Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity Reputation, Brand, and Identity

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Synopsis

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context,　and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Book details

Author:
Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
ISBN:
9781351984430
Related ISBNs:
9781315271224, 9781138281356, 9781138281356, 9781138281349, 9781138281349, 9781315271224, 9781138281356, 9781138281356, 9781138281349, 9781138281349
Publisher:
Taylor and Francis
Pages:
320
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-04-25
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Communication, Language Arts, Nonfiction