Wine Marketing

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Synopsis

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Book details

Author:
C. Michael Hall, Richard Mitchell
ISBN:
9781136348808
Related ISBNs:
9780750654203
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-01-21
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Travel