Marketing Research A Practical Approach

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Synopsis

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline.

With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Book details

Author:
Bonita Kolb
ISBN:
9781446243961
Related ISBNs:
9781412947961, 9781412947978, 9781849204903
Publisher:
SAGE Publications
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2017-02-24
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
Bonita Kolb 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction