Brand Fans Lessons from the World's Greatest Sporting Brands

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Synopsis

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Book details

Author:
Aaron C.T. Smith, Constantino Stavros, Kate Westberg
ISBN:
9783319488547
Related ISBNs:
9783319488530
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-08-31
Usage restrictions:
Copyright
Copyright date:
2017
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction