Visual Communication From Theory to Practice

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Synopsis

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Book details

Series:
Required Reading Range
Author:
Jonathan Baldwin, Lucienne Roberts
ISBN:
9781350035294
Related ISBNs:
9782940373093
Publisher:
Bloomsbury Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-01-12
Usage restrictions:
Copyright
Copyright date:
2018
Copyright by:
Bloomsbury 
Adult content:
No
Language:
English
Categories:
Art and Architecture, Nonfiction