Persuasion Social Influence And Compliance Gaining

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Synopsis

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Book details

Author:
Robert H. Gass, John S. Seiter
ISBN:
9781292025223
Publisher:
Taylor & Francis Group
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-06-06
Usage restrictions:
Copyright
Copyright date:
2013
Copyright by:
Taylor & Francis. 
Adult content:
No
Language:
English
Categories:
Nonfiction, Psychology