Strategy and Communication for Innovation Integrative Perspectives on Innovation in the Digital Economy

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Synopsis

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Book details

Author:
Nicole Pfeffermann, Julie Gould
ISBN:
9783319495422
Related ISBNs:
9783319495408
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2018-10-01
Usage restrictions:
Copyright
Copyright date:
2017
Copyright by:
Springer International Publishing, Cham 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Sociology, Technology