The Effective Use of Market Research Volume 4 (4th edition) (PDF)

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Synopsis

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.

Book details

Author:
Robin Birn
ISBN:
9780749442002
Related ISBNs:
9780749445829
Publisher:
Kogan Page
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2016-03-09
Usage restrictions:
Copyright
Copyright date:
2004
Copyright by:
Kogan Page 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Language Arts, Nonfiction