Technology Entrepreneurship Bringing Innovation to the Marketplace

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Synopsis

Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.

Book details

Edition:
2014
Author:
James Cunningham, Natasha Evers, T. Hoholm
ISBN:
9781137020116
Related ISBNs:
9781137020109, 9781137020109
Publisher:
Macmillan Education UK
Pages:
424
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-07-27
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction