Entrepreneurship in International Marketing

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Synopsis

"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms."

Book details

Series:
Advances in International Marketing (Book 25)
Author:
Shaoming Zou, Hui Xu, Linda Hui Shi
ISBN:
9781784414474
Related ISBNs:
9781784414481
Publisher:
Emerald Group Publishing Limited
Pages:
344
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-09-10
Usage restrictions:
Copyright
Copyright date:
2015
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction