Storytelling Organizations (PDF)

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Synopsis

The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, David Boje explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life.

Book details

Author:
David M. Boje
ISBN:
9781412929776
Related ISBNs:
9781412929776
Publisher:
SAGE Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2016-04-12
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
SAGE Publishing 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction