Effective Entrepreneurial Management Strategy, Planning, Risk Management, and Organization

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Synopsis

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.

Book details

Series:
Springer Texts in Business and Economics
Author:
Robert D. Hisrich, Veland Ramadani
ISBN:
9783319504674
Related ISBNs:
9783319504650
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2018-10-03
Usage restrictions:
Copyright
Copyright date:
2017
Copyright by:
Springer International Publishing, Cham 
Adult content:
No
Language:
English
Categories:
Business and Finance, Law, Legal Issues and Ethics, Nonfiction