How to Market Books

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Synopsis

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association
Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.

With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.

The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:


a number of new case studies


detailed coverage of individual market segments


checklists and summaries of key points


several new chapters


a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Book details

Author:
Alison Baverstock
ISBN:
9781317646372
Related ISBNs:
9780415727464
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-02-03
Usage restrictions:
Copyright
Copyright date:
2015
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Nonfiction, Social Studies