MediaWriting Print, Broadcast, and Public Relations

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Synopsis

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:



Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications


Two new chapters on lead writing and new new media


A separate chapter focused solely on ethics


Explanatory "how to" boxes that help students understand and retain main themes


Illustrative "It Happened to Me" vignettes from the authors’ professional experiences


Discussion questions and exercises at the end of every chapter


Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism


In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Book details

Author:
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
ISBN:
9781136514036
Related ISBNs:
9780415888035, 9780415891806
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-01-23
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Language Arts, Nonfiction