Aesthetics A Case Study in Motorcycles

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Synopsis

This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics.Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determines the relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design.

Book details

Series:
Design Science and Innovation
Author:
Sushil Chandra
ISBN:
9789811062353
Related ISBNs:
9789811062346
Publisher:
Springer Singapore, Singapore
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2018-11-06
Usage restrictions:
Copyright
Copyright date:
2018
Copyright by:
Springer Singapore, Singapore 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Philosophy, Technology