The Branding of Tourist Destinations Theoretical and Empirical Insights

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Synopsis

The marketing of tourist destinations requires
continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding
of different tourism products, marketing strategies and destination branding tactics,
as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical
studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations
(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,
tourism, hospitality and events in
different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

Book details

Author:
Mark Anthony Camilleri
ISBN:
9781787693739
Related ISBNs:
9781787693753, 9781787693746
Publisher:
Emerald Publishing Limited
Pages:
272
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-12-04
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Travel