Strategies for e-Business Creating value through electronic and mobile commerce CONCEPTS AND CASES

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Synopsis

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Book details

Author:
Prof Tawfik Jelassi, Albrecht Enders, Francisco J Mart’nez-L—pez
ISBN:
9781292123318
Related ISBNs:
9780273757870
Publisher:
Pearson Education Limited
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-01-10
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
N/A 
Adult content:
No
Language:
English