Arts Marketing (PDF)

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Synopsis

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Book details

Author:
Finola Kerrigan, Peter Fraser, Mustafa Özbilgin
ISBN:
9780750659680
Related ISBNs:
9780750659680
Publisher:
Elsevier BV / Butterworth-Heinemann
Pages:
234
Reading age:
Not specified
Grades:
Graduate Student, Adult Ed, Undergraduate Student, Post-Graduate Student
Includes images:
No
Date of addition:
2016-03-09
Usage restrictions:
Copyright
Copyright date:
2004
Copyright by:
Finola Kerrigan, Peter Fraser, Mustafa Özbilgin 
Adult content:
No
Language:
English
Categories:
Art and Architecture, Communication, Language Arts, Nonfiction