Marketing A Critical Textbook

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Synopsis

Electronic Inspection Copy available for instructors here

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Visit the companion website at www.sagepub.co.uk/ellis

Book details

Author:
Matthew Higgins, Gavin Jack, James Fitchett, Mark Tadajewski, Michael Saren, Ming Lim, Nick Ellis
ISBN:
9781446243954
Related ISBNs:
9781446203293, 9781446255605, 9781848608771, 9781848608788
Publisher:
SAGE Publications
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2017-02-24
Usage restrictions:
Copyright
Copyright date:
2011
Copyright by:
Matthew Higgins, Gavin Jack, James Fitchett, Mark Tadajewski, Michael Saren, Ming Lim, Nick Ellis 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction