Store Wars The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.

Book details

Edition:
2
Author:
Greg Thain, John Bradley
ISBN:
9781118374245
Related ISBNs:
9781118374061
Publisher:
Wiley
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-08-25
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
John Wiley & Sons 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction