The SAGE Handbook of Social Marketing (PDF)

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Synopsis

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:

- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;
- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and
- setting the agenda for future research and development in the discipline.

For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Book details

Author:
Carol A. Bryant, Gerard Hastings, Kathryn Angus
ISBN:
9781446254479
Related ISBNs:
9781473971677, 9781849201889
Publisher:
SAGE Publications
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-07-28
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction