Proceedings of the 1986 Academy of Marketing Science

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Synopsis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

Book details

Edition:
2015
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Author:
Jon M. Hawes
ISBN:
9783319111018
Related ISBNs:
9783319111001
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-09-02
Usage restrictions:
Copyright
Copyright date:
2015
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction