Principles of Marketing, An Asian Perspective

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Synopsis

DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

Book details

Author:
Gary Armstrong, Philip Kotler, Prof Author, Ang Swee-Hoon, Leong Siew-Meng, Tan Chin-Tiong
ISBN:
9781292089751
Related ISBNs:
9781292089669, 9781292089669, 9781292089669
Publisher:
Pearson Education Limited
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-10-12
Usage restrictions:
Copyright
Copyright date:
2018
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories: