Asking Questions The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Book details

Edition:
2
Series:
Research Methods for the Social Sciences
Author:
Norman M. Bradburn, Seymour Sudman, Brian Wansink
ISBN:
9781119214762
Related ISBNs:
9780787970888
Publisher:
Wiley
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-08-03
Usage restrictions:
Copyright
Copyright date:
2004
Copyright by:
Wiley 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction