Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus

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Synopsis

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.

Book details

Edition:
2014
Series:
Management for Professionals
Author:
Soumit Sain, Silvio Wilde
ISBN:
9783319050591
Related ISBNs:
9783319050584
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-08-28
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
Springer International Publishing, Cham 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Psychology, Sociology