Hospitality Marketing

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Synopsis

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

Book details

Author:
David Bowie, Francis Buttle
ISBN:
9781136346552
Related ISBNs:
9780080967912
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2018-01-21
Usage restrictions:
Copyright
Copyright date:
2011
Copyright by:
Routledge 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Travel