The Changing Landscape of Global Businesses Principles and Practices (PDF)

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Synopsis

The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.

Book details

Author:
Babu George, John Rogers
ISBN:
9781527518186
Publisher:
Cambridge Scholars Publisher
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-08-05
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
Babu George, John Rogers 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction