Structural Differentiation in Social Media Adhocracy, Entropy, and the "1 % Effect"

Synopsis

This book explores community dynamics within social media. Using Wikipedia as an example, the volume explores communities that rely upon commons-based peer production. Fundamental theoretical principles spanning such domains as organizational configurations, leadership roles, and social evolutionary theory are developed. In the context of Wikipedia, these theories explain how a functional elite of highly productive editors has emerged and why they are responsible for a majority of the content. It explains how the elite shapes the project and how this group tends to become stable and increasingly influential over time. Wikipedia has developed a new and resilient social hierarchy, an adhocracy, which combines features of traditional and new, online, social organizations. The book presents a set of practical approaches for using these theories in real-world practice. This work fundamentally changes the way we think about social media leadership and evolution, emphasizing the crucial contributions of leadership, of elite social roles, and of group global structure to the overall success and stability of large social media projects. Written in an accessible and direct style, the book will be of interest to academics as well as professionals with an interest in social media and commons-based peer production processes.

Book details

Series:

Lecture Notes in Social Networks

Author:

Sorin Adam Matei, Brian C. Britt

ISBN:

9783319644257

Related ISBNs:

9783319644240

Publisher:

Springer International Publishing

Pages:

N/A

Reading age:

Not specified

Includes images:

Yes

Date of addition:

2018-10-11

Usage restrictions:

Copyright

Copyright date:

2017

Copyright by:

Springer International Publishing, Cham 

Adult content:

No

Language:

English

Categories:

Business and Finance, Communication, Computers and Internet, Language Arts, Nonfiction, Science, Social Studies