Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversions

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Synopsis

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Book details

Edition:: 2
Author:: Tim Ash, Maura Ginty, Rich Page
ISBN:: 9781118234532
Related ISBNs:: 9780470610121
Publisher:: Wiley
Pages:: N/A
Reading age:: Not specified
Includes images:: Yes
Date of addition:: 2019-09-04
Usage restrictions:: Copyright
Copyright by:: Tim Ash, Maura Ginty, Rich Page
Adult content:: No
Language:: English
Categories:: Computers and Internet, Nonfiction