Marketing Across Cultures (PDF)

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Synopsis

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

Book details

Edition:
6
Author:
Jean-Claude Usunier, Julie Anne Lee
ISBN:
9780273757764
Related ISBNs:
9780273757733, 9781447914846, 9780273757733, 9781447914846, 9780273757733
Publisher:
Pearson Education
Pages:
496
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-10-12
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
Pearson Education 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Language Arts, Nonfiction