On Message Communicating the Campaign

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Synopsis

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Book details

Author:
Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko
ISBN:
9780857022127
Related ISBNs:
9780761960737, 9780761960744, 9781446233528, 9781446233528, 9780761960744, 9780761960737
Publisher:
SAGE Publications
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-05-16
Usage restrictions:
Copyright
Copyright date:
1999
Copyright by:
SAGE Publications 
Adult content:
No
Language:
English
Categories:
Nonfiction, Sociology