-selling Experiential Learning by Colin Beard and John Wilson (also published by Kogan Page).
Campaign It!: Achieving Success Through Communication
by Alan Barnard Chris ParkerThis ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.