Corporate Social Responsibility, Public Relations and Community Development Emerging Perspectives from Southeast Asia (Routledge New Directions in Public Relations and Communication Research Ser.)

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.
In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries―Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam―the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.
This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Book details

Author:
Marianne D. Sison, Zeny Sarabia-Panol
ISBN:
9781138838123
Publisher:
Taylor & Francis Group
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2018-10-02
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
Marianne D. Sison and Zeny Sarabia-Panol 
Adult content:
No
Language:
English
Categories:
Business and Finance, Law, Legal Issues and Ethics, Nonfiction