Proceedings of the 1997 World Marketing Congress

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Synopsis

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Book details

Edition:
2015
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Author:
Samsinar Sidin, Ajay K. Manrai
ISBN:
9783319173207
Related ISBNs:
9783319173191
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-09-07
Usage restrictions:
Copyright
Copyright date:
2015
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction