The Power of Purpose Inspire teams, engage customers, transform business

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Synopsis

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient.

Book details

Author:
John O'Brien, Andrew Cave
ISBN:
9781292200613
Related ISBNs:
9781292202044, 9781292202044, 9781292202044, 9781292202044
Publisher:
Pearson Education Limited
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2018-12-19
Usage restrictions:
Copyright
Copyright date:
2017
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories: