Social Media Campaigns Strategies for Public Relations and Marketing

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Synopsis

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?

Book details

Author:
Carolyn Mae Kim
ISBN:
9781317312871
Related ISBNs:
9781138948594
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2018-02-01
Usage restrictions:
Copyright
Copyright date:
2017
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Language Arts, Nonfiction