Cim Coursebook Stakeholder Marketing (PDF)

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Synopsis

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

Book details

Author:
David Harris, Neil Botten, Julia Mccoll, Michelle Gledhill
ISBN:
9780750689663
Publisher:
Elsevier BV / Butterworth-Heinemann
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-02-10
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
Elsevier Ltd. 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction