Marketing A Critical Introduction (PDF)

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Synopsis

I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago.

Book details

Author:
Christopher E. Hackley
ISBN:
9781412911498
Related ISBNs:
9781412911498
Publisher:
SAGE Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2016-03-14
Usage restrictions:
Copyright
Copyright date:
2009
Copyright by:
Chris Hackley 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction