The Business Plan Workbook A Step-By-Step Guide to Creating and Developing a Successful Business

Synopsis

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.

Book details

Author:

Colin Barrow, Paul Barrow, Robert Brown

ISBN:

9780749481803

Related ISBNs:

9780749472849, 9780749481797

Publisher:

Kogan Page

Pages:

N/A

Reading age:

Not specified

Includes images:

Yes

Date of addition:

2018-02-03

Usage restrictions:

Copyright

Copyright date:

2018

Copyright by:

Colin Barrow, Paul Barrow and Robert Brown 

Adult content:

No

Language:

English

Categories:

Business and Finance, Nonfiction