The Marketing Manifesto
Synopsis
Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.Book details
- Author:
- David James Hood
- ISBN:
- 9780749468538
- Related ISBNs:
- 9780749468521, 9780749468521
- Publisher:
- Kogan Page
- Pages:
- N/A
- Reading age:
- Not specified
- Includes images:
- Yes
- Date of addition:
- 2019-04-26
- Usage restrictions:
- Copyright
- Copyright date:
- 2013
- Copyright by:
- David James Hood, 2
- Adult content:
- No
- Language:
- English
- Categories:
- Business and Finance, Nonfiction