Marketing Research (PDF)

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Synopsis

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Book details

Author:
Naresh K. Malhotra, David F. Birks, Peter Wills
ISBN:
9780273725855
Publisher:
Pearson Education, Limited
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2017-10-13
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
Pearson Education 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction